Orange Intelligenz: Robotics in The Entertainment and Theme Park Industries

 

In a departure of sorts for Orange Intelligenz, the spotlight on robotics shifted from manufacturing processes to the world of entertainment. From the motion picture industry to themed attractions, KUKA Robotics now stars in a new role, helping these markets make fantasy a reality and bringing joy to the masses.

Mike Beaupre, Sales Director for Entertainment at KUKA Robotics, and ED Volcic, Engineering Manager at KUKA Robotics, spoke about this lighter robotics side.

Pulling the curtain back to find out how the entertainment path came about, Beaupre said he first heard of KUKA working on robotics projects for theme park attractions as early as 2000. In 2006, Beaupre took over responsibility for the company’s entertainment business in the U.S. and, eventually, in overseas markets.

Volcic, also a 20-plus-year veteran of KUKA Robotics, got involved in the business’s entertainment side in 2005.

“My first foray into it was putting together a simulation system to simulate the motion our customer at that time wanted to review to see how smooth robot motion could be and the types of motions a robot could achieve,” Volcic said.

“When we originally started, our focus was on just a single robot, two passengers on the end of the robot, and how to do that safely,” Beaupre said. Initially, the market was for small-use entertainment applications. “We really didn’t expect it would take off the way it did and look at larger theme-park rides for the big players.”

Now, there are multiple robots on multiple vehicles moving around scenery with projection screens.

And these robotic technologies expand beyond motion simulated rides. Motion picture cameras also employ KUKA’s robotics to make the once impossible possible. Films like Gravity, with its award-winning effects, utilized unique cameras operated by KUKA solutions.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

symmetry CONNECT
Introducing Symmetry Connect: Automating Physical Identity and Access Management
April 2, 2025

In today’s fast-paced, security-conscious environment, managing who has access to what—and when—is more critical than ever. That’s where Symmetry CONNECT Identity Management by AMAG comes in, offering a powerful, streamlined solution for physical identity and access management (PIAM). With growing compliance demands and increasingly complex workforces, organizations need tools that can automate onboarding, simplify credentialing,…

Read More
data center construction
Data Center Construction Demands Are Surging But Power, Permitting, and Planning Are Holding It Back
April 1, 2025

Explosive demand for artificial intelligence, cloud services, and low-latency connectivity is reshaping the landscape for data center construction in the U.S. With hyperscalers and enterprises alike racing to deploy infrastructure closer to end users, new builds are increasingly challenged by the need for high-capacity power, complex permitting, and skilled labor. According to CBRE, U.S….

Read More
intelligent audio systems
Redefining Security: The Critical Role of Voice in Intelligent Audio Systems
April 1, 2025

In the world of security technology, vision has long taken precedence—cameras, analytics, and access control have dominated the conversation. But what if we’ve been underestimating our oldest, most human sense of communication: voice? The rise of intelligent audio in security systems marks a turning point in how we protect spaces and people, shifting from passive…

Read More
How PSA is Empowering Integrators to Navigate AI, Mobile Credentials, and Modern Business Challenges?
April 1, 2025

As the security integration industry contends with rapid technological advancement and increasing business complexity, many integrators are looking for the tools, training, and guidance to keep pace. At the center of this evolution is AI—transforming not just the products integrators deploy but also the way they operate their businesses. Meanwhile, the shift to mobile credentials…

Read More