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The Community & Culture Collective Month in Review

MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that had an impact in Education Technology and Business Services. Featured Stories:   Michael Horn Discusses the Need to Reinvent Education The pandemic has often been…

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MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that had an impact in Education Technology and Business Services.

Michael Horn Discusses the Need to Reinvent Education

The pandemic has often been named as education’s biggest disruptor. A catalyst for change, the pandemic highlighted failing systems along traditional learning pathways throughout the K-12 educational system. After co-founding a non-profit think tank focused on education disruption, education thought leader and author Michael Horn penned a new book entitled “From Reopen to Reinvent”. With host JW Marshall, Horn discusses the unveiled dilemmas the education system is now facing.

Analysis: Lessons for CEOs from the Schultz & Starbucks Union Avoidance Campaign

In this report, corporate executives will get a full analysis of Starbucks’ union avoidance saga since the return of Howard Schultz, detailing his strategies over the years, how he’s putting them to work now, and how the consequences of taking an aggressive stance against Starbucks Workers United have impacted the company’s brand and financials. Citing several retail and labor experts, this report will offer a pulse-check on why Schultz’s tactics are being poorly received, and will distill these reactions down into actionable strategies for leadership to more proactively engage with union campaigns.

Communication Through Crisis: How to Talk to Children About School Shootings

With two mass shootings in the news within days of each other, it is difficult to avoid the information about such violence. According to AP News, the devastation of the Uvalde, Texas, school attack killed 19 children and two teachers. Seventeen individuals were wounded before the gunman was taken down. This event is distressing, and it may be even more so for children. Just as adults do, children need the information to help them understand and cope with tragedy.

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More Education Technology Insights

CoSN tells school districts to plan for adoption before they buy new tech

CoSN tells school districts to plan for adoption before they buy new tech

CoSN's 2026 Blaschke Report and companion toolkit give K-12 districts a plan for technology change. Its main point is timing. Districts should define the problem, the success measure and staff workload before procurement, then run rollouts through change champions and a council that reviews significant technology changes.

  • 01CoSN’s toolkit pushes planning before procurement: define the problem, affected groups, timeline, and success measures, and account for competing initiatives and implementation fatigue.
  • 02The toolkit urges leaders to account for competing initiatives and implementation fatigue before procurement or a districtwide rollout.
  • 03After launch, districts should track adoption indicators, review feedback and help requests, keep refresher training going, and conduct a post-implementation review.

Oct 2, 2026

Copyleaks says Classroom reach spans most K-12 and higher ed

Copyleaks says Classroom reach spans most K-12 and higher ed

Copyleaks says its Classroom integration reaches most K-12 and higher ed LMS platforms. Copyleaks says Instructure recently named it a top-tier strategic sales partner, and it describes a partnership with D2L Brightspace that broadens access for colleges and universities. For schools, key choices include billing on the LMS invoice and AI Sensitivity settings that align thresholds with policy.

  • 01When nearly nine in ten students use AI for schoolwork, the sensitivity threshold a school sets in Copyleaks works as its AI policy, written in software.
  • 02Copyleaks says the integration brings it to learning management systems used by approximately 80% of the K-12 market and 95% of higher education institutions. That is the ceiling on who could turn it on, not a count of paying schools.
  • 03Before scanning against Copyleaks' Shared Data Hub, institutions decide whether student papers join a pool shared with other institutions. The API can limit comparisons to the school's own submissions and permanently purge documents.

Oct 1, 2026

Hawkeye Community College to lead Iowa STRONG Workforce Pell push

Hawkeye Community College to lead Iowa STRONG Workforce Pell push

Part of the Iowa STRONG grant funds wage-record reporting and outcomes tracking. Hawkeye's own focus on HVAC, CDL and CNC machining suggests which employers could benefit first.

  • 01Part of the grant goes to wage-record reporting and outcomes data, which suggests Iowa plans to track how its new short-term programs perform.
  • 02Employers watching HVAC, CDL, CNC or pharmacy tech training may want to track which Hawkeye programs win federal Workforce Pell approval first.

Sep 29, 2026

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