What is the Future for edX as a 2U For-Profit?

MIT & Harvard University have officially passed ownership of their edX online learning platform to the public benefit company 2U.

Founded in 2012 in collaboration with MIT & Harvard, edX began as a non-profit organization with the mission of providing an open-source e-learning platform with both free and affordable online courses from accredited high-profile universities. Now as edX takes its next step in its journey, a level of uncertainty for the future of the platform accompanies its transition.

To further explore how the transition from a non-profit to a for-profit will impact the future of the platform, as well as some of today and tomorrows needs for online learners, Daniel Litwin, Voice of B2B, invited Beth Porter, former Vice President at edX & Pearson, and Co-founder of Esme Learning Solutions, to this episode of MarketScale TV.

The two discussed how edX’s experimental approach to building online learning infrastructure as well as coursework shaped strategies of success for the rest of the field.

“Education goes through these cycles of different kinds of innovation and new activity and they stay here for a while. Then something else prompts a whole new set of learning experiences to be developed and edX has been an important part of making that development have a leading-edge,”

Porter said.

However, as edX transitions its financial backend structure, the balance between a non-profits motive for innovation and a for-profits motive to stay afloat can create tension.

They also consider Porter’s recent research about engagement in online learning in respect to edX’s approach, as well as the future of AI in advancing their platform.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

From Control to Community: Why Big Brands Struggle with UGC
From Control to Community: Why Big Brands Struggle with UGC
February 27, 2025

In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…

Read More
AI in Video Storytelling
AI and The Future of Video Storytelling
February 27, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…

Read More
Content strategy
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
February 27, 2025

Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…

Read More
AI Agents
The Rise of AI Agents: How Businesses Can Leverage Intelligent Automation
February 27, 2025

AI is no longer a distant concept—it’s transforming the way businesses operate right now. With businesses increasingly integrating AI to streamline operations and enhance efficiency, the demand for intelligent automation is at an all-time high. Yet, many organizations struggle to integrate AI efficiently, facing a significant skills gap. What if AI could be deployed…

Read More