Digestible: Getting the Industry On Board with Enzyme Supplements, with John Davidson of Deerland Probiotics and Enzymes
Good digestion is important, and a lot of products in the that marketplace benefiting gut health include probiotics and enzymes. How is this marketplace responding to an increased interest from consumers? John Davidson is the Director of Innovation and Education for Deerland Probiotics and Enzymes. Davidson, a 30-year veteran of the enzyme supplement industry,…
This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.
Free workspace
Turn your Healthcare expertise into content.
Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.
Good digestion is important, and a lot of products in the that marketplace benefiting gut health include probiotics and enzymes. How is this marketplace responding to an increased interest from consumers?
John Davidson is the Director of Innovation and Education for Deerland Probiotics and Enzymes. Davidson, a 30-year veteran of the enzyme supplement industry, joined us on the podcast to educate us on what’s new in product development and formulation. He breaks down the current marketplace for probiotic solutions, how consumer demand is driving production and creating growing pains, and why clinical studies are the most difficult-to-surpass but most necessary barrier to entry.
As more technologies and information become available, Deerland has focused more on probiotics; especially via the Human Microbiome Project, a worldwide initiative that’s attempting to map out the entire human gut and determine which genetic materials interact with us as a body host and with one another.
It used to be, said Davidson, that we could only study organisms that we could culture on a plate, but now we can see the DNA and identify items that can’t even be cultured. We trace the “fingerprints” back to find out what those individual organisms are.
For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.
Follow us on social media for the latest updates in B2B!
Twitter – @FoodMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Your experts belong here
Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.
Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.
