School Shootings: Threat Assessment and Developing Community Response

The Sacramento, California mass shooting at the beginning of April 2022 left six people dead and a dozen others wounded. It’s not the first mass shooting this year, nor will it be the last. Adam Coughran, President of Safe Kids Inc., knows the importance of keeping up to date on safety protocols and understanding existing threats.

We often hear the phrase: active shooter. But what does it mean in comparison to a gang shooting or an act of terrorism?

“I think this shooting has brought to light some of the layerings that can occur in terminology and the response for that type of thing,” Coughran said that while an active shooting event means there was at least one person causing harm via firearm, this incident, “was actually a criminal gang shooting.”

The difference is important.

Active shooters often have grievances against wherever they might be, they tend to plan ahead, and they also often have suicidal tendencies. “It tends to be a very short incident, directed in a certain area,” explained Coughran.

Gang shootings tend to be very different. “It’s usually the rival gang member or group that tends to be the target,” noted Coughran. Any additional people are essentially collateral damage during the incident. In the recent Sacramento incident, many people were unfortunately in the wrong place at the wrong time.

An act of terrorism on the other hand, “tends to be two, three, or even more people looking to hurt people” through a variety of methods mainly in the name of “exposure for their group or their cause.” Not only does this incite fear in the community, but it is also used as a “leverage point against another group,” said Coughran.

Understanding the layering and the types of events that can occur anywhere in our communities is vital to forming a safe and practiced response to those events for preventing future damages, incidents, and deaths.

Follow us on social media for the latest updates in B2B!

Image

Latest

CG Infinity
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span multiple teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Read More
Salesforce
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…

Read More
business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

Read More
client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More