Automation in the Paint Shop: Robots with a Human Touch

Derek DeGeest, President, DeGeest Steel Works, and Lesta USA, went on a search for ways to automate business processes, utilize software and technology, and help his employees accomplish more. What came next is an answer many general industry manufacturers are looking for too.

As DeGeest Steel Works’ automation processes grew, a bottleneck formed at the final stage of production: the paint shop.

“We were looking for ways to add automation to our paint process,” DeGeest said.

The variety and number of parts moving through the paint line proved a difficult challenge to automate.

How did DeGeest solve this problem? Enter Emanuele Mazza, Co-Founder, Lesta Srl, in Italy. Mazza’s company manufactures robots that learn from the actions of human painters and quickly and simply duplicate the process without the need for complicated programming.. DeGeest watched online videos of Lesta’s robots but could not believe what he saw. Before long, and after a phone call to Mazza, DeGeest was off to Italy to see these self-learning robots for himself.

It didn’t take long for DeGeest to realize Lesta had the solution he needed, and he purchased two robots on that trip. These robots enhance the skills of the trained painters, who now can do more, and add customization to their workflow.

DeGeest Steel Works began to design their paint systems around these new self-learning robots and came to the quick realization that a partnership with Lesta made perfect sense. Mazza agreed, and LestaUSA formed. The collaboration and robots made their North American debut at FABTECH in November 2019.

Mazza said the focus of the creation of these robots was to make life easier in the workplace and add flexibility for the people who work in the production areas.

“Together, working in partnership with DeGeest Steel Works, and now as LestaUSA, we are developing new products and solutions to solve many different problems manufacturers face with automation,” he said.

In an article appearing in International Paint & Coating Magazine, the benefits of the partnership and DeGeest Steel Works’ capabilities were explored even further.

The company recently opened a robotic liquid paint system in North America touted as one of the largest and most flexible in general industry.

DeGeest also took the opportunity to further highlight how Lesta’s solutions have eased the bottlenecks DeGeest Steel Works used to struggle with.

“The most interesting aspect of Lesta’s self-learning robots is their ease of programming,” he said. “DeGeest Steel Works coats complex steel weldments, (and) creating a painting program off-line means investing a lot of time and resources. However, the use of these robots does not require any advanced programming skills. Upon completion of the installation, a manufacturer of any size can literally be making their own programs and finishing robotically on day one.”

For the latest news, videos, and podcasts in the Engineering & Construction Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Coupa Inspire 2025
A Global Conversation: Coupa Inspire 2025 Brings Innovation to Your Doorstep
September 12, 2025

Coupa Inspire 2025 is taking its flagship experience on the road with the Inspire World Tour, bringing the spirit of its celebrated event to five cities across four continents. By condensing the energy of its global gathering into free, one-day sessions, Coupa is expanding access to knowledge, innovation, and community-building opportunities for finance, procurement, and…

Read More
Royal Dublin
Mastering the Game: Akshay Bhatia and Coupa Inspire at the Royal Dublin
September 12, 2025

At the Royal Dublin, Coupa brought together community and competition with PGA pro and brand ambassador Akshay Bhatia, who shared lessons from the course that extend far beyond golf. His message, “Master your swing. Master your spend,” underscored the power of precision, discipline, and strategy in both sport and business. The event was not just…

Read More
Coupa Customer Appreciation Day with Akshay Bhatia at The Royal Dublin
September 11, 2025

Coupa’s Customer Appreciation Day at The Royal Dublin on July, 2025, brought together PGA Tour talent Akshay Bhatia and the community for a celebration of both sport and connection. Beyond the excitement of world-class golf, Bhatia shared practical “tour-level tips” in a relaxed clinic format, offering guidance on everything from escaping rough lies to mastering…

Read More
The Royal Dublin
Coupa Spotlight: Akshay Bhatia Tees Up Teaching at The Royal Dublin
September 11, 2025

American golfer Akshay Bhatia’s teaching session at The Royal Dublin this July marks more than a summer stop—it’s a sign of how golf’s rising stars are shaping the global game. For Coupa, the event highlights the intersection of tradition and modern growth, bringing fresh attention to one of Ireland’s most historic courses. Bhatia’s presence underscores…

Read More