Open for Business? What’s Going On With Restaurant Operating Hours?

You may have noticed your local bagel shop doesn’t open as early or stay open as late as it used to. No longer can you pop into the corner store and treat yourself to a late-night snack. But you aren’t alone in your observation. Hundreds of thousands of restaurants across the U.S. are shifting or have already shifted their operating hours.

This change in hours can be largely found as a result of the global pandemic, whose long-term effects include staffing and resource shortages. Barbara Castiglia of Modern Restaurant Management stated, “You know, everything that’s been affecting us, it will still be affecting us.”

A recent study conducted by Datassential investigated whether the operating hours of hundreds of thousands of restaurants across the U.S. were actually changing. The study examined two time periods across the same month, one in October 2019 and one in October 2022.

“What they found was that something you may have noticed just from being out there, that restaurants aren’t open as long as they used to be,” explained Castiglia, “They also found that 58.6% of restaurants have reduced their operating hours since 2019 while just 19.8% have increased them.”

While this study was more confirmational than it is shocking, the decline of operation hours by 7.5% in 2022 as compared to 2019 means that there are fewer options for consumers at irregular hours. It also means that restaurants are having to make more sales throughout a shorter timeframe. This change in operation isn’t just affecting independent restaurants, but chains across the country, including Denny’s, Texas Roadhouse, and Einstein Bros.

Why is this happening? Castiglia explained, “So, some of the same economic factors that were present during the pandemic are still at work here. Staffing for this is, you know, obviously the main thing: you have the cost of staffing, the cost of keeping things open for much longer periods of time when maybe people aren’t going to be there.” And while the holiday season might elongate these hours for a brief time, Castiglia believes shortened hours for the whole of the industry are here to stay.

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Marketing AI adoption
Marketing AI Adoption in B2B Enterprises
January 30, 2025

Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of…

Read More
frameworks
The Framework Series Advantage: Actionable Frameworks Drive Business Success
January 29, 2025

Businesses often invest heavily in training programs and methodologies, only to see them underutilized or abandoned due to complexity. This challenge underscores the importance of adopting streamlined, actionable frameworks that drive real results. Research shows that many small businesses struggle due to ineffective strategies and a lack of practical implementation tools. How can organizations…

Read More
AI sales and marketing tools
AI Sales and Marketing Tools Are Changing the Game But Are They Helping?
January 29, 2025

Over the past decade, marketing has become increasingly data-driven, with AI sales and marketing tools promising deeper insights and improved decision-making. Businesses have invested heavily in AI and automation, believing that more data equates to better performance. However, this shift has also created unintended challenges. According to a study by Gartner, only 54% of…

Read More
content marketing
The Smart Way to Invest in Content Marketing: From Digital Clutter to Strategic Impact
January 29, 2025

The digital marketing landscape is more fragmented than ever, with brands scrambling to maintain visibility across many platforms. Traditional approaches to content distribution often resemble a game of darts, blindly throwing messages across every channel, hoping something sticks. With businesses facing tighter budgets and increasing pressure to achieve measurable results, marketers must refine their…

Read More