DISTRIBUTECH 2024: How Oracle’s Game-Changing ADMS Tech Can Power the Future of Utility Companies


The utility industry is facing disruption: As citizens increasingly transition to electric vehicles and adopt renewable energy sources, utility companies are being forced to grapple with infrastructure too ill-equipped to support these evolving demands.

Recognizing the need for a more adaptable and efficient grid, Oracle has introduced its Advanced Distribution Management System (ADMS) alongside cutting-edge applications like FLISR, FlexOps, and SCADA. These innovations are pivotal in helping utilities navigate the complexities of a distributed grid, ensuring reliability, and enhancing the integration of renewable energy sources. By leveraging digitalization and artificial intelligence, Oracle is keeping pace with the evolving energy sector while paving the way for a sustainable and efficient future.

As the utility industry continues to evolve, the insights and expertise of leaders like Caitlin Fennell Aburrow, Senior Director of Global Product Marketing at Oracle, become invaluable. MarketScale spoke to Caitlin at the industry’s energy transmission and distribution show, DISTRIBUTECH 2024, on how Oracle’s technologies are transforming the utility landscape.


Caitlin’s Thoughts

Aging Infrastructure and Modern Disruptions

“A lot of utilities that we work with are still using systems that were built for the grid 20 years ago, 30 years ago. But what about today when we’ve got — my colleague was just telling me about the EV he just purchased or we just were talking to a fellow who just put up solar on his roof. That’s the kind of disruption that we’re working with and that’s causing everybody from the IOUs way down to the municipal utilities a lot of heartburn.”

Innovations in Utility Management

“This year at DISTRIBUTECH we are so excited to share a few more things. We’re talking a lot about our market-leading ADMS. We have utilities around the world using our ADMS in those moments that matter. And what we’re really excited to showcase this year is some of our advanced apps like FLISR, [FlexOps, and SCADA] that are helping utilities adjust to today’s modern grid, the truly dynamic distributed grid.”

How Oracle is Modernizing the Grid

“Everything from a digital distributed grid all the way to what we do here at data to make a business run better. So, Oracle is a global leader in data. We’ve had them for a very long time. That’s the kind of stuff that Oracle brings with AI and that’s what we’re really excited to showcase here at DISTRIBUTECH.”

Article written by MarketScale.

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