The Impact of Free EV Rideshare on the Electric Vehicle Market

 

Electric vehicles (EVs) have become a hot topic in recent years, as more and more people are becoming aware of their benefits to the environment and their finances. One of the biggest hurdles to EV adoption is the lack of public charging infrastructure, which has deterred many from making the switch. However, a new initiative is hoping to change that by offering free EV rideshare in Kissimmee, Florida.

 

The program is aimed at educating the public about the benefits of EVs, and it has been receiving a lot of attention. The question is, will it be effective in getting more people to switch to EVs and will it lead to more EVs on the road? 

 

Joshua Aviv, founder and CEO of SparkCharge, discusses the correlation between more people being exposed to electric vehicles, assessing the Impact of Free EV Rideshare on Market Adoption. 

 

Josh’s Thoughts:

Hello everyone. My name’s Josh Aviv, Founder and CEO of SparkCharge. At SparkCharge, we created the world’s first on-demand mobile charging network, where we actually bring the range to you, the EV owner, or to EV fleets. We show up with the push of a button, plug in and charge your car every single day. I think free ev ride share is a great idea.

 

When we think about it, the more people that we can expose to electric vehicles, the more adoption we’ll see. If people get to experience electric vehicles, especially in communities or places where typically charging isn’t available, or EV ride share, EV ownership isn’t as prevalent. Then we’ll actually see a greater interest in owning electric vehicles.

 

So I think free EV ride share, giving people rides in EVs is gonna tremendously help grow the electric vehicle market. We’ve even been able to see this with other companies such as Hertz, where Uber drivers now have started to adopt electric vehicles after being able to drive them for a while, and customers are starting to ask more questions about where electric vehicles are, what it is to drive them and things like that when riding an electric vehicle.

 

So I think this is a great idea. So, when we think about the rising cost of EV, if the prices go too high, we’ll definitely start to see the market take a hit. However there are multiple benefits to owning an electric vehicle above just the lower cost to charge versus gas. There’s a lot of less pollution.

 

There’s a lot less noise pollution when we think about it. Well higher prices on EV charging affect electric vehicle adoption, absolutely, but it won’t be the end all be all, and I think we won’t see electric vehicle charging prices go above gas prices for a long time.”

Follow us on social media for the latest updates in B2B!

Image

Latest

DX
Pursuing the World’s Rarest DX: Vadym Ivliev, UT6UD, and the Story That Led Him to Bouvet
January 16, 2026

For some operators, Bouvet Island represents the ultimate technical challenge. For Vadym Ivliev (UT6UD), it is something more personal—and more mysterious. From his home in Kyiv—far removed from the ice, storms, and isolation of Bouvet—Vadym has long been drawn to the island not only for its legendary radio silence, but for the stories it inspires….

Read More
GameStop
Inside GameStop’s Meteoric Stock Surge: A Former Executive Reflects on Power, Pivots, and the Price of Winning
January 15, 2026

The meme-stock era may feel like old news, but its aftershocks are still reshaping how leaders think about transformation, risk, and reward. In the wake of unprecedented short squeezes, shuttered storefronts, and sudden wealth creation, executives across retail and tech are still asking what actually happened—and why. Few episodes crystallize those questions better than…

Read More
podcast
The DisruptED Journey with Tim Maitland at MarketScale (Episode Three)
January 15, 2026

Storytelling is changing fast, shaped by new platforms, shifting audiences, and a growing demand for authenticity. What started as traditional podcasting has evolved into community-driven ecosystems built on real voices and lived experience. In this landscape, storytelling isn’t just content—it’s a way to build connection, spark engagement, and drive meaningful change. When done well,…

Read More
education
The DisruptED Journey with Tim Maitland at MarketScale (Episode Two)
January 15, 2026

Education is at a crossroads. As AI, online learning, and workforce demands rapidly reshape how people gain skills, long-standing gaps in access and outcomes remain a major concern in Michigan. Recent reporting on the 2025 State of Education and Talent shows Michigan has fallen to its lowest ever ranking in per capita income, underscoring…

Read More