Skip to content
MarketScale
‹ Back to IndustriesEducation Technology

What Superintendents Need to be Successful This Year

Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications.   Twenty or so years ago, EdTech wasn’t a thing….

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Education Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Education Technology coverage. No credit card, no demo required.

Request an invite

Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications.

Twenty or so years ago, EdTech wasn’t a thing. Now, though, there are plenty of companies that develop products for school districts. The missing piece of the puzzle is when they can’t get their product in front of school administrators.

Enter Doug Roberts, Founder and CEO of the Institute for Education Innovation. They are working to bridge that gap. He talked about this on this episode of Voices of eLearning with JW Marshall. Doug has worked with edTech entrepreneurs and administrators for over 20 years. When he noticed a gap between those who run schools and those who start companies to help schools, he began IEI.

The Institute for Education Innovation “bridges the gaps between the individuals and organizations committed to seeing students succeed in school and life, creating a safe space for constructive problem-solving and innovative thinking.”

According to Roberts, superintendents love talking to vendors, but they want to speak in a productive way. They don’t want to be pitched random stuff. IEI set up an event called the IEI Superintendents Summits to bridge this gap. It helps connect edTech companies with school administrators, and in a way that’s helpful for the school staff.

The duo also talked about technology’s role moving forward after the pandemic. Schools are planning to reduce screen time once they return in person. Roberts believes EdTech will always be a part of K-12 schools, but there will be a push in Fall 2021 to scale back screens and increase one-on-one learning.

Listen to Previous Episodes of Voices of eLearning Right Here!

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Education Technology Insights

Get new expert content in your inbox.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Education Technology Insights

Four ways the University of Michigan is transforming higher education

Four ways the University of Michigan is transforming higher education

The University of Michigan Center for Innovation (UMCI) in Detroit is establishing a new higher education model that combines interdisciplinary graduate programs, workforce development through gateway certificates, K-12 partnerships, and collaborative engagement with regional institutions and local businesses. The center aims to serve both Detroit residents and international students while addressing local workforce gaps in sectors like robotics, urban technology, and applied AI.

  • 01The University of Michigan is using its Center for Innovation in Detroit to offer interdisciplinary degrees, workforce certificates and K-12 programming aimed at sectors like robotics and AI.
  • 02The university's approach aims to better equip students for future employment challenges.
  • 03This transformation in education focuses on workforce preparation, inclusive access for Detroiters and interdisciplinary learning that tackles real-world challenges.

Sep 10, 2026

The Innovator at the Center of UMCI - Episode 2

The Innovator at the Center of UMCI - Episode 2

Scott Shireman, inaugural executive director of the University of Michigan Center for Innovation (UMCI), transitioned from the Bay Area to lead efforts positioning Detroit as a talent hub for innovation. His strategy centers on creating a "talent corridor" that connects the university with local tech hubs and institutions to drive both Detroit's economic revival and UMCI's global standing.

  • 01Scott Shireman spent a sabbatical at Coursera after Berkeley before joining UMCI, describing the startup experience as equivalent to earning a second MBA.
  • 02UMCI's strategy involves establishing connections between the University of Michigan, local tech hubs like Tech Town and New Lab, and community leaders to create a coordinated talent corridor.
  • 03Shireman aims to retain local Detroit talent while attracting global innovators by building an ecosystem that offers substantial job opportunities and improves quality of life.

Sep 10, 2026

AI detectors are turning into audit tools, not enforcement, in higher ed

AI detectors are turning into audit tools, not enforcement, in higher ed

AI detection tools can be used to review student writing, but their results are not definitive. In 2026, colleges are putting more emphasis on AI literacy, assessment redesign and clear guidance for acceptable AI use than on detection alone.

  • 0186% student AI use (Digital Education Council survey, cited by Community College Daily) makes “ban and catch” workflows expensive at scale. Training, course design, and tool governance become the controllable levers.
  • 02OECD’s 2026 Outlook warns that better-looking work with GenAI can disappear or reverse on exams without it, a signal that assessment design is now a learning-outcomes control, not a pedagogy preference.

Sep 7, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512