Is the Solar Industry Prepared for Rising Demand?

According to new research in partnership with Wood Mackenzie, the Solar Energy Industries Association predicts that United States-based solar output and infrastructure will see itself grow four times over during the course of the next decade, representing skyrocketing demand for the renewable energy.

But is the industry ready to match those escalating expectations?

To find out, Voice of B2B Daniel Litwin was joined on this episode of MarketScale TV by Carl Kasalek, CEO of U.S. Energy Recovery, and Cale Garamendi, Vice President of Project Development for Sandbar Solar & Electric.

Regarding the growth estimate from SEIA, Garamendi said it may not be accurate – but only because the industry could see even more growth than that over the next decade.

“We’re only going to see an acceleration as greater and greater adoption becomes the norm,” he said. “I think it’s going to be a bit of a flood.”

However, if that’s true, that makes the need for robust planning and infrastructure even more critical.

“If you’re going to produce all of this capacity, you have to have a way to use it. Particularly with daytime loads and [how it’s happened] in California, it’s been a great learning experience from the rest of the nation. … The problem is cost.”

To fight back, innovation will have to both come about naturally in solar technology and as a result of other sectors, such as electric vehicles, finding more cost-effective ways to accomplish the same goals.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

filmmaking
Lights, Camera, Authenticity: Why Trusting Your Voice Is the Most Radical Move in Filmmaking Today
February 3, 2026

The entertainment industry is at a crossroads, where questions of access, authorship, and technological disruption are reshaping who gets to tell stories—and how those stories get made. From the rise of AI-assisted tools to ongoing conversations about representation and gatekeeping, filmmaking today is as much about identity and equity as it is about craft….

Read More
AI in energy
May the Agentforce Be With You: AI in Energy Services
February 3, 2026

Generative AI has moved past being a shiny demo and into the messy reality of enterprise operations—where data lives in different systems, customers expect instant answers, and security teams (rightfully) say “prove it.” In energy services specifically, even small efficiency gains matter: many retail energy providers operate on thin margins, and operational blind spots—billing…

Read More
Energy billing
Nightmare on Revenue Street: Energy Billing Edition
February 3, 2026

Energy billing is one of those things most people only think about when something goes wrong—an unusually high charge, a missing bill, a surprise shutoff notice, or a rate plan that suddenly doesn’t make sense. With smart meters, more complex pricing options, and different rules in regulated vs. deregulated markets, even a small breakdown…

Read More
career coaching
Work-Based Learning & Career Coaching with Strada Education: Closing the Gap Between Education and Opportunity
February 2, 2026

As higher education faces mounting pressure to demonstrate clear career outcomes, institutions are rethinking how learning connects to work and the role of career coaching in that process. Employers continue to report skills gaps, students are questioning the return on investment of a degree, and states are demanding stronger alignment between postsecondary education and…

Read More