Linear Electromechanical Actuators and Effective Preplanning

Many different linear actuators that people in industrial automation are familiar with provide straight-line motion. Rollon’s Bob Ward, Regional Manager, and Christopher Hirsch, Actuator Project Manager, spoke about the linear electromechanical actuator gaining popularity.

“We’re definitely in a growth-spurt market right now,” Ward said. “We see an increased focus by our customers for factory automation, robotics, and artificial intelligence applications where you’re advancing the work inside a lot of factories into robotic cells or automation cells.” Thus, the need for electromechanical linear actuators to drive these devices is increasing.

Precision is one of the primary benefits of using an electromechanical linear actuator rather than a pneumatic actuator, which makes it harder to achieve exact positioning, according to Hirsch. “You have much more repeatable and accurate precision using an electric actuator.”

Ward added that these actuators are typically power-dense compared to other types of actuators, meaning they can handle the movement of heavy payloads. “The only one that would be more power dense would be a hydraulic cylinder.”

When considering the proper electromechanical actuator for the job, it is crucial to determine certain factors, such as how much weight the actuator needs to carry and how fast it needs to go. Determining these needs late into a project could induce project headaches, so Ward and Hirsch recommend consulting with an actuator project expert ahead of time.

“You’re never going to get a 100% of the information first time,” Ward said. “And, even if you do, it’s not going to be 100%  correct. It’s an iterative process, but the key is to capture the important information and guide the customer to the optimal product for them.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

filmmaking
Lights, Camera, Authenticity: Why Trusting Your Voice Is the Most Radical Move in Filmmaking Today
February 3, 2026

The entertainment industry is at a crossroads, where questions of access, authorship, and technological disruption are reshaping who gets to tell stories—and how those stories get made. From the rise of AI-assisted tools to ongoing conversations about representation and gatekeeping, filmmaking today is as much about identity and equity as it is about craft….

Read More
AI in energy
May the Agentforce Be With You: AI in Energy Services
February 3, 2026

Generative AI has moved past being a shiny demo and into the messy reality of enterprise operations—where data lives in different systems, customers expect instant answers, and security teams (rightfully) say “prove it.” In energy services specifically, even small efficiency gains matter: many retail energy providers operate on thin margins, and operational blind spots—billing…

Read More
Energy billing
Nightmare on Revenue Street: Energy Billing Edition
February 3, 2026

Energy billing is one of those things most people only think about when something goes wrong—an unusually high charge, a missing bill, a surprise shutoff notice, or a rate plan that suddenly doesn’t make sense. With smart meters, more complex pricing options, and different rules in regulated vs. deregulated markets, even a small breakdown…

Read More
career coaching
Work-Based Learning & Career Coaching with Strada Education: Closing the Gap Between Education and Opportunity
February 2, 2026

As higher education faces mounting pressure to demonstrate clear career outcomes, institutions are rethinking how learning connects to work and the role of career coaching in that process. Employers continue to report skills gaps, students are questioning the return on investment of a degree, and states are demanding stronger alignment between postsecondary education and…

Read More