Is the Solar Industry Prepared for Rising Demand?

According to new research in partnership with Wood Mackenzie, the Solar Energy Industries Association predicts that United States-based solar output and infrastructure will see itself grow four times over during the course of the next decade, representing skyrocketing demand for the renewable energy.

But is the industry ready to match those escalating expectations?

To find out, Voice of B2B Daniel Litwin was joined on this episode of MarketScale TV by Carl Kasalek, CEO of U.S. Energy Recovery, and Cale Garamendi, Vice President of Project Development for Sandbar Solar & Electric.

Regarding the growth estimate from SEIA, Garamendi said it may not be accurate – but only because the industry could see even more growth than that over the next decade.

“We’re only going to see an acceleration as greater and greater adoption becomes the norm,” he said. “I think it’s going to be a bit of a flood.”

However, if that’s true, that makes the need for robust planning and infrastructure even more critical.

“If you’re going to produce all of this capacity, you have to have a way to use it. Particularly with daytime loads and [how it’s happened] in California, it’s been a great learning experience from the rest of the nation. … The problem is cost.”

To fight back, innovation will have to both come about naturally in solar technology and as a result of other sectors, such as electric vehicles, finding more cost-effective ways to accomplish the same goals.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

StudentSafe
Understanding Raptor StudentSafe
April 28, 2026

In this episode of School Safety Today, host Dr. Amy Grosso speaks with Chris Noell, Chief Product Officer at Raptor Technologies, and Will Durgin, Director of Student Well-Being, about the vision behind StudentSafe and how it helps schools move from reactive responses to proactive student support. Together, they emphasize that safer schools depend on giving staff…

Read More
school safety
Going Slow to Go Fast in School Safety Leadership
April 28, 2026

In this episode of the Principles of Change podcast, presented by Raptor Technologies, host Dr. Amy Grosso talks with Tim Dykes, Assistant Principal for Culture and Climate at York Community High School in Elmhurst, Illinois. The conversation highlights how strong relationships, student voice, and steady long-term leadership can help schools build environments where people feel…

Read More
career
Closing the Education-to-Employment Gap: The Rise of the Career Center as Campus Infrastructure
April 28, 2026

Higher education is under mounting pressure to prove its value. As student debt, shifting demographics, and employer expectations reshape the landscape, institutions are being forced to rethink how they prepare students for life after graduation. At the same time, new data shows a sharp rise in internship-to-full-time hiring, with recent cohorts converting at their…

Read More
leadership
Called to Lead: Joel Allison on Faith, Risk, and the Future of Healthcare Leadership
April 27, 2026

Healthcare leadership is being redefined in real time. With the rise of AI, mounting financial pressures, and workforce burnout, executives today are operating in an environment of continuous disruption and uncertainty. In fact, industry leaders now rank workforce shortages and digital transformation among their top concerns—forcing a new kind of leadership that blends decisiveness…

Read More