Fighting Climate Change Isn’t Just About Green Energy, It’s Also About Green Energy Storage

 

As the world continues to grapple with the challenges of climate change, the search for efficient, renewable energy solutions has never been more urgent. A significant aspect of these challenges involves green energy storage, particularly as it pertains to accommodating the fluctuations in energy utilization.

In the past few years, batteries have taken center stage in the discourse on short-term energy storage, and efforts to scale this technology to meet grid-level requirements have seen remarkable progress. In fact, earlier this year, the British government awarded £11 million ($13.7 million) to global battery maker Invinity Energy Systems to build the UK’s largest-ever grid-scale battery storage. And even more recently, Apex Clean Energy developer announced two battery storage projects to be built in Texas.

However, a less talked about, but equally promising area is that of long-term energy storage. This is where green hydrogen technology finds its niche. Green hydrogen can serve as a carbon-free energy store, which can be converted back to electricity during peak demand, thus providing balancing power for the grid. In this context, hydrogen serves as a valuable medium for storing energy over extended periods, thereby bridging the gap in the current energy storage paradigm.

Green energy expert Dr. William E. Mustain, Ph.D. emphasizes the importance of developing new energy storage solutions. Mustain is Director of Emerging Energy Programs at the University of South Carolina.

William’s Thoughts:

“The energy utilization really goes up and down seasonally, not just hourly or day to day. So, you need media that can store that energy long term. So, batteries have received a ton of attention and making batteries at grid scale is a significant challenge and it’s something that lots and lots of people around the world are talking about and working on. We’re making huge strides in this sort of short-term energy storage. Where the green hydrogen thing comes in is that hydrogen can be used for long-term energy storage.”

 

Follow us on social media for the latest updates in B2B!

Image

Latest

stealth students
Colleges Turn to Precision Marketing, Advanced Tracking, and Privacy-First Strategies to Engage Stealth Students
September 5, 2025

Colleges and universities face mounting challenges in reaching prospective students who never formally identify themselves in the recruitment process—often called “stealth shoppers.” Research shows that at least one in three applicants to private four-year colleges in the U.S. apply as stealth students. For enrollment leaders, this hidden audience—students who research institutions anonymously online before ever…

Read More
UGC
How to End UGC Self-Sabotage in B2B with Vidlo’s Chynna Morgan
September 4, 2025

Most B2B marketers already know user-generated content (UGC) has power. But too many still get in their own way — clinging to polished video shoots, siloed workflows, or the excuse that their brand “isn’t sexy.” In the latest episode of UGC for B2B, host Daniel Litwin sits down with Chynna Morgan, CEO & Founder…

Read More
How Hotels Bounce Back From the Unexpected
How Hotels Bounce Back From the Unexpected
September 4, 2025

In this episode of Inside Restoration & Recovery, host Martha Lewis sits down with Josh Creznic, Director of Hospitality Services at BMS CAT, to unpack the unique challenges and critical priorities in hotel restoration. With over two decades of experience in hospitality—spanning major brands like Marriott and Wyndham—Josh brings deep insight into how restoration…

Read More
Built from the Dirt Up: Dillan Dumont’s Journey from Bricklayer to Industry Disruptor
September 4, 2025

With all types of infrastructure across America aging, there has never been more of a need for smarter, less disruptive solutions than now. From trenchless pipe repair to utility innovation, the construction world is shifting and young leaders like Dillan Dumont are stepping into the spotlight. Cities like New York and Chicago are facing…

Read More