Best Served Hot: What Consumers Want in QSR

The Quick Serve Restaurant, or QSR, is quick and convenient: a great place to satisfy your appetite for food. But research shows that consumers are hungry for more, and by and large, QSRs are not feeding those needs. Why are customers unfulfilled even after a great meal? The most highly rated quick serve restaurants, according to information complied by PYMTS.com, are excelling in four areas of innovation.

  • In-store events: 97% of the top-rated restaurants offer participation in regular events sponsored by the company. It’s no surprise that consumer engagement is key in today’s culture.
  • In-store inventory: 83% of these high-ranking locations offer updates on inventory to its visitors. Information is key to QSR diners.
  • Accepts QR codes: Only 18% of all QSRs in the Restaurant Readiness Index accept QR code, but 43% of the favored locales offer this service.
  • Accepts contactless payment: 57% of the most innovative companies accept contactless payment, compared to 35% of their less innovative competitors.

The results show a clear preference for digital innovation in the industry, yet these areas are being ignored by most QSRs. In evidence of this trend, the Restaurant Readiness Index also revealed that the presence of time-saving in-store kiosks is an area of growing preference. It turns out that besides good food, the Q in QSR is a much-adored innovation in eating out for today’s consumer.

Follow us on social media for the latest updates in B2B!

Image

Latest

Cleaning
The Cleaning Mistake Slowing Down Room Changeovers
December 22, 2025

Cleanroom changeovers often drag on not because of operator error, but because outdated or inefficient cleaning materials force teams into repetitive work that quietly erodes productivity. As manufacturers tighten contamination controls and uptime expectations, investing in higher-efficiency cleaning tools—and updating SOPs to match—has become a practical way to reclaim hundreds of lost hours each…

Read More
Annex 1
Annex 1 Cleaning
December 22, 2025

Annex 1 didn’t merely refine regulatory language—it fundamentally reshaped expectations around how cleanrooms are cleaned, emphasizing contamination control strategies, residue-free performance, and repeatable processes that work right the first time. As manufacturers adjust, tools and materials like advanced ultrafiber technologies are becoming essential because they support consistent first-pass cleaning without shedding or compromising sterility….

Read More
tubing
A Simple Fix For Tubing Chaos
December 22, 2025

In regulated cleanroom environments, small oversights like tubing dragging on the floor or taped makeshift supports can quietly undermine both contamination control and operator safety. As facilities push for higher throughput and stricter compliance, purpose-built solutions such as elevated tubing management systems are becoming less of a convenience and more of an operational standard. By…

Read More
data
Crafted Journey How To: Turning AI Ambition into a Real Data Strategy with Arvind Mozumdar
December 19, 2025

As AI adoption accelerates across industries, leaders are under growing pressure to “do something” with data—often before they’re sure what meaningful action looks like. Research shows that while a majority of executives believe AI will transform their business, far fewer feel confident in their organization’s data readiness or governance to support it responsibly. This gap…

Read More