Skip to content
‹ Back to IndustriesFood & Beverage

MarketScale Food & Beverage, 12/11: The Rising Tide of Food Allergens

This week’s episode of the Food & Beverage podcast features deep look at solving some of the big problems in the industry. As the number of people with food allergies continues to rise, it forces those in food and beverage to put new safeguards in place. New products have also begun to emerge to…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Share
MarketScale Food & Beverage, 12/11: The Rising Tide of Food Allergens

Free workspace

Turn your Food & Beverage expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

This week’s episode of the Food & Beverage podcast features deep look at solving some of the big problems in the industry. As the number of people with food allergies continues to rise, it forces those in food and beverage to put new safeguards in place. New products have also begun to emerge to replace what Americans are removing from their diets. This episode dives into both of those topics and also takes a look at the massive issue of food waste around the world.

How Restaurants Should Prepare for Food Allergies

Recent estimates place the number of Americans with food allergies at approximately 15 million. As these numbers continue to grow, it becomes increasingly vital for restaurants to establish policies and practices to account for these allergies.

John Wood, Co-Founder & Director of Kitchen CUT joined the Food & Beverage podcast to discuss how restaurants can standardize their processes to ensure the safety of their customers. He also highlights the need for those in restaurant leadership to stress the importance of strict guidelines to their teams. “The restaurants…have a responsibility to educate the team and make them realize the importance of, if we do cross-contaminate here, there is a possibility they could kill somebody,” says Wood.

Education is an important step in this process, from the chefs down to the waitstaff. As the number of Americans with food allergies continues to grow, the need for clear cut policies for restaurants is clear, whether imposed internally or externally.

The Food Service Industry’s Most Important Issue

Emily Shy joined the podcast this week to discuss the excellent piece she wrote for MarketScale on food waste. Here’s an excerpt from that piece:

The world population is projected to reach 9.6 billion people by the year 2050. One of the greatest concerns associated with that growth is how to generate enough food for all of those people when there is such a global hunger issue currently. Yet solving world hunger is not actually a production issue, but a waste one. One-third of all food produced globally is wasted, which is enough “to feed all of the world’s hungry four times over.”

The amount of waste is even more staggering within the U.S. where “up to 40 percent of the food is never eaten.” Consequently the U.S. government has set a goal of achieving a 50 percent food waste reduction by 2030.

Food waste occurs at every step along the process from farm to table. For this reason, many initiatives are seeking to unite companies in every part of the food service industry. The Food Waste Reduction Alliance, formed in 2011, “includes more than 30 manufacturing, retailing and food service companies.”

Listen to her interview with Daniel Litwin on this week’s podcast and read the entire piece here.

The Impact of Plant-Based Products with Jeff Richards

Jeff Richards, the CEO and Founder of Mooala, joined the podcast to discuss the growth of the plant-based dairy-free industry, the move in the industry to address the surge in sensitivity to allergens, and the impact these alternatives to dairy are having on the industry as a whole.

“As trends like plant-based and dairy-free emerge, people are more in tune with their bodies than they ever have been,” says Richards. With the population taking a more proactive approach to the foods they’re putting in their bodies, products that offer alternatives to traditional products have grown in popularity.

Richards also discusses his surprise with how quickly plant-based products have been welcomed into tradition grocery stores. “What we’re seeing is that conventional grocers…are really looking to be on the bleeding edge of innovation,” he says.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @FoodMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Food & Beverage, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Food & Beverage Insights

McDonald's pilots ads on drive-thru order boards in 450 company-owned US restaurants

McDonald's pilots ads on drive-thru order boards in 450 company-owned US restaurants

McDonald's is targeting a media business worth $1 billion over time. The program has not yet rolled out to the franchisees who operate the rest of its roughly 14,000 U.S. locations.

  • 01The 450-restaurant pilot has not yet rolled out to the franchisees who operate the rest of McDonald's roughly 14,000 U.S. locations, so reaching a $1 billion media business could depend on them joining.
  • 02McDonald’s is targeting a media network business that could grow to $1 billion over time, CNBC reported, with the current pilot running ads on digital drive‑thru order boards.
  • 03invidis says ads are widely expected to spread beyond drive-thru screens to digital menu boards, self-order kiosks and the mobile app.

Sep 27, 2026

Trend-driven supplement formulas often don’t earn repeat orders, Licata says

Trend-driven supplement formulas often don’t earn repeat orders, Licata says

Contract manufacturer Paul Licata says some quick-trend supplement formulas have brought few repeat orders at his shop. SIRIO Europe’s Alexej Dens points to longevity as a structural trend and is offering Aeion, ready-to-launch concepts built around daily habits across areas like cellular energy, mobility and heart health. The article argues reorder history is a key question to ask a manufacturer.

  • 01Licata's shop has seen few trend-driven formulas earn a repeat order, so the reorder rate is the number worth asking a contract manufacturer about.

Sep 27, 2026

MetaNovas says Orphic can generate a CPG project proposal package in about an hour

MetaNovas says Orphic can generate a CPG project proposal package in about an hour

MetaNovas says Orphic can turn a product brief into a complete proposal package quickly; in an internal test it produced one in about an hour versus roughly two weeks of cross-team work (Business Insider).

  • 01Orphic’s most concrete claim is cycle time: MetaNovas says a multi-function proposal package went from roughly two weeks to about an hour on a real ingestible beauty brief (Business Insider).
  • 02A Veeva QualityOne-sponsored report published via PR Newswire said 82% of respondents are consolidating older systems or moving from best-of-breed solutions into unified platforms to standardize data and processes for AI readiness (PR Newswire).

Sep 22, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512