Skip to content
‹ Back to IndustriesEducation Technology

The Buying and Selling of American Education

According to a Public School Review article by Kate Barrington from May 2022, the American public education system is not keeping up with the times and is facing many serious problems. Barrington addresses fifteen issues plaguing U.S. education, from lack of funding to challenges with technology and student mental health challenges. Susan Zelman, President…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Promoted content from The Future of Education with Michael Horn on MarketScale.

·
Share

Free workspace

Turn your Education Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

According to a Public School Review article by Kate Barrington from May 2022, the American public education system is not keeping up with the times and is facing many serious problems. Barrington addresses fifteen issues plaguing U.S. education, from lack of funding to challenges with technology and student mental health challenges. Susan Zelman, President of the Zelman Education Consulting Group, takes on many of these issues in her book, “The Buying and Selling of American Education: Reimagining a System of Schools for all Children”. Here, Zelman looks at the problems facing American education but offers paths forward with solutions.

Zelman discussed her education journey and her book with Michael B. Horn, the host of the Future of Education. Her first-hand experiences witnessing education injustices done to students from marginalized communities shaped her desire to make a difference for all students.

“I was kind of a nerdy kid,” Zelman confessed. “I was the kind of kid who failed summer camp. Nobody wanted me on their volleyball team. I couldn’t wait for school to start. Even though I knew my father wanted me to be a lawyer, education was my passion.”

Horn’s conversation with Zelman includes…

● The issues and concerns Zelman wanted to address and share with readers

through her book

● The meaning behind the title, “The Buying and Selling of American Education”

● The history of education and how America got to its current state of education

“Education, teaching, is not a linear type of thing,” Zelman said. “We don’t have curriculum, teach a kid, and expect to measure the results. Doing school is hard work, and teaching and learning is a complex human act. And we don’t do it in a vacuum. Your classroom, in some sense, is a social system, a system of a district, and a system of a community. In many ways, the school is a microcosm for what’s happening in society.”

Susan Zelman is a longtime educator and experienced Executive Director with a demonstrated history of working in the government administration industry. Skilled in Nonprofit Organizations, Government, Program Evaluation, Educational Consulting, and Editing, Zelman’s a strong business development professional with a Ph.D. in Education from The University of Michigan. She is the co-author of The Buying and Selling of American Education: Reimagining a System of Schools for all Children.

The Future of Education with Michael Horn

Part of this channel

The Future of Education with Michael Horn

Michael Horn interviews the people redesigning how students learn

Visit the channel

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Education Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Education Technology Insights

AI didn't break integrity, it exposed credentialism

AI didn't break integrity, it exposed credentialism

AI has exposed a flaw in higher education that predates generative AI: institutions designed around earning credentials rather than demonstrating learning. Phil Hill argues that better cheating detection won't fix this; instead, schools must rebuild assessments around actual learning outcomes, using approaches like competency-based education, authentic assessment, and dual-stream frameworks that accommodate AI while verifying individual capability.

  • 01Credentialism—treating the credential as the goal rather than evidence of learning—creates incentives for shortcuts that existed before AI; students pursue credentials as boxes to check rather than milestones in learning.
  • 02States like Michigan and Texas are redefining postsecondary credentials to include skill certificates alongside degrees, but broader definitions only matter if assessment measures actual learning, not just completion.
  • 03Effective responses to AI in assessment include competency-based education, authentic assessment methods beyond multiple choice, and two-stream frameworks (like University of Sydney's) that allow AI use in some assessments while preserving proctored individual verification in others.

Oct 6, 2026

Lewis University picks Ellucian Student to support its 2026–2029 strategic plan

Lewis University picks Ellucian Student to support its 2026–2029 strategic plan

Lewis University, which serves more than 7,000 students, will move to Ellucian Student, HCM and Finance. The rollout runs through Project Tailwind, a key part of the university's 2026–2029 Taking Flight strategic plan. The release lists support for a growing population of traditional, online, workforce and lifelong learners among the platform's goals.

  • 01Excelsior University deployed Scholarship Universe early while its Ellucian Student implementation is still ongoing.

Oct 2, 2026

CoSN tells school districts to plan for adoption before they buy new tech

CoSN tells school districts to plan for adoption before they buy new tech

CoSN's 2026 Blaschke Report and companion toolkit give K-12 districts a plan for technology change. Its main point is timing. Districts should define the problem, the success measure and staff workload before procurement, then run rollouts through change champions and a council that reviews significant technology changes.

  • 01CoSN’s toolkit pushes planning before procurement: define the problem, affected groups, timeline, and success measures, and account for competing initiatives and implementation fatigue.
  • 02The toolkit urges leaders to account for competing initiatives and implementation fatigue before procurement or a districtwide rollout.
  • 03After launch, districts should track adoption indicators, review feedback and help requests, keep refresher training going, and conduct a post-implementation review.

Oct 2, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512