How Supplier Diversity Networks Offer Innovation

 

Here on the Fourth Revolution by Bartell, we talk about the disruptive technologies and trends that are changing the way we live and work. But today’s topic is a bit more retrospective, as host Shelby Skrhak discusses the importance of corporate diversity initiatives with Madi Dixon, Women Business Enterprises Business Development Ambassador for Bartell parent company, Heico.

“Diversity shouldn’t really be a conversation, but something that’s accepted throughout a company’s core values (and is) equally as important as costs and quality,” Dixon said.

A corporate supplier diversity program prioritizes using minority-owned, women-owned, veteran-owned, LGBT-owned, service-disabled or veteran-owned businesses as suppliers. Heico has long been certified as a women-owned, operated and controlled business, or WBE.

Though supplier diversity been used as a vein of conscious capitalism in the past, almost as a gesture of goodwill, today’s diversity network programs are not only competitive in cost and quality, but offer businesses an advantage.

“Businesses want innovation and partnership,” Dixon said. “When we talk with businesses, they want to know how we can partner with them (and) how can we provide long-term solutions with something they may have never thought of before.”

To that end, Dixon offers this advice for businesses dipping their toes into supplier diversity programs: “Success in the supplier diversity network is through relationship building. Certification allows us to establish those relationships with supplier teams and, in turn, we create and grow the business.”

For the latest news, videos, and podcasts in the Engineering & Construction Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More