The Community & Culture Collective Month in Review

MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that had an impact in Education Technology and Business Services.

Featured Stories:

 

Michael Horn Discusses the Need to Reinvent Education

The pandemic has often been named as education’s biggest disruptor. A catalyst for change, the pandemic highlighted failing systems along traditional learning pathways throughout the K-12 educational system. After co-founding a non-profit think tank focused on education disruption, education thought leader and author Michael Horn penned a new book entitled “From Reopen to Reinvent”. With host JW Marshall, Horn discusses the unveiled dilemmas the education system is now facing.

 

Analysis: Lessons for CEOs from the Schultz & Starbucks Union Avoidance Campaign

In this report, corporate executives will get a full analysis of Starbucks’ union avoidance saga since the return of Howard Schultz, detailing his strategies over the years, how he’s putting them to work now, and how the consequences of taking an aggressive stance against Starbucks Workers United have impacted the company’s brand and financials. Citing several retail and labor experts, this report will offer a pulse-check on why Schultz’s tactics are being poorly received, and will distill these reactions down into actionable strategies for leadership to more proactively engage with union campaigns.

 

Communication Through Crisis: How to Talk to Children About School Shootings

With two mass shootings in the news within days of each other, it is difficult to avoid the information about such violence. According to AP News, the devastation of the Uvalde, Texas, school attack killed 19 children and two teachers. Seventeen individuals were wounded before the gunman was taken down. This event is distressing, and it may be even more so for children. Just as adults do, children need the information to help them understand and cope with tragedy.

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automation
Episode 2 Promo: How Vecna Robotics Keeps Automation Aligned with the Floor
May 10, 2025

The second episode of Robot vs. Wild features David Rabinovic, Vice President of Deployment at Vecna Robotics, and Josh Kivenko, Chief Marketing Officer, in a conversation about the ever-changing nature of warehouse environments and what it takes to keep automation aligned with reality. Unlike manufacturing, where operations follow predictable cycles, warehouses are dynamic ecosystems—shifting every…

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Robotics
Episode 3 Promo: Inside Vecna Robotics’ Mission to Build Safer Automated Warehouses
May 9, 2025

The third episode of Robot vs. Wild takes a close look at one of the most critical success factors in automation: robot safety. Featuring Michael Bearman, Chief Legal & Safety Officer, and Josh Kivenko, Chief Marketing Officer at Vecna Robotics, this episode explores why safety in automation isn’t just about the robots—it’s about people, processes,…

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Vecna Robotics
Episode 4 Promo: How Vecna Robotics Connects Tech and Strategy for Smarter Automation
May 9, 2025

Episode four of Robot vs. Wild features a conversation between Zachary Dydek, Chief Technology Officer at Vecna Robotics, and Josh Kivenko, the company’s Chief Marketing Officer. The episode explores the advanced technologies behind Vecna’s automation solutions and how engineering and marketing align to deliver scalable, human-centered innovation. Topics include real-time orchestration, autonomous systems, and how…

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automation
Episode 5 Promo: There Are No Bad Robots, Only Bad Owners
May 9, 2025

What really makes or breaks a robotics deployment? Spoiler: it’s not the robot. In the fifth episode of Robot vs. Wild, Vecna Robotics’ Chief Marketing Officer Josh Kivenko and Customer Success Manager Ty LaFramboise reveal why successful automation is less about machines—and more about mindset. From aligning corporate goals with floor-level operations, to helping teams adjust to new…

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