Contemporary Looks at Classic Designs Can Spur New Life in Engineering

On this episode of Engineering Experience by Paragon Innovations, host Tyler Kern talked with Brewster Waddell, CEO of TH Waddell Designs, Bob Landers, VP of Engineering at TH Waddell Designs, and Mike Wilkinson, Founder and CEO of Paragon Innovations.

The group talked about an invention by Waddell’s father, Theodore. The table lamps designed by Theodore were unique and, today, go for thousands of dollars – but they didn’t come without problems.

Theodore’s career started on Wall Street in 1963, but he soon found that wasn’t the life for him. So, he got an architectural degree, moved his family to Italy while he pursued his degree and later his doctorate, and, after setting up a design firm, worked with several local designers and firms in Milan. During this time, he started working on several lamp designs.

A technical wonder at the time, his lamp features lamp rods that draw current from the cylindrical metal plate at the bottom. This illuminates the tiny bulbs in the lamp rods, which can be taken out and rearranged to fit the user’s wants.

While the lamp was unique for the time, Waddell struck a deal with Knoll International, and they decided to carry his line, which ended up in several big chain stores in the United States.

The lamps ran into a lot of problems in the retail market, mostly from shipping. The lights were breaking while shipping, and they didn’t hold up to the wear and tear from consumers.

But, his lamps were getting attention in the art world, where he exhibited at the Louvre and the Museum of Modern Art in New York.

While they didn’t work out then, Brewster vowed to make his dad’s lamps popular when the time was right. Listen to learn more about the lamps, how Brewster brought them back to life and how Paragon Innovations played a part.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More