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Made in America

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Stories from the companies building and making things in America.

Made in America is a MarketScale channel documenting domestic manufacturing, construction, and engineering across U.S. industries. It gives engineers, project managers, and sourcing teams a ground-level view of American-made production capabilities and the companies behind them. Content spans facility profiles, workforce stories, and supply chain insights relevant to B2B buyers prioritizing domestic sourcing.

16 episodes
Channel Brief·Made in America · 16 episodes
Updated Apr 20, 2022

American manufacturing endures, reshores, and automates its way forward

Made in America documents how U.S. factories remain the world's number two manufacturer and are reclaiming supply-chain sovereignty through robotics, localization, and infrastructure renewal.

The channel's core argument is that American manufacturing is not dying but experiencing a renaissance, powered by three forces: robotic automation, supply-chain reshoring, and infrastructure modernization. It proves this by visiting working factories across multiple regions and sectors, interviewing operators and executives, and grounding the narrative in specific companies like Tidel, Garrett Metal Detectors, Martin Guitars, and Big Ass Fans that have remained in the U.S. for decades while maintaining competitive advantage.

Drawn from Robotic Automation in American Manufacturing: … and 3 more →

“America no longer makes anything. That's actually not the case at all.”

Robotic Automation in American Manufacturing episode

By the numbers

every 2 minutes

frequency of water main breaks in America

C-

ASCE grade for U.S. infrastructure report card

20 years

duration Big Ass Fans has operated in Lexington, Kentucky

186 years

span since Martin Guitar founder arrived in America and settled in Lehigh Valley

What the channel argues

DataU.S. remains the world's number two manufacturer by output, second only to China.→
DataAmerica loses 9,000 swimming pools worth of water daily due to aging infrastructure.→
InsightRising labor costs in China over the past ten years have driven company evaluations of reshoring.→
DataASCE gave U.S. infrastructure a C- grade, signaling imminent replacement demand.→
DataBig Ass Fans has operated in Lexington, Kentucky for 20 years with no plans to relocate.→
InsightLocalization of production, reduction in time to market, and supply-chain independence are the reshoring solution.→

What you'll learn

•Robotic automation has become a non-negotiable competitive lever in American manufacturing, no longer a hard sell to companies seeking to remain domestically viable.
•Water infrastructure alone loses enough volume daily to fill 9,000 swimming pools, creating massive replacement opportunity for manufacturers of thermoplastic and modern pipe systems.
•Semiconductor and microchip production is difficult to move due to supply-chain structure complexity, making local U.S. production a strategic priority for supply-chain resilience.
•Multi-generational American manufacturers like Martin Guitars, Garrett Metal Detectors, and Tidel have survived and thrived by staying rooted in specific regional communities.
•Infrastructure bottlenecks are forcing a reckoning: aging systems built post-WWII now require wholesale replacement, unlocking domestic manufacturing demand.

What to do about it

→Audit your current supply-chain reliance on single international sources and model cost-benefit of dual-sourcing or reshoring critical components to reduce disruption risk.
→Evaluate robotic automation and process innovation as table-stakes for maintaining manufacturing competitiveness in the U.S., not as optional optimization.
→Map infrastructure renewal timelines in your sector and region to identify growth windows for manufacturers of replacement systems, pipes, equipment, and related solutions.

Who and what shows up

Dustin Seetoo

Product Marketing Director, Premio

Discussed supply-chain resilience strategy and localization as a solution to pandemic disruption.

Kevin Wu

Executive Vice President, Premio

Participated in reshoring and supply-chain localization strategy discussion.

Jennifer Bressler

Supply and Demand Manager, Intel

Discussed Intel's approach to combatting supply-chain disruption through localization and domestic production.

Alan Nudi

Director of Sales and Marketing, Ergo Robotic Solutions

Explained how Ergo's location in Queensbury positions it to serve major metro markets while remaining in a region with strong manufacturing heritage.

Alex Risen

Public Relations, Big Ass Fans

Articulated the company's commitment to Lexington, Kentucky after 20 years and its ripple effect on the local economy.

Questions this channel answers

Q

Is America still a manufacturing nation?

Yes. The U.S. is the world's number two manufacturer by output, second only to China, and is experiencing steady growth after decades of decline.

Robotic Automation in American Manufacturing: Its Rise, … →
Q

Why should companies move manufacturing back to America?

To reduce supply-chain risk, localize production, reduce time to market, and avoid dependency on international disruptions such as pandemic-driven bottlenecks.

Made in America: Bringing Microchip Production Back to A… →
Q

What role does automation play in American manufacturing competitiveness?

Robotic automation is key to the manufacturing renaissance, allowing U.S. companies to innovate and remain competitive while managing costs and improving process efficiency.

Robotic Automation in American Manufacturing: Its Rise, … →
Q

Where is the biggest growth opportunity for American manufacturers?

Infrastructure renewal: the U.S. received a C- grade from ASCE, and aging systems built post-WWII are approaching end-of-life, requiring wholesale replacement of pipes, equipment, and related systems.

Made in America: A New Age of Infrastructure with McElro… →
Topics:Robotic automation and manufacturingSemiconductor and microchip productionInfrastructure renewal and replacementSupply-chain reshoringCash management and retail solutions
Themes:Reshoring as supply-chain resilience, not nostalgiaAutomation and innovation as the drivers of American manufacturing survivalInfrastructure and industrial renewal as a multiyear macro tailwind

Industry context

U.S. manufacturers are reshoring production to strengthen supply chain resilience, with automation technologies offsetting higher domestic labor costs and enabling productivity gains that make nearshore operations increasingly competitive.

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