Skip to content
MarketScale
‹ Back to IndustriesEnergy

A New Paradigm for Power in Residential and Commercial Applications

Power quality is gaining recognition as a fundamental piece of the overall energy puzzle. To create a full solution, it is no longer enough to have power going into residential and commercial applications; that power quality must be clean. Joe Piccirilli, Founder and CEO of RoseWater, and Chris Walsh, Director of Global Sales and…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share

Power quality is gaining recognition as a fundamental piece of the overall energy puzzle. To create a full solution, it is no longer enough to have power going into residential and commercial applications; that power quality must be clean.

Joe Piccirilli, Founder and CEO of RoseWater, and Chris Walsh, Director of Global Sales and Marketing for Powervar, understand this need for clean power and spoke to Tyler Kern about moving away from the old power paradigm in these residential and commercial applications and paving a new road with an emphasis on power quality.

Powervar is a commercial power solutions provider for OEMs since 1986. Their driving mission is to ensure quality protection for power sources and make sure their equipment works as it was designed to work.

“We strive on keeping businesses in business,” Walsh said. “The power company can only provide power. They do not ensure that you have clean power within your facility.”

Piccirilli said that many of today’s energy trends and solutions for residential applications begin in the commercial space. And a problem in the commercial world that Walsh referred to as power viruses can impact many businesses, including quick-service restaurants.

These same viruses are spilling into the residential market, too.

“Some of these power viruses we (Powervar) protect are power surges, common-mode voltage, electrical noise, voltage swells or sags, and power outages, which is the only one you can actually see,” Walsh said.

He likens the situation to an iceberg where the power outages are the visible part of the problem, but all the unseen portions of the power virus iceberg are what’s going to sink a ship.

“One of the things I’ve noticed in the residential world is, when we see a power surge or a power sag, a lot of times it will be lights dimming for a quick moment or the lights getting a little brighter because the voltage spiked up a bit,” Piccirilli said.

With more and more energy uses occurring in residential and commercial areas, the need to protect equipment from these power viruses increases, as does the need for installing the right power cleaning solutions.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

Accenture confirms data breach after credential theft targets isolated network node

Accenture confirms data breach after credential theft targets isolated network node

Accenture confirmed a data breach on July 7, where attackers accessed corporate data through a compromised credential at an isolated network node. The breach involved data extraction from a restricted admin repository. This incident highlights vulnerabilities in secure network nodes even in large corporations.

  • 01Accenture experienced a data breach through a compromised credential.
  • 02The breach targeted a restricted admin repository.
  • 03Vulnerabilities exist even in secure network nodes of large corporations.

Jul 9, 2026

Heatwaves are reshaping European PPA terms, power prices, and nuclear output all at once

Heatwaves are reshaping European PPA terms, power prices, and nuclear output all at once

The recent heatwave in Europe during the summer of 2026 is significantly impacting the energy market. It is leading to extended power purchase agreements (PPAs), reduced nuclear output, and increased spot prices in Italy, approaching EUR 500/MWh. These changes are reshaping the terms and economics of energy production and sales across the continent.

  • 01Europe's 2026 heatwave is affecting energy markets.
  • 02Longer PPAs are becoming necessary.
  • 03Italy's spot prices are nearing EUR 500/MWh.

Jul 8, 2026

DOE geothermal funding and energy workforce strategy signal new demands for operators

DOE geothermal funding and energy workforce strategy signal new demands for operators

The Department of Energy (DOE) has allocated $171.5 million for the expansion of geothermal energy. This initiative comes with an 8-principle workforce strategy aimed at creating millions of new jobs in the energy sector. These efforts indicate increased demands for operators within the industry.

  • 01DOE is investing $171.5 million in geothermal energy expansion.
  • 02An 8-principle workforce framework has been released to boost energy jobs.
  • 03There's a growing demand for energy industry operators due to these initiatives.

Jul 8, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub