The Community & Culture Collective Month in Review

MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that had an impact in Education Technology and Business Services.

Featured Stories:

 

Michael Horn Discusses the Need to Reinvent Education

The pandemic has often been named as education’s biggest disruptor. A catalyst for change, the pandemic highlighted failing systems along traditional learning pathways throughout the K-12 educational system. After co-founding a non-profit think tank focused on education disruption, education thought leader and author Michael Horn penned a new book entitled “From Reopen to Reinvent”. With host JW Marshall, Horn discusses the unveiled dilemmas the education system is now facing.

 

Analysis: Lessons for CEOs from the Schultz & Starbucks Union Avoidance Campaign

In this report, corporate executives will get a full analysis of Starbucks’ union avoidance saga since the return of Howard Schultz, detailing his strategies over the years, how he’s putting them to work now, and how the consequences of taking an aggressive stance against Starbucks Workers United have impacted the company’s brand and financials. Citing several retail and labor experts, this report will offer a pulse-check on why Schultz’s tactics are being poorly received, and will distill these reactions down into actionable strategies for leadership to more proactively engage with union campaigns.

 

Communication Through Crisis: How to Talk to Children About School Shootings

With two mass shootings in the news within days of each other, it is difficult to avoid the information about such violence. According to AP News, the devastation of the Uvalde, Texas, school attack killed 19 children and two teachers. Seventeen individuals were wounded before the gunman was taken down. This event is distressing, and it may be even more so for children. Just as adults do, children need the information to help them understand and cope with tragedy.

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partnership
CG Infinity’s Salesforce Practice Excels When Partnership Drives Outcomes
January 31, 2026

Meaningful work often comes from shared success, where customer outcomes and team outcomes are closely connected. At CG Infinity, this mindset shapes how client relationships are approached—not as transactions, but as partnerships built on collaboration, trust, and mutual accountability. The focus goes beyond delivering a solution to working side by side with customers, exchanging ideas,…

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CG Infinity
CG Infinity’s Salesforce Practice: Built for Adoption, Execution, and Results
January 31, 2026

Pooja Arya, VP of Delivery and Technical Solutions Leader at CG Infinity, reflects on a recent Salesforce engagement that exemplified what meaningful delivery looks like when execution, alignment, and outcomes come together. The project involved a full Salesforce implementation spanning Sales Cloud, Service Cloud, and Marketing Cloud, and was delivered on time despite significant technical…

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Salesforce practice
How CG Infinity’s Salesforce Practice Delivers Measurable Client Impact
January 31, 2026

CG Infinity’s Salesforce practice focuses on delivering clarity, discipline, and real outcomes—helping clients avoid unnecessary spend while building only what truly drives value. With deep expertise across Marketing Cloud, Sales Cloud, and Service Cloud, CG Infinity partners closely with clients to deliver focused, high-impact solutions that make a measurable difference. Jeff Abernathy, VP of…

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team
How Rapid Response Consulting Turned Team Misalignment Into Forward Motion
January 30, 2026

When organizations hit critical pressure points—missed timelines, overloaded teams, or stalled initiatives—Rapid Response Consulting provides immediate reinforcement to stabilize operations and restore momentum. At CG Infinity, rapid response isn’t just about deploying expertise quickly; it’s about integrating with intention, protecting delivery, and reducing friction when stakes are high. That philosophy is reflected in the experience…

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