How to Build Meaningful Relationships in a Virtual Workplace

 

The coronavirus pandemic continues to transform the way people live and work, including the way professionals build relationships with their colleagues in a virtual setting.

With a proprietary relationship-building technique called the 5-Star Approach, Tyler Small shows that creating meaningful relationships online is possible — and even easy.

He posits that people who want to build relationships with their coworkers must invent new ways of meeting or running into people. Unlike real life, where you can organically strike up a conversation with others at the printer or water cooler, virtual workplaces don’t have these meetup spots.

Small suggests three ways to connect with virtual coworkers:

  • Once they go on a break, ask a colleague if they have a minute to chat
  • Before a meeting starts, see if a coworker would be interested in a one-on-one call if time permits after the meeting
  • Create a schedule to catch up with certain people during the week

He also mentioned that the best way to meet with someone virtually is through a face-to-face conversation where you can see each other on the screen, as this is the most similar to conversations you’d have in real life. In fact, Small noticed a huge difference in the cultures of companies that work mostly face-to-face and those that work mostly over the phone.

When it comes to improving on your current relationships, Small encourages seeking feedback from the people you interact with. Ask them, “From 1-5, how would you rate our relationship? What can I do to make it better?”

Questions like these give you a baseline to work with, and shows you the direction you need to take moving forward. Once you begin the 5-Star Approach with someone, they will begin to reciprocate your efforts — a phenomenon called the law of reciprocation.

Stay Tuned for a New Episode Every Monday and Thursday!

Follow us on social media for the latest updates in B2B!

Image

Latest

modern AI architecture
A Practical Guide to Modern AI Architecture, Workflow-First Thinking, and Scalable Business Value
April 24, 2026

Artificial intelligence has already moved beyond the hype cycle and into the day-to-day reality of business operations. Companies across industries are rushing to integrate AI into their workflows, but many are running into the same challenge: it’s relatively easy to build something that works in a demo, and much harder to make it reliable…

Read More
farm
The Business Case for AgTech: Better Data Is Key to Managing Risk on the Farm
April 23, 2026

Farming is under more pressure than it’s been in years. Costs are rising, prices are unpredictable, and every decision carries more weight than it used to. What many still think of as a traditional industry is quietly evolving, with more farmers turning to digital tools to manage risk and stay competitive. It’s not about chasing…

Read More
pre-clinical
From Classroom to Clinic: Pre-Clinical Talent Steps Into Healthcare’s Hard-to-Fill Roles
April 23, 2026

Healthcare systems are facing a workforce crisis that’s no longer temporary—it’s structural. Even before COVID-19, staffing shortages across nursing, technical, and administrative roles were already straining capacity; today, those gaps are wider, costlier, and directly impacting patient access. With labor shortages persisting and burnout rising, health systems are being forced to rethink not just…

Read More
learning
If Higher Ed Wants Experiential Learning at Scale, It Needs a Broader Playbook
April 21, 2026

The ground is shifting under higher education. AI is changing how people learn almost overnight—and at the same time, more than half of graduates are underemployed after finishing their degrees. That’s forcing a more uncomfortable question into the open: what is a college credential really worth today? As employers and governments shift their focus…

Read More