MarketScale Food & Beverage 01/15/2019: All of the Meat, None of the Animals

 

Imagine a future where people still eat meat but it no longer comes from meat. What would be the ramifications of that throughout the food and beverage industry? It’s one of the questions posed in this week’s episode of MarketScale’s Food & Beverage podcast. Zak Weston, Corporate Engagement Specialist for The Good Food Institute, joins the show this week to explain how this hypothetical is closer to reality than you might think.

Also on this week’s podcast is a conversation with Caroline Weeks, Registered Dietitian Nutritionist at Mayo Clinic Children’s Center. She joins the show to explain the latest trends in nutrition and how restaurants can fill their menus with healthy (and tasty!) items.

Manufacturing Healthy Deliciousness

If your phone can also take photos, answer questions, record audio, and play games, is it still a “phone”? What if your meat could have bad cholesterol replaced with good, have saturated fat replaced with unsaturated fat, and have fiber built in? Would it cease to be meat? On today’s podcast, I had a chat with Corporate Engagement Specialist for The Good Food Institute, Zak Weston. We discussed the physical benefits of the new trend in “clean meat”, the cultural benefits of addressing the worldwide hunger issue, and the fact that bacon could be good for you, very soon.

“The baseline reason why most meat is very destructive, from an environmental standpoint, is just that animals are very inefficient converters of plant matter that they consume to meat,” says Weston. “Take chicken, as an example. Chicken is one of the most efficient meats out there, but it still takes 9 calories of energy put into a chicken in the form of feed, to get 1 calorie of meat out. So, for all of the decades we’ve put into breeding chickens to be efficient feed converters, that’s still a tremendous amount of food waste.”

The Latest in Nutrition and How Restaurants Can Take Advantage

The new year leads many to reevaluate the food that they put into their bodies. This can make life hard for some restaurants, who see their business dip as patrons move towards the latest health trends. Caroline Weeks, Registered Dietitian Nutritionist at Mayo Clinic Children’s Center, joins this week’s episode of the podcast to talk about the latest trends in nutrition and explain how restaurants can capitalize rather than suffer from them.

“If you incorporate more color into your dish…it’s not only aesthetically pleasing, but you’re also packing the dish with good nutrients,” says Weeks. This advice is especially helpful during this time of the year when people are paying special attention to their nutrition.

In the ever-changing and fast paced world of dietary trends, Weeks explains the latest trends in health so you can keep your menu ahead of the curve. “You should always make your decisions based on evidence-based practice,” she says. “That’s why registered dietitians are employed to do what they do.”

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @FoodMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More