How to Build Meaningful Relationships in a Virtual Workplace

 

The coronavirus pandemic continues to transform the way people live and work, including the way professionals build relationships with their colleagues in a virtual setting.

With a proprietary relationship-building technique called the 5-Star Approach, Tyler Small shows that creating meaningful relationships online is possible — and even easy.

He posits that people who want to build relationships with their coworkers must invent new ways of meeting or running into people. Unlike real life, where you can organically strike up a conversation with others at the printer or water cooler, virtual workplaces don’t have these meetup spots.

Small suggests three ways to connect with virtual coworkers:

  • Once they go on a break, ask a colleague if they have a minute to chat
  • Before a meeting starts, see if a coworker would be interested in a one-on-one call if time permits after the meeting
  • Create a schedule to catch up with certain people during the week

He also mentioned that the best way to meet with someone virtually is through a face-to-face conversation where you can see each other on the screen, as this is the most similar to conversations you’d have in real life. In fact, Small noticed a huge difference in the cultures of companies that work mostly face-to-face and those that work mostly over the phone.

When it comes to improving on your current relationships, Small encourages seeking feedback from the people you interact with. Ask them, “From 1-5, how would you rate our relationship? What can I do to make it better?”

Questions like these give you a baseline to work with, and shows you the direction you need to take moving forward. Once you begin the 5-Star Approach with someone, they will begin to reciprocate your efforts — a phenomenon called the law of reciprocation.

Stay Tuned for a New Episode Every Monday and Thursday!

Follow us on social media for the latest updates in B2B!

Image

Latest

Emergency department
How Predictive AI Is Helping Hospitals Anticipate Admissions and Optimize Emergency Department Throughput
December 24, 2025

Emergency departments across the U.S. are under unprecedented strain, with overcrowding, staffing shortages, and inpatient bed constraints converging into a throughput crisis. The American Hospital Association reports that hospital capacity and workforce growth have lagged, intensifying delays from arrival to disposition. At the same time, advances in artificial intelligence are moving from experimental to operational—raising…

Read More
Mission
Why Is the Mission of Benchmark So Important
December 23, 2025

As pharmaceutical innovation accelerates, the margin for error narrows, making quality assurance not just a regulatory necessity but a public good. Benchmark’s mission sits at the intersection of progress and protection—helping manufacturers stay aligned with FDA standards so life-saving therapies reach patients faster and safer. By keeping cleanrooms compliant and companies out of trouble, Benchmark…

Read More
Benchmark
What Is It Like for You to Be Part of the Benchmark Products Teams Now
December 23, 2025

Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…

Read More
Cleaning
Do Your Friends Ever Ask You For Cleaning Tips
December 23, 2025

In a media landscape increasingly shaped by privacy constraints, data clean rooms have emerged as a quiet but powerful way for brands to collaborate without exposing sensitive information, even if, as Will Sepsis quips, some partners would still prefer that “ignorance is bliss.” That tension—between curiosity and caution—captures the moment we’re in, where understanding…

Read More