Is the Solar Industry Prepared for Rising Demand?

According to new research in partnership with Wood Mackenzie, the Solar Energy Industries Association predicts that United States-based solar output and infrastructure will see itself grow four times over during the course of the next decade, representing skyrocketing demand for the renewable energy.

But is the industry ready to match those escalating expectations?

To find out, Voice of B2B Daniel Litwin was joined on this episode of MarketScale TV by Carl Kasalek, CEO of U.S. Energy Recovery, and Cale Garamendi, Vice President of Project Development for Sandbar Solar & Electric.

Regarding the growth estimate from SEIA, Garamendi said it may not be accurate – but only because the industry could see even more growth than that over the next decade.

“We’re only going to see an acceleration as greater and greater adoption becomes the norm,” he said. “I think it’s going to be a bit of a flood.”

However, if that’s true, that makes the need for robust planning and infrastructure even more critical.

“If you’re going to produce all of this capacity, you have to have a way to use it. Particularly with daytime loads and [how it’s happened] in California, it’s been a great learning experience from the rest of the nation. … The problem is cost.”

To fight back, innovation will have to both come about naturally in solar technology and as a result of other sectors, such as electric vehicles, finding more cost-effective ways to accomplish the same goals.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Higher Education
From Measuring Memory to Measuring Thinking: How Simulation-Based Learning Could Reshape Higher Education
June 15, 2026

As artificial intelligence continues reshaping the workforce, higher education faces growing pressure to demonstrate its value beyond content mastery. According to the World Economic Forum’s Future of Jobs Report, employers expect 39% of workers’ core skills to change or become outdated by 2030, while 69% identify analytical thinking as the most essential workforce skill. As…

Read More
safer HVAC chemicals
The Future of the Trades Depends on Mentorship and Industry Veterans Passing Down the Craft
June 15, 2026

Across the United States, industries are grappling with a skilled labor shortage. According to industry research, millions of trade jobs are expected to go unfilled in the coming years as experienced workers retire faster than new ones enter the field. At the same time, trade school enrollment has steadily increased. The conversation around skilled trades—once…

Read More
outlet
From Power Shopping to Place-Making: Tanger’s Stephen Yalof on the New Outlet Experience
June 15, 2026

For decades, the outlet trip had a familiar rhythm: get in the car, drive beyond the city, hunt for deals and come home with bags full of discounted finds. But that old model is giving way to something more layered. As retailers reinvest in store experiences to give consumers more reasons to visit, outlet…

Read More
career
How Relationships Build a Career, Deepen Service and Define Purpose
June 10, 2026

In a workplace still shaped by hybrid schedules, remote communication and shifting expectations around professional growth, relationships have become more than a soft skill — they are a career advantage. Gallup’s latest workplace reporting shows that global employee engagement has fallen to 20%, reflecting a broader challenge for organizations trying to keep people connected,…

Read More