Can Wine Sales Take the Heat?

September 25, 2020

In this bonus clip from Run the Pass, V is for Vino host Vince Anter tackles some hot topics in the wine industry, particularly in the wake of both the COVID-19 pandemic and recent wildfires along the West Coast of the United States.

V is for Vino, billed as the No. 1-rated wine show on Amazon Prime, features episodes that each serve as “an in-depth feature of a region, city, winery, and local restaurant,” helping “educate and entertain viewers in a medium that is comfortable to them and modern.”

Regarding the recent wildfires, Anter said producers will certainly deal with the loss of crop or with “smoke taint,” which could potentially impact the flavor of the wine. There’s really no way of knowing until the wine has been made, and producers will often decide to either pick earlier, which can change the wine’s character, or to not put out a vintage without complete confidence in an effort to maintain their reputation.

On a wider scale, the COVID-19 pandemic has forced wineries to contend with eCommerce and to either catch up and enter the online space for the first time or redouble efforts.
“The whole process – advertising, then conversion from start to finish on a website – is something that the wine industry has not really focused on, largely because they didn’t have to,” Anter said.

Now, with many traditional channels eliminated, at least for the time being, wineries are being forced to explore more modern digital channels in addition to direct-to-consumer efforts focused on consumers that actually make it to the tasting room.

The Next Episode Airs October 6th!

Want to stay up to date on what is happening in Food and Beverage and Run the Pass? Subscribe here.

Recent Episodes

Industrial Process
View episode

We focus on the importance of regulating humidity and temperatures in the food industry to protect perishable products from farm to table. Excess moisture and heat can lead to health and safety concerns by promoting the growth of microbes and contaminants, making food unsafe to consume. Polygon is highlighted as a global provider with the […]

food
View episode

We focus on the challenges faced by food manufacturers in meeting the growing demand for processed food while maintaining quality and safety. The video highlights the need for reengineering facilities and investing in machinery to increase productivity. However, it also emphasizes the strain placed on existing infrastructure, particularly HVAC and ventilation systems, leading to issues […]

industrial food plant
View episode

Nick Kline addresses the questions and concerns regarding the placement of carbon dioxide and moisture in industrial food plants. He explains that the answer lies in the force of gravity. Air, composed mainly of nitrogen, oxygen, carbon dioxide, and trace gases, also contains moisture as part of the trace gases, despite their relatively low percentage […]