ChargeExpo 2024: Exploring the Role of Energy Storage in Modernizing the Power Grid

 

Several years on, not many will have forgotten the Texas Freeze. The failure of the power grid during the winter of 2021 had devastating effects, with hundreds dead and millions without power, food, and clean water. While the Texas Freeze was caused by the failure of the state’s power grid, the national power grid has also been falling prey to blackouts and shut-offs during cold snaps. Amid the increasing demand for alternative energy sources and the challenges faced by the grid, the conversation around energy storage has never been more pertinent.

So, how is energy storage shaping the future of the grid and contributing to the sustainability of our energy systems? Daniel Litwin, the Voice of B2B at MarketScale, delved into this issue with Bobby Ruiz at ChargeExpo 2024. As the official media partner of the event, MarketScale had the privilege of engaging in an insightful conversation with Ruiz, who serves as an associate at The Hiller Companies.

Main Points of Conversation:

  • The role of The Hiller Companies in providing hardware, software, and consulting services for energy storage systems.
  • A growing need for solutions across the United States, with a focus on states like California and Texas.
  • The transition towards energy storage solutions and its dynamic impact on the grid and energy providers.

Bobby Ruiz is an energy storage specialist and retired fire chief. With expertise in fire protection equipment and energy storage systems, Bobby brings a unique perspective to the discussion on grid modernization and sustainability.

Article written by MarketScale.

Follow us on social media for the latest updates in B2B!

Image

Latest

cities
Craftsmanship and the Soul of Cities with Top Real Estate Developer Mike Ablon
February 2, 2026

More than half the world already lives in cities—and the UN projects that share will rise to 68% by 2050, adding roughly 2.5 billion more people to urban areas. At the same time, the “experience economy” has reshaped what people value in places: not just what a city has, but how it feels to…

Read More
client engagement
When Client Engagement Becomes True Partnership
February 1, 2026

CG Infinity’s Salesforce Practice is built on deep, day-to-day engagement with the organizations it serves. Rather than operating as an external vendor, the team embeds itself with clients—working closely, consistently, and collaboratively—so decisions are informed by real context, trust, and shared accountability. This approach ensures Salesforce solutions are shaped not just by requirements, but by…

Read More
CG Infinity
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span multiple teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Read More
Salesforce
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…

Read More