Creating Production Standards in the CBD Industry

 

You may have noticed the surge of CBD products on shelves near you. Whether it’s at your local pharmacy, drug store, or even coffee shop, CBD is popping up everywhere in lotions, lattes, gummies, and oils. But how healthy is it, and what sort of quality and production standards are being set?

Here to answer our burning questions about this burgeoning industry on today’s Food & Beverage podcast is Kate Kinnison, vice president of sales and owner of RAD Extracts, a Colorado based B2B CBD supplier.

CBD (short for cannabidiol), is most commonly derived from the hemp plant. Hemp has gotten a bad rap because of its cousin, the marijuana plant, known to contain the psychoactive compound THC. But marijuana and hemp share another compound—CBD, which is completely legal and has shown positive health benefits in initial studies.

Kinnison explained how there’s more to CBD than just the compound itself. RAD Extracts looks at the hemp plant’s benefits holistically, utilizing all of hemp’s cannabinoids to create a product with the utmost benefit.

It comes down to, “All of those compounds in that plant working together in a synergistic feature, to really have the maximum benefits for individuals who are using it,” Kinnison said.

CBD is still rather unregulated, with no guarantee of the quality, purity, or efficacy of what’s hitting shelves. RAD Extracts aims to be ahead of the game, exercising the highest quality practices in their production to produce full-spectrum CBD, not a less-potent distillate.

“By creating a premium full spectrum product we really feel like we’re doing the plant justice,” Kinnison said.

So who could benefit from CBD?

“The amount of different applications it has is amazing,” Kinnison said, with some patients reporting it helping with conditions as varied as acute pain, chronic pain, epilepsy, anxiety, Alzheimers, and even acne.

The future of CBD is still unsure, but Kinnison projected that hemp’s popularity will increase as studies continue to come out touting the benefits of CBD.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @FoodMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce | Lauren Herckis | EP 18
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce
November 20, 2025

The Care Anywhere podcast is taking listeners behind the scenes of global health workforce research with a brand-new series: From the Bench. In this kickoff episode, host Lea Sims talks with Dr. Lauren Herckis of TruMerit about how research can move from data to real-world impact — revealing how evidence, collaboration, and curiosity are driving…

Read More
purpose
Elevate Your Career Journey by Choosing Purpose, Practicing Intentionality, and Building a Culture of Belonging
November 19, 2025

Purpose doesn’t just shape what we do—it shapes how we grow. When we choose to move through our careers with intention, we start noticing the moments that build trust, the conversations that deepen understanding, and the relationships that elevate our impact. This episode of Professional Quotient digs into what it really means to show up…

Read More
Christie Linebarger
Christie Linebarger’s Journey to Leadership: Grit, Growth & Leading with Heart
November 19, 2025

Leadership conversations are shifting as companies navigate rapid change, tighter labor markets, and evolving employee expectations. Teams want leaders who show up with humility, clarity, and a genuine investment in people—traits that can’t be faked and can’t be automated. And with studies consistently linking team engagement to the quality of direct leadership, understanding how effective…

Read More
Detroit's workforce
Powering Up Detroit’s Workforce: How Per Scholas Is Connecting Local Talent to Tech and Energy Careers
November 18, 2025

Detroit is undergoing a once-in-a-generation transformation—one driven by innovation, community leadership, and an urgent demand for a new kind of workforce. As energy and tech sectors accelerate, organizations and employers are racing to prepare Detroit’s workforce for jobs that didn’t exist a decade ago. Workforce researchers note that tech-enabled roles across industries are growing…

Read More