Is the Solar Industry Prepared for Rising Demand?

According to new research in partnership with Wood Mackenzie, the Solar Energy Industries Association predicts that United States-based solar output and infrastructure will see itself grow four times over during the course of the next decade, representing skyrocketing demand for the renewable energy.

But is the industry ready to match those escalating expectations?

To find out, Voice of B2B Daniel Litwin was joined on this episode of MarketScale TV by Carl Kasalek, CEO of U.S. Energy Recovery, and Cale Garamendi, Vice President of Project Development for Sandbar Solar & Electric.

Regarding the growth estimate from SEIA, Garamendi said it may not be accurate – but only because the industry could see even more growth than that over the next decade.

“We’re only going to see an acceleration as greater and greater adoption becomes the norm,” he said. “I think it’s going to be a bit of a flood.”

However, if that’s true, that makes the need for robust planning and infrastructure even more critical.

“If you’re going to produce all of this capacity, you have to have a way to use it. Particularly with daytime loads and [how it’s happened] in California, it’s been a great learning experience from the rest of the nation. … The problem is cost.”

To fight back, innovation will have to both come about naturally in solar technology and as a result of other sectors, such as electric vehicles, finding more cost-effective ways to accomplish the same goals.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Johnnie Akin
From Deloitte to Startup CEO: Johnnie Akin on Risk, Faith, and Reinvention
November 5, 2025

Success today looks different—defined less by stability and more by the freedom to adapt and evolve. Professionals across industries are reimagining their careers, moving away from predictable ladders toward paths that reflect purpose and balance. What once meant climbing steadily toward partnership or promotion now often means taking bold pivots or pursuing second acts…

Read More
caregiver
From Caregiver to Changemaker: How Purpose and Community Create Lasting Impact
November 5, 2025

Resilience isn’t just about enduring challenges — it’s about leading with compassion, patience, and faith, even when the path feels uncertain. It’s a quality embodied by every caregiver, whose daily acts of care and commitment reflect the essence of true leadership — helping others grow stronger through empathy, service, and understanding. In this episode…

Read More
leaders
Great Leaders Share Knowledge, Build Trust, and Empower Future Talent
November 3, 2025

The conversation around skilled trades is shifting fast. After decades of “college for all” messaging, trade school enrollment is climbing steadily, signaling a renewed respect for hands-on, high-skill careers that literally keep the world running. In commercial HVAC and mechanical service, this change is not just academic — it’s shaping the next generation of leaders…

Read More
NBA
Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism
November 3, 2025

In a sports world increasingly defined by short-form clips, social algorithms, and viral takes, long-form storytelling remains a vital counterweight — the place where depth, nuance, and narrative still matter. The NBA, perhaps more than any other league, sits at the center of this tension: every quote can become a meme, every story a highlight…

Read More