How to Build Meaningful Relationships in a Virtual Workplace

 

The coronavirus pandemic continues to transform the way people live and work, including the way professionals build relationships with their colleagues in a virtual setting.

With a proprietary relationship-building technique called the 5-Star Approach, Tyler Small shows that creating meaningful relationships online is possible — and even easy.

He posits that people who want to build relationships with their coworkers must invent new ways of meeting or running into people. Unlike real life, where you can organically strike up a conversation with others at the printer or water cooler, virtual workplaces don’t have these meetup spots.

Small suggests three ways to connect with virtual coworkers:

  • Once they go on a break, ask a colleague if they have a minute to chat
  • Before a meeting starts, see if a coworker would be interested in a one-on-one call if time permits after the meeting
  • Create a schedule to catch up with certain people during the week

He also mentioned that the best way to meet with someone virtually is through a face-to-face conversation where you can see each other on the screen, as this is the most similar to conversations you’d have in real life. In fact, Small noticed a huge difference in the cultures of companies that work mostly face-to-face and those that work mostly over the phone.

When it comes to improving on your current relationships, Small encourages seeking feedback from the people you interact with. Ask them, “From 1-5, how would you rate our relationship? What can I do to make it better?”

Questions like these give you a baseline to work with, and shows you the direction you need to take moving forward. Once you begin the 5-Star Approach with someone, they will begin to reciprocate your efforts — a phenomenon called the law of reciprocation.

Stay Tuned for a New Episode Every Monday and Thursday!

Follow us on social media for the latest updates in B2B!

Image

Latest

SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce | Lauren Herckis | EP 18
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce
November 20, 2025

The Care Anywhere podcast is taking listeners behind the scenes of global health workforce research with a brand-new series: From the Bench. In this kickoff episode, host Lea Sims talks with Dr. Lauren Herckis of TruMerit about how research can move from data to real-world impact — revealing how evidence, collaboration, and curiosity are driving…

Read More
purpose
Elevate Your Career Journey by Choosing Purpose, Practicing Intentionality, and Building a Culture of Belonging
November 19, 2025

Purpose doesn’t just shape what we do—it shapes how we grow. When we choose to move through our careers with intention, we start noticing the moments that build trust, the conversations that deepen understanding, and the relationships that elevate our impact. This episode of Professional Quotient digs into what it really means to show up…

Read More
Christie Linebarger
Christie Linebarger’s Journey to Leadership: Grit, Growth & Leading with Heart
November 19, 2025

Leadership conversations are shifting as companies navigate rapid change, tighter labor markets, and evolving employee expectations. Teams want leaders who show up with humility, clarity, and a genuine investment in people—traits that can’t be faked and can’t be automated. And with studies consistently linking team engagement to the quality of direct leadership, understanding how effective…

Read More