The Intersection of eSports, Education and Engagement

 

On this episode of MarketScale’s EdTech podcast, host JW Marshall was joined by Lenovo Global eSports Solutions Manager Jeff Palumbo for a discussion about the rapidly expanding world of eSports – and how it’s set to reshape education, engagement and more.

Currently, Lenovo is differentiating itself by that integration, offering a new look at eSports through the lens of education that many in the industry aren’t.

“One of the things that we’re trying to do is really be school-focused,” Palumbo said. “We’re finding that (in) K-12, and even higher education, every school is different in the needs that they’re trying to accomplish.

“Instead of just saying, ‘Hey, there are the computers that you need to do gaming,’ we come in and have a discovery meeting.”

This initial planning phase helps Lenovo find a unique solution that meets a particular school’s set of needs in the realms of space, students, budget, and more as opposed to falling back on a one-size-fits-all approach.

This approach is aimed at future-proof solutions ready to expand alongside the continued growth of eSports and addressing the challenges of implementing eSports and gaming on campuses, such as space constraints, funding, and more.

Follow us on social media for the latest updates in B2B!

Image

Latest

SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce | Lauren Herckis | EP 18
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce
November 20, 2025

The Care Anywhere podcast is taking listeners behind the scenes of global health workforce research with a brand-new series: From the Bench. In this kickoff episode, host Lea Sims talks with Dr. Lauren Herckis of TruMerit about how research can move from data to real-world impact — revealing how evidence, collaboration, and curiosity are driving…

Read More
purpose
Elevate Your Career Journey by Choosing Purpose, Practicing Intentionality, and Building a Culture of Belonging
November 19, 2025

Purpose doesn’t just shape what we do—it shapes how we grow. When we choose to move through our careers with intention, we start noticing the moments that build trust, the conversations that deepen understanding, and the relationships that elevate our impact. This episode of Professional Quotient digs into what it really means to show up…

Read More
Christie Linebarger
Christie Linebarger’s Journey to Leadership: Grit, Growth & Leading with Heart
November 19, 2025

Leadership conversations are shifting as companies navigate rapid change, tighter labor markets, and evolving employee expectations. Teams want leaders who show up with humility, clarity, and a genuine investment in people—traits that can’t be faked and can’t be automated. And with studies consistently linking team engagement to the quality of direct leadership, understanding how effective…

Read More