What is the Future for edX as a 2U For-Profit?

MIT & Harvard University have officially passed ownership of their edX online learning platform to the public benefit company 2U.

Founded in 2012 in collaboration with MIT & Harvard, edX began as a non-profit organization with the mission of providing an open-source e-learning platform with both free and affordable online courses from accredited high-profile universities. Now as edX takes its next step in its journey, a level of uncertainty for the future of the platform accompanies its transition.

To further explore how the transition from a non-profit to a for-profit will impact the future of the platform, as well as some of today and tomorrows needs for online learners, Daniel Litwin, Voice of B2B, invited Beth Porter, former Vice President at edX & Pearson, and Co-founder of Esme Learning Solutions, to this episode of MarketScale TV.

The two discussed how edX’s experimental approach to building online learning infrastructure as well as coursework shaped strategies of success for the rest of the field.

“Education goes through these cycles of different kinds of innovation and new activity and they stay here for a while. Then something else prompts a whole new set of learning experiences to be developed and edX has been an important part of making that development have a leading-edge,”

Porter said.

However, as edX transitions its financial backend structure, the balance between a non-profits motive for innovation and a for-profits motive to stay afloat can create tension.

They also consider Porter’s recent research about engagement in online learning in respect to edX’s approach, as well as the future of AI in advancing their platform.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Clinical CBD Drops
Corganics’ Clinical CBD Drops: Elevating Sleep and Patient Care at Beautiphi
June 18, 2025

Corganics’ Clinical CBD Drops—THC-free, medical-grade, and developed with Advanced Lipid Technology—are designed for healthcare professionals seeking a trusted, science-backed cannabinoid solution for their patients. Manufactured in an FDA-registered facility and third-party lab tested, these drops are a cornerstone of Corganics’ clinical approach. At Beautiphi Aesthetic Boutique, founder Kelly Hermans, CRNA, has integrated the drops into…

Read More
leadership confidence
Liz Atlee on Leadership Confidence and Letting Go of Doubt – Raise Your Hand Anyway, Even When You Feel Unsure
June 18, 2025

In this episode of Professional Quotient: Conversations That Build Equity, host Jason Winningham welcomes legal powerhouse and mentor extraordinaire Liz Atlee for an honest conversation about leadership confidence, imposter syndrome, transparency in leadership, and the importance of simply raising your hand—even when you feel unsure. Liz brings a wealth of experience navigating high-stakes legal…

Read More
Healthcare
Connecting the Disconnected: Inside Personify Health’s Mission to Make Personalized Care the New Standard
June 18, 2025

As healthcare costs continue to rise and patient needs become increasingly complex, personalization has emerged as a critical strategy in improving access, outcomes, and experiences. Despite 75% of surveyed Americans wishing for a more personalized healthcare experience, most health plans still offer one-size-fits-all solutions. But the shift toward personalization is more than just a…

Read More
sales career
Sales Career Playbook: Build Trust, Not Just Pipelines
June 18, 2025

In this episode of Professional Quotient (PQ), host Jason Winningham sits down with Katie Steinberg, Director of Growth at MarketScale, for a candid conversation packed with practical sales career advice, focusing on what really drives success in B2B sales beyond cold calls and quotas. Katie’s approach to sales is refreshingly human. She prioritizes listening…

Read More