School Shootings: Threat Assessment and Developing Community Response

The Sacramento, California mass shooting at the beginning of April 2022 left six people dead and a dozen others wounded. It’s not the first mass shooting this year, nor will it be the last. Adam Coughran, President of Safe Kids Inc., knows the importance of keeping up to date on safety protocols and understanding existing threats.

We often hear the phrase: active shooter. But what does it mean in comparison to a gang shooting or an act of terrorism?

“I think this shooting has brought to light some of the layerings that can occur in terminology and the response for that type of thing,” Coughran said that while an active shooting event means there was at least one person causing harm via firearm, this incident, “was actually a criminal gang shooting.”

The difference is important.

Active shooters often have grievances against wherever they might be, they tend to plan ahead, and they also often have suicidal tendencies. “It tends to be a very short incident, directed in a certain area,” explained Coughran.

Gang shootings tend to be very different. “It’s usually the rival gang member or group that tends to be the target,” noted Coughran. Any additional people are essentially collateral damage during the incident. In the recent Sacramento incident, many people were unfortunately in the wrong place at the wrong time.

An act of terrorism on the other hand, “tends to be two, three, or even more people looking to hurt people” through a variety of methods mainly in the name of “exposure for their group or their cause.” Not only does this incite fear in the community, but it is also used as a “leverage point against another group,” said Coughran.

Understanding the layering and the types of events that can occur anywhere in our communities is vital to forming a safe and practiced response to those events for preventing future damages, incidents, and deaths.

Follow us on social media for the latest updates in B2B!

Image

Latest

marketers
Daily 12 Minute AI Habits for Marketers with Measurable Results
December 19, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Frank Lazaro, author of Finding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivity—starting with just twelve minutes a day. Topics Covered: The…

Read More
sports
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
December 19, 2025

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Read More
in-home senior care
Bridging the Gap Between Hospital Discharge and Daily Life: How In-Home Senior Care Improves Outcomes and Reduces Readmissions
December 19, 2025

As hospitals across the U.S. shorten length of stay and push more recovery into the home, families are increasingly left to manage complex care needs without formal training or support. Roughly one in five patients with chronic conditions like COPD or congestive heart failure is readmitted within 30 days—a cycle that costs the healthcare…

Read More
business
Why Passion Beats the Perfect Business Idea by Ben Maitland
December 18, 2025

In a moment when AI tools, creator platforms, and decentralized media are reshaping how companies grow, founders are being forced to rethink what actually drives long-term success. According to Forbes, citing CB Insights research, 42% of startups fail because there simply isn’t a market for their product or service. As markets move faster and business…

Read More