How the Food Industry Can Cater to a Growing Focus on Health and Wellness

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Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.


On this episode of The Main Course, Host Barbara Castiglia talked with Ross Franklin, the Founder and CEO of Pure Green, an omnichannel business that is one of the fastest-growing, cold-pressed juice companies and juice bar franchises in the United States. They talked about Pure Green, making a franchise health brand scalable, and how the pandemic made people focus more on health.

While Pure Green offers franchises, they also have corporately owned locations. They have a wholesale division that works with over 40 professional sports teams and high-end hotels and thousands of accounts across the US. In addition to a direct-to-consumer division where they sell their cold-pressed juices online, Pure Green plans to open 400 Pure Green franchise locations in the coming years.

They weren’t always an omnichannel business, starting in 2014 as a brick-and-mortar store.

Their core products are hand-crafted and made-to-order superfood smoothies, acai bowls, and pitaya bowls, and cold-pressed juice and shots. The hydraulic cold press helps retain all the vitamins, minerals, and live enzymes from the fresh fruits and vegetables. There are up to five pounds of fresh fruits and vegetables in a 16-ounce bottle. They quickly found out that people loved their juices, and as their popularity grew, they expanded their business to meet the consumer’s demands.

“As our business started to grow and scale, and our cold-pressed juice and shots became really a trend, and we developed a very loyal customer base, we started the wholesale business in 2016,” Franklin said.

Right before the pandemic, they knew they needed to grow even more. They didn’t want to take any venture capital money, instead focusing on equity crowdfunding where their customers can pitch in capital to grow the business. In 2015, the Securities and Exchange Commission adopted a rule that allowed unaccredited investors to invest in companies via crowdfunding.

This allowed Pure Green to start their campaign via

Listen to hear more about how Pure Green Crowdfunded Campaign during a pandemic.

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