University of San Francisco Professor Ryan Langan, Ph.D. Discusses the Ways the Medium Impacts the Message
What if subject matter changes faster than you can finish teaching the established knowledge? That is the current challenge for several fields of study, perhaps none more so than marketing.
On today’s podcast we were joined by Ryan Langan, Ph.D., Assistant Professor of Management at the University of San Francisco.
Dr. Langan discussed the ways in which rapidly changing technology impacts the importance of maintaining a grasp of the fundamentals of marketing, the natural collaboration that should exist between traditional marketing and digital marketing, the challenges that the new digital landscape presents when attempting to create targeted marketing, and the importance of properly determining the actual customer for a given campaign.
“Even as fast as digital marketing is evolving, if they understand, kind of, the boundary conditions, and the theories, and again the frameworks that guide some of these principles and practices, that allows them to make informed decisions even as the technology evolves,” Dr. Langan said.
Unfortunately, universities aren’t evolving anywhere near as fast. Dr. Langan discovered that, though there have been improvements in the last five years, “27 percent of universities do not offer any digital marketing classes.”
While marketing itself “is a concept and a process,” the digital aspect of modern marketing is strictly “the manner or the media in which you use to communicate,” Dr. Langan said.
Yet, while the physical principles of the steam engine and the internal combustion engine are fundamentally the same, you wouldn’t want to go to an automotive school that “only taught you how to work on steam-powered engines.”
Through this dialogue, Dr. Langan covers the areas of analytics (including Google analytics), big data, AI, virtual and augmented reality, and social media—and the use of weather data to sell the right sandwiches at the right time. Listen and discover how, in digital as in traditional marketing, the medium is still the message.
For the latest news, videos, and podcasts in the Education Technology Industry, be sure to subscribe to our industry publication.
Follow us on social media for the latest updates in B2B!
Twitter – @EdTechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Verizon Leaders: Unlocking Connectivity with the Verizon Partner Network
For a special episode of The Verizon Partner Network the focus was on the considerable role of partnerships in the Verizon Partner Program and the leaders shared their perspectives on the initiative. Their conversation brought about a lot of thought-providing context on the evolving telecommunications landscape. In today’s era, collaboration and integration are key to […]
Mark Tina Envisions Differences to the Verizon Partner Network in 2024
In the dynamic telecommunications landscape, Verizon’s Partner Network continues to evolve, adapting to new trends and opportunities. For another segment featuring Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, he explores exactly what types of significant changes and advancements the Verizon Partner Network will see in 2024. In this […]
Mark Tina Explores the Importance of Partners in Verizon Business Group Success
A special episode of The Verizon Partner Network focuses on an examination of an industry marked by fierce competition and rapid innovation. But most importantly, how the role of partnerships in a company’s success is increasingly vital. Mark Tina, the VP of Indirect Channel Distribution and Channel Chief at Verizon, details why partners are essential […]
