Articles by tag: esports
In a seismic shift within the esports industry, FaZe Clan’s foray into a $75 million product licensing business heralds a potential game-changer. This move underscores a departure from traditional sports partnerships and signifies a paradigm shift in how esports organizations monetize their brands. As the esports landscape continues to diverge from its traditional sports…
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Brands are Shifting to Esports Sponsorships and Attracting New and Younger Audiences
Traditional advertising mediums are losing their grip on younger demographics, which is prompting a significant shift towards more interactive and engaging platforms like esports. In turn, esports sponsorships are where many brands are putting their energy towards. Brands are increasingly recognizing the potential of esports to capture the attention of a global, youthful audience…
Direct Connections
Quickening the game in eSports Through IHSE’s KVM Solutions
In the fast-paced world of eSports, IHSE’s KVM solutions prove to be a game-changer. As highlighted by Bryan Hollis, an eSports enthusiast, and Shoutcaster production staff member at NAB 2023 Las Vegas, the technology ensures instantaneous response times and optimal information delivery for gamers. The KVM system, described as the “brain” of the setup,…
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InfoComm 2023: Esports Solutions & Opportunities Continue to Drive Big Interest Among AV Pros
InfoComm 2023 is back and bigger than ever in Orlando, Florida this year, once again acting as a hub for countless critical conversations for the AV industry. Which avenues are sparking the most excitement and interest for the AV industry? Some of the buzziest industries that are sparking questions (and hopefully opportunities) for AV…
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Marshall Electronics Responds to Esports’ Massive Growth with Cutting-Edge POV Cameras
As we head into the middle of this decade, the eSports industry is witnessing an unprecedented boom. Valued at $1.42 billion in 2022, it’s projected to skyrocket to $4.47 billion by 2030, thanks to the rising adoption of smart devices and POV cameras, internet connectivity, and strategic partnerships like that of Microsoft and NVIDIA….
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eSports: How Marshall Cameras Supports Them
As eSports continue to surge in popularity worldwide, the technology supporting this unique form of competition is evolving at a commensurate pace. Central to this revolution are Point of View (PoV) cameras, which are providing an unprecedented insight into the intense emotional journeys of players during matches, which Tod Musgrave, the Senior Director of…
Pro AV Today
How a TikTok Superstar and a Renowned Tech Entrepreneur Aim to Change the Creator Economy Forever
Web 3.0. The Metaverse. Monetization. Innovators & creators are excited, primed, and ready to take advantage of today’s technology. Still, the platforms that make content happen have the upper hand. One company, Joystick, aims to change all that. Michael Le and Robin DeFay, the Co-Founders of Joystick, joined Ben Thomas to cut through the…
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Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…