Leaving the SAT Behind and Reshaping Professional Tutoring & Test Prep Work

The Fiske Guide to Colleges announced it would no longer report SAT or ACT scores. As one of the most trusted college guides, the move comes amid a flurry of institutions deciding they will also ignore the scores, at least for 2021. Research from FairTest shows 1,700 schools make the scores optional for prospective students in the Fall of 2021.

This is just the tip of the iceberg. Why are more and more institutions opting out of the test?

Voice of B2B, Daniel Litwin talked on Marketscale TV with Allen Koh, CEO of Cardinal Education; Rachel Coleman, Co-Founder of College Essay Editor; and Anna Moss, Founder of Mind the Test.

 

“There is [currently] no good substitute for the SAT and ACT.” – Allen Koh, CEO of Cardinal Education

“Well, this year, we’re seeing a huge, huge increase in test-optional schools, and the obvious reason is due to the COVID-19 Pandemic,” Moss said. She noticed students had to go to great lengths to take the test, which isn’t always feasible. According to Moss, many schools decided to postpone and see what happens after the pandemic.

With schools going test-optional, it is having quite an impact on the admissions process. Koh believes that some of it is temporary, as well, but folks have been thrown into a bit of a powderkeg nonetheless.

“The impact is absolute chaos, frustration, insecurity, and anxiety,” Koh said. “There is no good substitute for the SAT and ACT.”

Some schools opted to do it before the pandemic, but for more philosophical reasons. According to Coleman, they already had a plan in place, and when the pandemic hit, they were already test-optional. But, for the schools that had to scramble and change policies on a dime, it caused many headaches.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Texas energy
Small Margins, Big Risks: How Fraud Hurts Texas Energy Retailers
January 6, 2026

Fraud has quietly become one of the most existential threats in Texas’s deregulated retail electricity market—because the business runs on razor-thin margins and delayed payment. Under the non-POR system overseen by the Electric Reliability Council of Texas (ERCOT), retail energy providers assume the full risk of nonpayment. With profit margins often measured in just a…

Read More
learning
From 30 to 1,500 Students: Scaling Mass Experiential Learning with How to Change the World
January 5, 2026

Higher education is at a crossroads. Institutions are being asked to do more with less—serve more students, prepare them for a rapidly changing, AI-shaped workforce, and prove the real-world value of a degree—all at the same time. Employers consistently note that while graduates are technically capable, many struggle to apply what they’ve learned to…

Read More
What the Future Looks Like if We Get It Right
What the Future Looks Like if We Get It Right
December 30, 2025

As the Patient Monitoring series concludes, the conversation shifts from today’s challenges to tomorrow’s possibilities. This final episode of the five-part Health and Life Sciences at the Edge series looks ahead to what healthcare could become if patient monitoring gets it right. Intel’s Kaeli Tully is joined by Sudha Yellapantula, Senior Researcher at Medical…

Read More
data center infrastructure
AI Is Forcing a Rethink of Data Center Infrastructure at Every Level
December 29, 2025

The data center industry is being redefined by AI’s demand for faster, denser, and more scalable infrastructure. According to McKinsey, average rack power densities have more than doubled in just two years. It went from approximately 8 kW to 17 kW, and is expected to hit 30 kW by 2027. Global data center power demand is projected…

Read More