Skip to content
MarketScale
‹ Back to IndustriesFood & Beverage

From Building Steak Houses to Building the Supply Chain

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   The restaurant industry is one of the most resilient, as it’s always changing, evolving, and adapting. COVID, by far, has…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Promoted content from The Main Course on MarketScale.

Share

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.

The restaurant industry is one of the most resilient, as it’s always changing, evolving, and adapting. COVID, by far, has been the biggest disruption in decades. However, many in the industry are still thriving. Patricia Bible, CEO and Founder of KaTom Restaurant Supply, shared the company’s journey and response to COVID.

Bible comes from a background of strong women and hard work. From humble roots, she’s become a leader in the industry. She attributed it to drive and said, “We all have this internal ability to be more than we are. When we hit a crossroads, we can either freeze and stay or push through to the unknown. That’s when the payoffs happen, she shared.

The creation of KaTom came from her and her husband’s vision of seeing the need for such a business. “We were building and running steakhouses. Franchise owners would come to my husband needing supplies. He started cultivating these relationships, and he said we can make a business out of this,” Bible said.

The start of KaTom was in their garage, and things began to take off. Sadly, Bible’s husband passed unexpectedly in 2001, but she persevered. “I had 18 single head of household women working for us. I didn’t want to keep going, but a big part of why I did was them. And about 30 days after his passing, we launched katom.com,” she noted.

The company grew to $250M in sales revenue through innovation and being customer-focused. That foundation helped them survive and thrive in the pandemic. “In late March, I asked my leadership team to come back with ideas in the next 24 hours for the company to survive,” Bible recalled.

And they did. Soon, there were bringing together different sources to bottle and produce hand sanitizer. They began to offer PPE and disposals, and in June, the company had its best month ever.

“Adaption has been key for us. The world is changing, and we need to meet our customers where they are. We have a strong eCommerce arm and have shifted to Zoom calls for sales. We’re continuing to serve our customers and roll out more products they need,” Bible noted.

A New Episode is Served Up Every Tuesday!

The Main Course

Part of this channel

The Main Course

Where restaurant and food industry insiders talk real business.

Visit the channel

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Food & Beverage expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Food & Beverage expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Food & Beverage Insights

The Largest U.S. Cyclospora Outbreak on Record Just Hit Nine States. It Is a Live Test of Food Traceability.

The Largest U.S. Cyclospora Outbreak on Record Just Hit Nine States. It Is a Live Test of Food Traceability.

The U.S. is currently experiencing its largest known cyclosporiasis outbreak, with 1,947 confirmed cases across nine states. The outbreak is a significant challenge for food traceability efforts, especially as FSMA 204 enforcement has been delayed. Food safety and procurement teams need to focus on effective lot-level traceability during this period.

  • 011,947 confirmed cases of cyclosporiasis have been reported across nine U.S. states.
  • 02The outbreak challenges food traceability systems, particularly as FSMA 204 enforcement is deferred.
  • 03Food safety and procurement teams should prioritize lot-level traceability.

Jul 25, 2026

What Type of Businesses Benefit the Most from a Frozen Beverage Program?

What Type of Businesses Benefit the Most from a Frozen Beverage Program?

Frozen beverage programs can enhance businesses by attracting a wide variety of customers. Locations with high foot traffic, such as convenience stores and amusement parks, reap the most benefits. Customized flavors and innovative marketing strategies can further maximize revenue from these programs.

  • 01Businesses with high foot traffic benefit the most from a frozen beverage program.
  • 02Offering customized flavors can attract more customers to your frozen beverage offerings.
  • 03Convenience stores and amusement parks often see increased revenue from frozen beverage programs.

Jul 17, 2026

Why shrink sleeves and premium packaging win shelf battles for brands

Why shrink sleeves and premium packaging win shelf battles for brands

Resource Label Group discusses the benefits of shrink sleeves and premium packaging for brands aiming to enhance shelf presence. These packaging solutions help brands stand out by offering customization and visual appeal. Their effectiveness in brand differentiation and consumer engagement is emphasized.

  • 01Shrink sleeves and premium packaging enhance brand visibility on shelves.
  • 02Customization options make brands stand out.
  • 03Packaging plays a crucial role in consumer engagement.

Jul 13, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512