The Community & Culture Collective Month in Review

MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that had an impact in Education Technology and Business Services.

Featured Stories:

 

Michael Horn Discusses the Need to Reinvent Education

The pandemic has often been named as education’s biggest disruptor. A catalyst for change, the pandemic highlighted failing systems along traditional learning pathways throughout the K-12 educational system. After co-founding a non-profit think tank focused on education disruption, education thought leader and author Michael Horn penned a new book entitled “From Reopen to Reinvent”. With host JW Marshall, Horn discusses the unveiled dilemmas the education system is now facing.

 

Analysis: Lessons for CEOs from the Schultz & Starbucks Union Avoidance Campaign

In this report, corporate executives will get a full analysis of Starbucks’ union avoidance saga since the return of Howard Schultz, detailing his strategies over the years, how he’s putting them to work now, and how the consequences of taking an aggressive stance against Starbucks Workers United have impacted the company’s brand and financials. Citing several retail and labor experts, this report will offer a pulse-check on why Schultz’s tactics are being poorly received, and will distill these reactions down into actionable strategies for leadership to more proactively engage with union campaigns.

 

Communication Through Crisis: How to Talk to Children About School Shootings

With two mass shootings in the news within days of each other, it is difficult to avoid the information about such violence. According to AP News, the devastation of the Uvalde, Texas, school attack killed 19 children and two teachers. Seventeen individuals were wounded before the gunman was taken down. This event is distressing, and it may be even more so for children. Just as adults do, children need the information to help them understand and cope with tragedy.

Follow us on social media for the latest updates in B2B!

Image

Latest

medical worker shortage
Experiential Learning: A Cure for the Medical Worker Shortage with Jason Aubrey of Skilltrade
January 26, 2026

Healthcare systems across the U.S. are facing a persistent and worsening medical worker shortage, particularly in allied health roles that keep hospitals, clinics, and surgery centers running. Rural access gaps, rising tuition costs, and skepticism about the ROI of traditional degrees are colliding with urgent employer demand. At the same time, momentum is building…

Read More
Broadband
2025 Broadband Year in Review, Part 2
January 23, 2026

In this episode of Wavelengths, the Amphenol Broadband Solutions podcast, host Daniel Litwin continues his conversation with Alex Rozek, Founder and CEO of Mac Mountain, to examine how technology shifts, capital discipline, and changing consumer expectations reshaped broadband in 2025, and what those changes lock in for the future. As the broadband industry closes…

Read More
branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More
customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More