How to Add Value for Customers and Potential Customers during COVID-19

During this challenging era, it’s essential to find ways to elevate relationships with customers and potential customers. Businesses across the board have had to get creative on how they make money, but one thing that never gets old is adding value.

On this episode of Flow Cast by Trillium Flow Technologies, host Shelby Skrhak talked to Frank Gilhooly, Senior Vice President of Sales and Marketing at Trillium, about adding value for customers and potential customers during these COVID-constrained times.

Sales and marketing are different, but they go hand-in-hand. They rely on one another, and both need each other. After 35 years in the industrial products industry, Gilhooly has found that each has its role and that the two are like a relay team.

“The better the collaboration, the better the outcome on both sides,” Gilhooly said.

But, anything that happens for either department always starts with the customer. Of course, all things must take into account Trillium’s company-wide strategic plan. Gilhooly always focuses on how they commercialize product strategies, improve their presence in front of the customer and help customers achieve their goals.

“We want to marry the tools and align marketing and sales to help us reach more customers in a world where face-to-face communication is extremely difficult and expensive,” Gilhooly said.

Listen to learn more about how Trillium is helping customers find value in these difficult times.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Coupa Inspire 2025
A Global Conversation: Coupa Inspire 2025 Brings Innovation to Your Doorstep
September 12, 2025

Coupa Inspire 2025 is taking its flagship experience on the road with the Inspire World Tour, bringing the spirit of its celebrated event to five cities across four continents. By condensing the energy of its global gathering into free, one-day sessions, Coupa is expanding access to knowledge, innovation, and community-building opportunities for finance, procurement, and…

Read More
Royal Dublin
Mastering the Game: Akshay Bhatia and Coupa Inspire at the Royal Dublin
September 12, 2025

At the Royal Dublin, Coupa brought together community and competition with PGA pro and brand ambassador Akshay Bhatia, who shared lessons from the course that extend far beyond golf. His message, “Master your swing. Master your spend,” underscored the power of precision, discipline, and strategy in both sport and business. The event was not just…

Read More
Coupa Customer Appreciation Day with Akshay Bhatia at The Royal Dublin
September 11, 2025

Coupa’s Customer Appreciation Day at The Royal Dublin on July, 2025, brought together PGA Tour talent Akshay Bhatia and the community for a celebration of both sport and connection. Beyond the excitement of world-class golf, Bhatia shared practical “tour-level tips” in a relaxed clinic format, offering guidance on everything from escaping rough lies to mastering…

Read More
The Royal Dublin
Coupa Spotlight: Akshay Bhatia Tees Up Teaching at The Royal Dublin
September 11, 2025

American golfer Akshay Bhatia’s teaching session at The Royal Dublin this July marks more than a summer stop—it’s a sign of how golf’s rising stars are shaping the global game. For Coupa, the event highlights the intersection of tradition and modern growth, bringing fresh attention to one of Ireland’s most historic courses. Bhatia’s presence underscores…

Read More