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The Community & Culture Collective Month in Review

MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that had an impact in Education Technology and Business Services. Featured Stories:   Michael Horn Discusses the Need to Reinvent Education The pandemic has often been…

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MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that had an impact in Education Technology and Business Services.

Michael Horn Discusses the Need to Reinvent Education

The pandemic has often been named as education’s biggest disruptor. A catalyst for change, the pandemic highlighted failing systems along traditional learning pathways throughout the K-12 educational system. After co-founding a non-profit think tank focused on education disruption, education thought leader and author Michael Horn penned a new book entitled “From Reopen to Reinvent”. With host JW Marshall, Horn discusses the unveiled dilemmas the education system is now facing.

Analysis: Lessons for CEOs from the Schultz & Starbucks Union Avoidance Campaign

In this report, corporate executives will get a full analysis of Starbucks’ union avoidance saga since the return of Howard Schultz, detailing his strategies over the years, how he’s putting them to work now, and how the consequences of taking an aggressive stance against Starbucks Workers United have impacted the company’s brand and financials. Citing several retail and labor experts, this report will offer a pulse-check on why Schultz’s tactics are being poorly received, and will distill these reactions down into actionable strategies for leadership to more proactively engage with union campaigns.

Communication Through Crisis: How to Talk to Children About School Shootings

With two mass shootings in the news within days of each other, it is difficult to avoid the information about such violence. According to AP News, the devastation of the Uvalde, Texas, school attack killed 19 children and two teachers. Seventeen individuals were wounded before the gunman was taken down. This event is distressing, and it may be even more so for children. Just as adults do, children need the information to help them understand and cope with tragedy.

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More Education Technology Insights

Students want value this semester, not a degree payoff three years out

Students want value this semester, not a degree payoff three years out

Higher ed has long measured success by completion, but ASU’s research into noncompleters found many questioning whether college is worth the time and money right now. ASU’s Work Plus initiative redesigns on-campus jobs around skill development, while ASU also pursues work-integrated learning across degrees to reduce reliance on external internships that can exclude students without time or means.

  • 01Shift from time-to-completion to time-to-value: ASU found noncompleters want value they can feel now, not only at graduation
  • 02The Work Plus Collective includes 37 partner institutions and uses user-centered design, spending time with supervisors, student employees, and administrators before proposing changes to student employment.
  • 03Institutions must fix systems-level hiring barriers and curriculum approval bottlenecks before redesigning programs; institutionalizing changes takes multiple years per campus

Sep 29, 2026

Impact Public Schools wants software to sort students into intervention tiers

Impact Public Schools wants software to sort students into intervention tiers

Impact Public Schools, a Washington charter network, wants a custom tool that sorts students into Tier 1-3 groups from benchmark data and recommends interventions for students in Tiers 2 and 3. Proposals are due Oct. 9. Missouri's North Kansas City Schools wants a dashboard that consolidates data from its student information system and its assessment, attendance and behavior systems. Side by side, the requests suggest one buyer wants to see its data and the other wants to act on it.

  • 01A decade after the national ed-tech plan made dashboards a priority, a 1,751-student charter network is asking software to do the student grouping itself and recommend Tier 2 and 3 interventions.
  • 02North Kansas City's dashboard request is a useful spec to measure against: student information, assessment, attendance and behavior data in one platform, built for district leaders, principals and teachers.

Sep 27, 2026

Ellucian brings AI built on 10,000 cataloged college processes to EDUCAUSE

Ellucian brings AI built on 10,000 cataloged college processes to EDUCAUSE

Ellucian's campus AI pitch rests on process context.

  • 01Ellucian is selling its campus AI on a map of about 10,000 codified college processes, so fit with local workflows is the thing to test in a demo.

Sep 27, 2026

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