Skip to content
MarketScale
‹ Back to Industries

Energy

Using VIM to Cut Back Energy Usage

“Collaborating with one another through the VIM, we should be able to cut back energy usage by a third, the water usage by a third, and still cut costs.” Arol Wolford is a pioneer in the Architectural industry with 30+ years of experience. In this AEC Now podcast, he shares his deep insights about…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share
Using VIM to Cut Back Energy Usage

“Collaborating with one another through the VIM, we should be able to cut back energy usage by a third, the water usage by a third, and still cut costs.”

Arol Wolford is a pioneer in the Architectural industry with 30+ years of experience. In this AEC Now podcast, he shares his deep insights about technological breakthroughs in the AEC world and the significance of VIM innovation.

“There are exciting things happening, and we believe VIM AEC is a real breakthrough in adds to this movement ahead,” Arol says.

“We take the building information model and change it to a virtual information model,” he continues. “We use the Unity gaming engine to put it on a VR setup. You just put the googles on and you’re in a sense immersed in the building. You can go through the building on your computer.”

Unity is the largest gaming engine in the world, with about a 70% market share. This same engine is so powerful and sophisticated that it is being used for surgery. These gaming engines are very, very powerful, and Unity is the leader in that area. The team at VIM AEC has been working with Unity for the last four years. Along the way, they sold the Unity software to Gensler, the largest architecture firms in the world. It is a victory to move larger companies into using the gaming within their construction activity because it allows designers and contractors to virtually fly through their creations because they are built, doing the “what if?” scenarios to balance function with aesthetics, costs, and environmental impact.

As a result of refinements done ahead of actual construction, says Arol, the industry could effectively cut energy usage, CO2 output, and even water—38% of the world’s water is used in buildings.

“Working together with Revit, and collaborating with one another through the VIM,” says Arol, “we should be able to cut back energy usage by a third, the water usage by a third, and still cut costs.”

Arol acknowledges the AEC industry is taking a long time to implement the new technology because it’s a complex process. Construction is like playing three-dimensional chess. To some extent, with aeronautics and automobiles, you still build the same model and build it 50,000 times. This isn’t the case with construction; each building is unique.

“McKinsey came out with a report that said in the last 40 years, most industries have increased their productivity by at least 1500%. Construction? Less than 10%. So, we definitely have a problem,” Arol concludes. “We definitely need to change systems. I think it’s happening now. The tools I’ve mentioned are going to break through.”

For more industry-leading insights, follow us on Twitter @AECNewsNOW and read our publication at marketscale.com!

New to MarketScale?

MarketScale is the platform Energy companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

Microsoft, Google, Amazon, and Meta Are Now Energy Companies. The Rest of the Enterprise World Needs to Catch Up.

Microsoft, Google, Amazon, and Meta Are Now Energy Companies. The Rest of the Enterprise World Needs to Catch Up.

Amazon, Meta, Google, and Microsoft are pioneering the transition from merely purchasing clean energy to actively building energy infrastructure. By 2025, these companies will be responsible for 49% of global clean power purchase agreement volumes. This shift necessitates a paradigm change for other enterprises sharing the grid with them.

  • 01Tech giants are significantly investing in energy infrastructure.
  • 02By 2025, they will own nearly half of global clean power purchase agreements.
  • 03Other enterprises must adapt to coexist with these energy initiatives.

Jun 29, 2026

Clean energy investment surges as security concerns and data centre demand reshape the global power market

Clean energy investment surges as security concerns and data centre demand reshape the global power market

The global power market is experiencing a surge in clean energy investment driven by security concerns, insurance considerations, and growing demand from data centers. This trend is advancing the transition to clean energy beyond traditional climate policies. Key drivers include geopolitical influences and increased interest from hyperscalers.

  • 01Clean energy investment is increasing due to security concerns and data center demand.
  • 02Geopolitical factors and insurance are playing significant roles in advancing clean energy.
  • 03The transition to clean energy is occurring beyond traditional climate policy frameworks.

Jun 28, 2026

Europe's power grid buckles under record heat: outages, nuclear cuts, and soaring prices

Europe's power grid buckles under record heat: outages, nuclear cuts, and soaring prices

Europe faces significant strain on its power grid due to an intense heatwave, leading to nuclear power reductions in France, grid alerts in the UK, and significant outages in Germany. These events are causing electricity prices to soar across the continent. The challenges highlight the vulnerabilities of Europe's energy infrastructure under extreme weather conditions.

  • 01Europe's power grid is under strain from a record heatwave.
  • 02France is reducing nuclear power output due to the heat.
  • 03Germany experiences a major power outage, and the UK issues grid alerts.

Jun 28, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub