The Intersection of eSports, Education and Engagement

 

On this episode of MarketScale’s EdTech podcast, host JW Marshall was joined by Lenovo Global eSports Solutions Manager Jeff Palumbo for a discussion about the rapidly expanding world of eSports – and how it’s set to reshape education, engagement and more.

Currently, Lenovo is differentiating itself by that integration, offering a new look at eSports through the lens of education that many in the industry aren’t.

“One of the things that we’re trying to do is really be school-focused,” Palumbo said. “We’re finding that (in) K-12, and even higher education, every school is different in the needs that they’re trying to accomplish.

“Instead of just saying, ‘Hey, there are the computers that you need to do gaming,’ we come in and have a discovery meeting.”

This initial planning phase helps Lenovo find a unique solution that meets a particular school’s set of needs in the realms of space, students, budget, and more as opposed to falling back on a one-size-fits-all approach.

This approach is aimed at future-proof solutions ready to expand alongside the continued growth of eSports and addressing the challenges of implementing eSports and gaming on campuses, such as space constraints, funding, and more.

Follow us on social media for the latest updates in B2B!

Image

Latest

cities
Craftsmanship and the Soul of Cities with Top Real Estate Developer Mike Ablon
February 2, 2026

More than half the world already lives in cities—and the UN projects that share will rise to 68% by 2050, adding roughly 2.5 billion more people to urban areas. At the same time, the “experience economy” has reshaped what people value in places: not just what a city has, but how it feels to…

Read More
client engagement
When Client Engagement Becomes True Partnership
February 1, 2026

CG Infinity’s Salesforce Practice is built on deep, day-to-day engagement with the organizations it serves. Rather than operating as an external vendor, the team embeds itself with clients—working closely, consistently, and collaboratively—so decisions are informed by real context, trust, and shared accountability. This approach ensures Salesforce solutions are shaped not just by requirements, but by…

Read More
CG Infinity
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span multiple teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Read More
Salesforce
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…

Read More