Creating a (Jamba) Juicy Future
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.
Whether a business model is successful or not, sometimes revamping just makes sense. For instance, Netflix moved from just distributing content digitally to become a leading producer of award-winning original content, exponentially multiplying its profits while increasing its stock CAGR. With that in mind, a purpose-driven business model transformation, or even a name change, can propel a company to new heights, offering consumers more to choose from and easier ways to obtain its products.
Beginning in 1990 as just a little juice shop that based its business model around the idea that eating better should be easy, for almost 30 years, Jamba Juice led the way in creating and defining the smoothie and juice category as we know it. But last year, the company dropped “Juice” from the brand’s name while adding the tagline ‘Smoothies, Juices and Bowls’, reflecting a wider array of offerings and more balanced ingredients. As Jamba, the company also launched new store designs, improved its digital platforms, upgraded their in-store experience, and more recently, introduced food trucks into its business model.
On today’s episode of The Main Course, host Barbara Castiglia sits down with Jamba President Geoff Henry—a veteran of the food & beverage sector with stints that include leadership roles for some of the world’s most recognized brands (Coca-Cola, Dunkin’ Donuts, etc)—to discuss the reasons and details behind the brand’s extraordinary evolution, the importance of consumer engagement via social media platforms, what gives them a leg up on the competition, how they’ve fared during the pandemic, and the partnerships and plans (food trucks!) for the future that will help to keep pushing Jamba forward.
“On the food truck side, obviously that’s a fun space—lots of brands looking at food trucks. For us, we see it as one more access point. We’re trying to make sure that we can serve the guests wherever they are, whenever they’re looking for a Jamba.” Henry continued, “To help increase the brand awareness and touchpoints in many of our markets, we’re working with existing franchisees to add food trucks to their portfolio of stores. And then also, in certain geographic locations, starting with a store and a food truck so that they can have more penetration for the brand and build awareness in that market makes a ton of sense.”
Listen to Previous Episodes of The Main Course Right Here!
Latest
Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses. By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]