From Onsite Construction to Offsite Modular Solutions

 

Cross-Sections brings to you bite-size conversations with host Anthony Gude as he chats with colleagues and leaders in the construction and industrial ecosystem. Gude spoke with Brandon Searle, The Innovation Director of the Offsite Construction Research Center at the University of New Brunswick, which studies the “Current trends in the construction industry reflect the need to adopt technological advances and initiate a transformational shift from conventional on-site construction to a Design for Manufacture and Assembly (DfMA) approach.”

This episode touches on private/public partnerships, private/academic partnerships, funding research, and some other exciting things Searle has on his plate. First, they touch on a topic Gude is passionate about: offsite and industrialized construction. To Searle, offsite and industrialized construction have similarities, while modular pre-fab is somewhat different.

“If you go to certain countries, they’re going to refer to everything as modular”, Searle said. He noted the differences in the lingo of what England and Australia refer to as modular or offsite construction.

They dug into the difference between micro and macro level projects. At the research center, Searle and his team try to scan and improve the whole industry. Micro is specific to an organization’s need, which is most likely applicable to its competitors. He elaborated on how to partner with research centers and how it works at the University of New Brunswick. “Macro would be something we would partner with the modular building project on,” Searle said.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

 

Follow us on social media for the latest updates in B2B!

Image

Latest

insurance denials
From Peer-to-Peers to Paper Wars: Inside the Daily Grind of Fighting Insurance Denials
December 3, 2025

Insurance denials have quietly become one of the most powerful forces shaping American healthcare, not through better outcomes but through a steady tightening of what insurers are willing to cover and when they’ll say so. The real scandal isn’t just that claims get rejected—it’s that the system rewards obstruction, pressuring hospitals to spend…

Read More
healthcare
Navigating the Power Differential: A Physician’s Perspective
December 2, 2025

Healthcare in the U.S. often feels less like a covenant and more like a negotiation conducted on a tilted table, where insurers hold the rulebook and patients hold the receipt for their pain. The “two-midnight rule” and similar fixes were meant to tame arbitrary denials, yet the system keeps sprouting fresh loopholes because…

Read More
care
Navigating the Denial Pipeline: How Medicare Advantage Plans Reshape Access to Care
December 2, 2025

Medicare Advantage was sold as a smarter, more efficient way to care for seniors, but too often the efficiency seems to land on the wrong side of the patient–provider relationship. When plans deny or delay needed services through opaque rules and weak oversight, beneficiaries feel it first—in missed therapies, postponed procedures, and a…

Read More
patient
Rebecca Interview: When Peer-to-Peer Reviews Stop Being About the Patient
December 2, 2025

Behind the sterile labels of “inpatient” versus “observation” care is a messy reality: clinicians and insurers often enter peer-to-peer reviews without a shared rulebook, turning what should be a clinical dialogue into a box-checking exercise. The speaker’s frustration points to a broader problem in U.S. healthcare utilization management—decisions about coverage can feel pre-decided,…

Read More