What vertical markets are expected to see the most growth in pro-AV heading into InfoComm 2024?

Healthcare, education, and corporate hybrid work environments are among the verticals generating the most momentum. Demand for integrated AV solutions in these sectors is being driven by evolving communication needs and increased technology budgets. Live events and houses of worship are also cited as areas of expanding opportunity.

What is InfoComm 2024 and why does it matter to the pro-AV industry?

InfoComm is the largest annual trade show focused on professional audiovisual technology, organized by AVIXA. It serves as a primary venue for manufacturers, integrators, and end users to see new product launches and discuss industry direction. The 2024 edition is expected to spotlight advancements in AV-over-IP, collaboration tools, and immersive experiences.

What technology trends are shaping the professional AV market in 2024?

Key trends include the convergence of AV and IT infrastructure, the rise of hybrid work driving demand for seamless conferencing solutions, and growing interest in sustainable AV practices. Artificial intelligence integration into AV systems for automation and analytics is also gaining attention among integrators and end users.

Experts Talk: What to Expect From Emerging...

Experts Talk: What to Expect From Emerging Vertical Markets and InfoComm 2024

Industry leaders in professional audiovisual discuss the emerging vertical markets and key innovations expected to headline InfoComm 2024, the largest annual pro-AV trade show. Contributors highlight trends shaping sectors such as corporate, education, healthcare, and live events. The conversation offers a forward-looking view of where AV technology investment and integration are heading.

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By Experts Talk · June 7, 2024, 1:45 PM UTC

Key takeaways

Emerging vertical markets — including healthcare, education, and corporate environments — are driving new demand for AV integration solutions.

InfoComm 2024 is positioned as a key showcase for the latest innovations in pro-AV technology and unified communications.

Industry experts point to convergence of AV and IT, sustainability, and hybrid work as defining trends for the year ahead.

Welcome back to Experts Talk. I'm your host for today, Ben Thomas. In addition to hosting shows like Pro AV Today, I also lead MarketScale's integrated technology vertical. Today's episode is a bit different as I've taken the reins to discuss one of my favorite events, InfoComm, which is happening next week.

For those unfamiliar, InfoComm is the largest Pro AV show in North America, encompassing a broad spectrum of technologies and industries, from LED walls and broadcast equipment to conference room technologies and security systems. This show is a cornerstone for many in the AV community, including myself, and offers a unique opportunity to see the latest advancements in our field.

InfoComm is the largest Pro AV show in North America, encompassing a broad spectrum of technologies and industries, from LED walls and broadcast equipment to conference room technologies and security systems.

What to Expect at InfoComm:

Diverse Exhibits: InfoComm features a wide range of exhibits covering LED walls, conference room technologies, speakers, microphones, and more. Industries represented include safety and security, command and control centers, and many others.
Networking and Education: This event is an excellent place for attendees to network with manufacturers, channel influencers, and other professionals. There are also opportunities for education and certification.
Emerging Markets: Some of the key markets to watch include security, education, healthcare, and hospitality. Each of these areas is seeing significant advancements in AV technology, from real-time surgeries in healthcare to innovative access control systems in hospitality.

Tips for First-Time Attendees:

Plan Ahead: Make a rough schedule of the events and sessions you want to attend. This helps avoid feeling overwhelmed and ensures you get the most out of the show.
Stay Hydrated and Comfortable: Bring water and wear comfortable shoes. The show floor is extensive, and you'll be on your feet a lot.
Utilize the Monorail: The Vegas monorail is a convenient way to get to the show, especially if you're staying on the North side of the strip.
Capture Your Experience: Take photos and videos to share on social media. This helps evangelize the AV industry and provides valuable feedback to the InfoComm community.
Maintain Professionalism: Treat everyone with respect and avoid actions that could harm your reputation. The AV community is diverse and values respectful interactions.

Looking Ahead:

This year's InfoComm promises to be one of the most exciting yet. I'll be on-site hosting live coverage, engaging in conversations about emerging trends, and discussing how AI is influencing our industry. If you're attending, I'd love to meet you—feel free to reach out or come shake my hand at the show.

InfoComm is not just a trade show; it's a vibrant community of professionals dedicated to advancing the AV industry.

Remember, InfoComm is not just a trade show; it's a vibrant community of professionals dedicated to advancing the AV industry. Whether it's your first time or your fifteenth, there's always something new to learn and experience.

Thanks for tuning in, and I look forward to seeing you at InfoComm next week.