Skip to content
MarketScale
‹ Back to IndustriesEnergy

A New Paradigm for Power in Residential and Commercial Applications

Power quality is gaining recognition as a fundamental piece of the overall energy puzzle. To create a full solution, it is no longer enough to have power going into residential and commercial applications; that power quality must be clean. Joe Piccirilli, Founder and CEO of RoseWater, and Chris Walsh, Director of Global Sales and…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share
A New Paradigm for Power in Residential and Commercial Applications

Get featured

Want to get featured in MarketScale Energy?

Create a free MarketScale workspace and get your company's expertise featured across our Energy coverage. No credit card, no demo required.

Request an invite

Power quality is gaining recognition as a fundamental piece of the overall energy puzzle. To create a full solution, it is no longer enough to have power going into residential and commercial applications; that power quality must be clean.

Joe Piccirilli, Founder and CEO of RoseWater, and Chris Walsh, Director of Global Sales and Marketing for Powervar, understand this need for clean power and spoke to Tyler Kern about moving away from the old power paradigm in these residential and commercial applications and paving a new road with an emphasis on power quality.

Powervar is a commercial power solutions provider for OEMs since 1986. Their driving mission is to ensure quality protection for power sources and make sure their equipment works as it was designed to work.

“We strive on keeping businesses in business,” Walsh said. “The power company can only provide power. They do not ensure that you have clean power within your facility.”

Piccirilli said that many of today’s energy trends and solutions for residential applications begin in the commercial space. And a problem in the commercial world that Walsh referred to as power viruses can impact many businesses, including quick-service restaurants.

These same viruses are spilling into the residential market, too.

“Some of these power viruses we (Powervar) protect are power surges, common-mode voltage, electrical noise, voltage swells or sags, and power outages, which is the only one you can actually see,” Walsh said.

He likens the situation to an iceberg where the power outages are the visible part of the problem, but all the unseen portions of the power virus iceberg are what’s going to sink a ship.

“One of the things I’ve noticed in the residential world is, when we see a power surge or a power sag, a lot of times it will be lights dimming for a quick moment or the lights getting a little brighter because the voltage spiked up a bit,” Piccirilli said.

With more and more energy uses occurring in residential and commercial areas, the need to protect equipment from these power viruses increases, as does the need for installing the right power cleaning solutions.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Energy Insights

Get new expert content in your inbox.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

Sodium-ion and zinc batteries are getting picked for projects that can’t afford HVAC

Sodium-ion and zinc batteries are getting picked for projects that can’t afford HVAC

Sodium-ion and zinc batteries are gaining traction in energy projects where cost constraints and specific environmental conditions, such as cold weather and fire safety, are critical considerations. These battery types offer alternative solutions for grid implementations that require reliability under challenging conditions. Their adoption highlights an evolving energy storage landscape focused on balancing performance, safety, and affordability.

  • 01Sodium-ion and zinc batteries are becoming preferred choices for grid projects constrained by HVAC costs.
  • 02These batteries perform well in cold weather and have a lower fire risk compared to traditional options.
  • 03Their use indicates a shift towards cost-effective, safe energy storage solutions.

Aug 27, 2026

Europe’s 2026 energy planning is drifting back to gas, driven by €62/MWh summer spikes and 15-year supply deals

Europe’s 2026 energy planning is drifting back to gas, driven by €62/MWh summer spikes and 15-year supply deals

Europe is adjusting its 2026 energy strategy, moving back to reliable gas and nuclear sources due to high summer prices and delayed policies. The focus on gas is partly driven by the need for secure energy deals extending over 15 years. This shift is happening despite ongoing efforts towards decarbonization.

  • 01Europe's energy strategy for 2026 is moving back toward gas and nuclear due to policy delays and summer price spikes.
  • 02Long-term gas supply deals lasting 15 years are being favored for energy security.
  • 03Tight system margins are causing a reassessment of energy source reliability in Europe.

Aug 24, 2026

Utility-scale solar and batteries made up most new U.S. power plant builds in early 2026, and that shifts how operators should buy capacity

Utility-scale solar and batteries made up most new U.S. power plant builds in early 2026, and that shifts how operators should buy capacity

In early 2026, utility-scale solar and battery installations dominated new power plant builds in the U.S., according to EIA's reports. This development suggests that power operators need to rethink their capacity procurement strategies, focusing more on deliverability than merely increasing megawatts.

  • 01Utility-scale solar and battery projects dominated new U.S. power plant constructions in early 2026.
  • 02Power operators are now focusing on deliverability rather than just increasing megawatts.
  • 03The shift to renewable sources requires new strategies in capacity procurement.

Aug 24, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512