The Intersection of eSports, Education and Engagement

 

On this episode of MarketScale’s EdTech podcast, host JW Marshall was joined by Lenovo Global eSports Solutions Manager Jeff Palumbo for a discussion about the rapidly expanding world of eSports – and how it’s set to reshape education, engagement and more.

Currently, Lenovo is differentiating itself by that integration, offering a new look at eSports through the lens of education that many in the industry aren’t.

“One of the things that we’re trying to do is really be school-focused,” Palumbo said. “We’re finding that (in) K-12, and even higher education, every school is different in the needs that they’re trying to accomplish.

“Instead of just saying, ‘Hey, there are the computers that you need to do gaming,’ we come in and have a discovery meeting.”

This initial planning phase helps Lenovo find a unique solution that meets a particular school’s set of needs in the realms of space, students, budget, and more as opposed to falling back on a one-size-fits-all approach.

This approach is aimed at future-proof solutions ready to expand alongside the continued growth of eSports and addressing the challenges of implementing eSports and gaming on campuses, such as space constraints, funding, and more.

Follow us on social media for the latest updates in B2B!

Image

Latest

AI adoption strategy
Field Service Growth Depends on Leading With People, Not Just Technology
January 29, 2026

Skilled trades are facing accelerating retirements, rising customer expectations, and rapid advances in AI—putting the field service industry at a critical inflection point. Industry estimates suggest millions of frontline roles could go unfilled over the next decade, even as technology promises to automate more tasks than ever before. The stakes are high: decisions made now…

Read More
commercial leadership
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
January 28, 2026

The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…

Read More
team
Why Treating Everyone the Same Is Hurting Your Team
January 28, 2026

For years, management best practices emphasized uniformity: standard processes, standardized expectations, and treating everyone the same in the name of fairness. But today’s workforce looks very different than it did in the late 1990s and early 2000s. With multi-generational teams, shifting attitudes toward work-life balance, and an increased focus on emotional intelligence, leaders are…

Read More
giving back
Corporate Heartbeat: The Win-Win of Giving Back
January 28, 2026

Corporate giving is increasingly viewed as part of local economic infrastructure—not discretionary generosity. In the U.S., 13.7% of households experienced food insecurity in 2024, impacting millions of working families and signaling stress within regional labor markets. As cost-of-living pressures persist and metro regions like North Texas continue to grow rapidly, business leaders are reassessing…

Read More