Skip to content
MarketScale
‹ Back to IndustriesFood & Beverage

Made In America: Kentucky Bourbon

Bourbon & Bluegrass If you’ve ever had a glass of American Whiskey, there’s a high chance it was distilled near Lexington, Kentucky. On this bonus episode of Made In America, we are going to discover what has made this drink so popular for generations, and how Kentucky puts its own stamp on it. Town Branch…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Promoted content from Made in America on MarketScale.

Share

Get featured

Want MarketScale to feature Food & Beverage?

Book a 15-minute demo and we'll map your Food & Beverage expertise to the content buyers are searching for.

Book a demo

Bourbon & Bluegrass

If you’ve ever had a glass of American Whiskey, there’s a high chance it was distilled near Lexington, Kentucky. On this bonus episode of Made In America, we are going to discover what has made this drink so popular for generations, and how Kentucky puts its own stamp on it.

Town Branch Distillery

Town Branch Distillery is located just blocks away from the heart of downtown Lexington, Kentucky and has already built a name for itself in its relatively short existence. In fact, this whiskey producer had the honor of being the first distillery built in Lexington proper in more than 100 years.

Town Branch is a part of Lexington Brewing and Distilling Co. The distributor was started by Dr. Pearse Lyons, who also founded global animal nutrition company Alltech. This group has used yeast and fermentation, key components in whiskey producing, to create an all-natural food additive to improve farm animal gut health. Unfortunately, they could not promise us that their bourbon would do the same.

It may sound strange that an animal feed company would be involved in the beverage industry, but Dr. Lyons’ original background is in fact in the brewery and distilling world. He worked at Harp Lager while in college and has a Masters of Science in Brewing Science from the British School of Malting and Brewing, which is now the School of Biochemistry.

After his studies, Lyons switched focus from brewing to how yeast can be used to improve animal feed and created the new company from his garage. But in his free time he never stopped helping brewers refine the quality of their yeast.

This continued passion led him to create the Lexington Brewing and Distilling Company as a division of Alltech in 1999.

Buffalo Trace

The Buffalo Trace Distillery in Frankfort, Kentucky holds the Guinness World Record for the oldest continuously-operated distillery in the United States, and its roots date back to the formative years of the United States.

The country’s first significant bourbon boom immediately followed the Civil War in the late 1860s and ’70s. The distillery was led by EH Taylor Jr., who took over the reins in 1869 and built three distilleries in succession.

The first two distilleries were believed to have been lost to time, but during routine renovation work in the 2010s, one was uncovered.

In recent years Buffalo Trace planned to renovate the Old Fire Copper Distillery, which had been abandoned, by lowering a floor to create more event space. However, during construction, the crew ran into brick. Not loose brick, but mortared walls. At first bewildered, they carefully continued and found stone walls. The team stopped the demolition and called in Kentucky archaeologist and distillery researcher, Nick Laracuente.

Laracuente oversaw the excavation on the project they now call Bourbon Pompeii.

Coming Up Next

Stay glued to MarketScale for every episode of Made in America and keep an eye out for bonus content from each stop!

Future Episodes:

Made in America

Part of this channel

Made in America

Stories from the companies building and making things in America.

Visit the channel

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Food & Beverage Insights

Get new expert content in your inbox.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Food & Beverage Insights

Rockstar Energy's Founder Builds a $300M Celsius Stake and Wants the CEO Job

Rockstar Energy's Founder Builds a $300M Celsius Stake and Wants the CEO Job

Russ Savage, founder of Rockstar Energy, has built a $300 million stake in Celsius Holdings and is publicly campaigning to replace CEO John Fieldly. Savage's push follows weak second-quarter results and centers on cutting management layers and preventing retail shelf-space losses in the energy-drink category.

  • 01Russ Savage controls 4.7% of Celsius Holdings (~$300M) and is advocating for CEO removal and his own appointment
  • 02Celsius second-quarter revenue missed expectations at $817.9M, with core brand sales down 12% and gross margin declining from 51.5% to 48.1%
  • 03Savage now contests a company controlling Rockstar (which he founded and sold to PepsiCo in 2020 for $3.85B), while PepsiCo holds 8.5% and distributor rights

Aug 7, 2026

What is a Frozen Carbonated Beverage

What is a Frozen Carbonated Beverage

Frozen carbonated beverages are a popular refreshing drink that combines carbonation with a slushy texture. These beverages are typically made by freezing sweetened flavored liquids like soda while adding carbon dioxide. They are commonly found in convenience stores and fast-food restaurants.

  • 01Frozen carbonated beverages combine carbonation with a slushy texture for a unique drink experience.
  • 02These beverages are made by freezing flavored drinks, typically sodas, while injecting carbon dioxide.
  • 03They are popular in convenience stores and fast-food restaurants.

Aug 6, 2026

Quick Service Restaurants

Quick Service Restaurants

The quick service restaurant (QSR) sector is evolving as it adapts to changing consumer preferences and advances in technology. These restaurants are focusing on speed, efficiency, and convenience to meet the demand for quick dining experiences. Innovations in ordering, payment systems, and delivery services are playing a crucial role in shaping the future of the industry.

  • 01Quick service restaurants are prioritizing speed and convenience to cater to customer demand.
  • 02Technological advancements in ordering and payment systems are transforming the QSR industry.
  • 03Delivery services are increasingly important for quick service restaurants to maintain competitiveness.

Aug 6, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512