Episodes – IC System
In the most recent episode of the “Closing the Books” by IC System, host Eric Johannes, Director of Marketing at IC System, speaks with Karen Jonas, Senior VP of Field Sales at IC System, and Frank Ellenberger, Director of Strategic Initiatives at DebtNext Software. IC System recently became the first vendor certified for DebtNext…
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Business Services
Ethical Debt Collection: A Conversation with Al Oberdick of IC System
In the latest episode of Closing the Books by IC System, host Gabrielle Bejarano chats with Al Oberdick, a seasoned district sales manager with IC System. With a background in social work, Al joined IC System to champion ethical sales, finding the company’s core values in sync with his. Bejarano and Oberdick discuss the…
Articles
Closing the Books: Changes to Credit Reporting in Healthcare
The most expensive car ride someone may take in their life is an ambulance ride, which racks up to a whopping average of 1,200 dollars. Most individuals probably cannot or will not pay that bill outright, meaning it will serve as a form of debt to them. So, how is credit debt any different…
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Marketing AI Adoption in B2B Enterprises
Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of…
The Framework Series Advantage: Actionable Frameworks Drive Business Success
Businesses often invest heavily in training programs and methodologies, only to see them underutilized or abandoned due to complexity. This challenge underscores the importance of adopting streamlined, actionable frameworks that drive real results. Research shows that many small businesses struggle due to ineffective strategies and a lack of practical implementation tools. How can organizations…
AI Sales and Marketing Tools Are Changing the Game But Are They Helping?
Over the past decade, marketing has become increasingly data-driven, with AI sales and marketing tools promising deeper insights and improved decision-making. Businesses have invested heavily in AI and automation, believing that more data equates to better performance. However, this shift has also created unintended challenges. According to a study by Gartner, only 54% of…
The Smart Way to Invest in Content Marketing: From Digital Clutter to Strategic Impact
The digital marketing landscape is more fragmented than ever, with brands scrambling to maintain visibility across many platforms. Traditional approaches to content distribution often resemble a game of darts, blindly throwing messages across every channel, hoping something sticks. With businesses facing tighter budgets and increasing pressure to achieve measurable results, marketers must refine their…
