Leaving the SAT Behind and Reshaping Professional Tutoring & Test Prep Work

The Fiske Guide to Colleges announced it would no longer report SAT or ACT scores. As one of the most trusted college guides, the move comes amid a flurry of institutions deciding they will also ignore the scores, at least for 2021. Research from FairTest shows 1,700 schools make the scores optional for prospective students in the Fall of 2021.

This is just the tip of the iceberg. Why are more and more institutions opting out of the test?

Voice of B2B, Daniel Litwin talked on Marketscale TV with Allen Koh, CEO of Cardinal Education; Rachel Coleman, Co-Founder of College Essay Editor; and Anna Moss, Founder of Mind the Test.

 

“There is [currently] no good substitute for the SAT and ACT.” – Allen Koh, CEO of Cardinal Education

“Well, this year, we’re seeing a huge, huge increase in test-optional schools, and the obvious reason is due to the COVID-19 Pandemic,” Moss said. She noticed students had to go to great lengths to take the test, which isn’t always feasible. According to Moss, many schools decided to postpone and see what happens after the pandemic.

With schools going test-optional, it is having quite an impact on the admissions process. Koh believes that some of it is temporary, as well, but folks have been thrown into a bit of a powderkeg nonetheless.

“The impact is absolute chaos, frustration, insecurity, and anxiety,” Koh said. “There is no good substitute for the SAT and ACT.”

Some schools opted to do it before the pandemic, but for more philosophical reasons. According to Coleman, they already had a plan in place, and when the pandemic hit, they were already test-optional. But, for the schools that had to scramble and change policies on a dime, it caused many headaches.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Rapid Response
When Leadership Gaps Threatened the Deal, Rapid Response Kept the Acquisition on Track
January 30, 2026

CG Infinity’s Rapid Response Consulting team is designed for moments when delivery is under pressure. The team integrates quickly into complex environments to stabilize operations, reinforce leadership, and keep critical initiatives moving forward without disruption. Justin Wilson, Principal at CG Infinity, describes an engagement where the team was brought in to support a data and…

Read More
marketing
Top 10 Shifts That CMO and Marketing Leaders Should Plan for in 2026 and Beyond
January 29, 2026

In this January episode of The Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, which partners with marketing leaders to integrate AI responsibly and strategically, introduces a new recurring format called Marketing AI Pulse Monthly Brief. The purpose of this format is to cover the latest and most meaningful developments in AI and marketing…

Read More
team
Turning Crises into Momentum: CG Infinity’s Rapid Response Consulting in Action
January 29, 2026

When operations hit critical pressure points, even the most carefully planned projects can unravel. Late-night deployments, complex integrations, and large-scale data migrations are high-stakes moments where small mistakes can threaten months of work. CG Infinity’s Rapid Response Consulting team steps in when the pressure is highest, stabilizing operations, restoring momentum, and reinforcing mission-critical initiatives—fast. Jason…

Read More
Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery
January 29, 2026

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation…

Read More