What is the Future for edX as a 2U For-Profit?

MIT & Harvard University have officially passed ownership of their edX online learning platform to the public benefit company 2U.

Founded in 2012 in collaboration with MIT & Harvard, edX began as a non-profit organization with the mission of providing an open-source e-learning platform with both free and affordable online courses from accredited high-profile universities. Now as edX takes its next step in its journey, a level of uncertainty for the future of the platform accompanies its transition.

To further explore how the transition from a non-profit to a for-profit will impact the future of the platform, as well as some of today and tomorrows needs for online learners, Daniel Litwin, Voice of B2B, invited Beth Porter, former Vice President at edX & Pearson, and Co-founder of Esme Learning Solutions, to this episode of MarketScale TV.

The two discussed how edX’s experimental approach to building online learning infrastructure as well as coursework shaped strategies of success for the rest of the field.

“Education goes through these cycles of different kinds of innovation and new activity and they stay here for a while. Then something else prompts a whole new set of learning experiences to be developed and edX has been an important part of making that development have a leading-edge,”

Porter said.

However, as edX transitions its financial backend structure, the balance between a non-profits motive for innovation and a for-profits motive to stay afloat can create tension.

They also consider Porter’s recent research about engagement in online learning in respect to edX’s approach, as well as the future of AI in advancing their platform.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Rothman Index
The Origin Story of the Rothman Index – Episode 5
January 8, 2026

Hospitals collect enormous amounts of clinical data, yet preventable patient decline remains a persistent challenge. Over the past two decades, hospitals have invested heavily in early warning scores and rapid response infrastructure, but translating data into timely, meaningful action has proven difficult. As clinicians contend with alert fatigue and increasing documentation burden, a more…

Read More
Rothman Index
My Mother and the Story of the Genesis of the Rothman Index – Episode 4
January 8, 2026

Healthcare generates enormous volumes of clinical data, yet making sense of that information in real time remains a challenge. Subtle changes in vitals, labs, and nursing assessments often precede serious events, but when that information is fragmented across the medical record, emerging risks can go unnoticed. The central challenge facing hospitals today is not…

Read More
home
Delivering Moments That Matter: The Art of Joy, Memory, and Meaning at Anthropologie Home
January 8, 2026

These days, ‘home’ means more than just four walls. It’s where people reset, gather, and express who they are—raising the bar for what they expect from the brands that help shape those spaces. Consumers are no longer just buying décor—they’re investing in meaning, memory, and moments that last. Research continues to show that people…

Read More
Texas energy
Small Margins, Big Risks: How Fraud Hurts Texas Energy Retailers
January 6, 2026

Fraud has quietly become one of the most existential threats in Texas’s deregulated retail electricity market—because the business runs on razor-thin margins and delayed payment. Under the non-POR system overseen by the Electric Reliability Council of Texas (ERCOT), retail energy providers assume the full risk of nonpayment. With profit margins often measured in just a…

Read More