The Impact of Free EV Rideshare on the Electric Vehicle Market

 

Electric vehicles (EVs) have become a hot topic in recent years, as more and more people are becoming aware of their benefits to the environment and their finances. One of the biggest hurdles to EV adoption is the lack of public charging infrastructure, which has deterred many from making the switch. However, a new initiative is hoping to change that by offering free EV rideshare in Kissimmee, Florida.

 

The program is aimed at educating the public about the benefits of EVs, and it has been receiving a lot of attention. The question is, will it be effective in getting more people to switch to EVs and will it lead to more EVs on the road? 

 

Joshua Aviv, founder and CEO of SparkCharge, discusses the correlation between more people being exposed to electric vehicles, assessing the Impact of Free EV Rideshare on Market Adoption. 

 

Josh’s Thoughts:

Hello everyone. My name’s Josh Aviv, Founder and CEO of SparkCharge. At SparkCharge, we created the world’s first on-demand mobile charging network, where we actually bring the range to you, the EV owner, or to EV fleets. We show up with the push of a button, plug in and charge your car every single day. I think free ev ride share is a great idea.

 

When we think about it, the more people that we can expose to electric vehicles, the more adoption we’ll see. If people get to experience electric vehicles, especially in communities or places where typically charging isn’t available, or EV ride share, EV ownership isn’t as prevalent. Then we’ll actually see a greater interest in owning electric vehicles.

 

So I think free EV ride share, giving people rides in EVs is gonna tremendously help grow the electric vehicle market. We’ve even been able to see this with other companies such as Hertz, where Uber drivers now have started to adopt electric vehicles after being able to drive them for a while, and customers are starting to ask more questions about where electric vehicles are, what it is to drive them and things like that when riding an electric vehicle.

 

So I think this is a great idea. So, when we think about the rising cost of EV, if the prices go too high, we’ll definitely start to see the market take a hit. However there are multiple benefits to owning an electric vehicle above just the lower cost to charge versus gas. There’s a lot of less pollution.

 

There’s a lot less noise pollution when we think about it. Well higher prices on EV charging affect electric vehicle adoption, absolutely, but it won’t be the end all be all, and I think we won’t see electric vehicle charging prices go above gas prices for a long time.”

Follow us on social media for the latest updates in B2B!

Image

Latest

team
When Your Team Becomes the Bottleneck
February 25, 2026

In a candid take on organizational blind spots, Mollie Gaby, Principal at CG Infinity, highlights a hard truth many leaders avoid: sometimes your biggest pain point isn’t your technology or your strategy — it’s your staff. A common red flag is resistance to change. When team members are unwilling to explore new tools, automate…

Read More
asset visibility
Diagnosing Your Capital Asset Health: Why Asset Visibility Is the New Financial Imperative in Healthcare
February 25, 2026

Hospitals and surgery centers own millions of dollars in equipment — but owning assets and having actionable visibility into them are two different things. Most systems maintain inventories, yet many struggle with outdated records, fragmented tracking, and limited insight into useful life or service contracts. With nearly half of U.S. hospitals reporting negative operating…

Read More
CFO
From Public Accounting to CFO: The Leadership Wake-Up Call
February 25, 2026

The CFO seat is being rewritten in real time. Today’s finance leaders are expected to drive growth, lead enterprise-wide systems transformations, and shape AI strategy—while still keeping the close, controls, and capital story airtight. Gartner reports that 59% of finance leaders are already using AI in the finance function, underscoring how rapidly the role is…

Read More
restorative practices
Building Safer Schools Through Restorative Practices
February 24, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of Principals of Change, host Dr. Amy Grosso sits down with D’Jon Pitchford, Assistant Principal at Kelly Lane Middle School in Pflugerville ISD, to explore what school safety really means. Pitchford reframes safety as more than physical security—emphasizing trust, restorative practices, campus culture,…

Read More