The Community & Culture Collective Month in Review

MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that had an impact in Education Technology and Business Services.

Featured Stories:

 

Michael Horn Discusses the Need to Reinvent Education

The pandemic has often been named as education’s biggest disruptor. A catalyst for change, the pandemic highlighted failing systems along traditional learning pathways throughout the K-12 educational system. After co-founding a non-profit think tank focused on education disruption, education thought leader and author Michael Horn penned a new book entitled “From Reopen to Reinvent”. With host JW Marshall, Horn discusses the unveiled dilemmas the education system is now facing.

 

Analysis: Lessons for CEOs from the Schultz & Starbucks Union Avoidance Campaign

In this report, corporate executives will get a full analysis of Starbucks’ union avoidance saga since the return of Howard Schultz, detailing his strategies over the years, how he’s putting them to work now, and how the consequences of taking an aggressive stance against Starbucks Workers United have impacted the company’s brand and financials. Citing several retail and labor experts, this report will offer a pulse-check on why Schultz’s tactics are being poorly received, and will distill these reactions down into actionable strategies for leadership to more proactively engage with union campaigns.

 

Communication Through Crisis: How to Talk to Children About School Shootings

With two mass shootings in the news within days of each other, it is difficult to avoid the information about such violence. According to AP News, the devastation of the Uvalde, Texas, school attack killed 19 children and two teachers. Seventeen individuals were wounded before the gunman was taken down. This event is distressing, and it may be even more so for children. Just as adults do, children need the information to help them understand and cope with tragedy.

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continuous improvement in education
Continuous Improvement in Education: If You Want Different Outcomes, Change the System
February 24, 2026

School systems across the country are under mounting pressure to improve student outcomes while navigating shifting standards, staffing shortages, and rising expectations around accountability. Yet many reform efforts fall short because they are fragmented and short-term. According to Learning Forward’s Standards for Professional Learning, sustained and job-embedded professional learning is linked to improved educator…

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growing with sales
Get Vertical! Growing with Sales for Success
February 24, 2026

Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…

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All Blacks
Standards, Identity, and Legacy: Leadership Lessons from the All Blacks and Other Elite Teams with James Kerr
February 23, 2026

Dynasties are rare. Most teams rise, win for a season, and fade. A superstar retires. A coach leaves. The chemistry shifts. What once felt inevitable suddenly looks fragile. Sustained excellence is far harder than a single championship run — it requires standards that survive ego, systems that outlast individuals, and a culture strong enough to…

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governance
Exploring the Intersection of Board Governance, Community Engagement and Creativity with Ann Margolin
February 23, 2026

Behind every city vote, hospital budget or zoning decision is a leader navigating tough, often conflicting priorities. Right now, public leaders are operating in an environment of rising healthcare costs, workforce shortages and heightened community expectations—especially within safety-net systems that collectively provide billions in uncompensated care each year. The stakes are real—they affect patients…

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