Report: Food Trends Show Authenticity is King

A report from EcoFocus Worldwide, released by Memphis-based Evergreen Packaging, shows a set of key trends for the food and beverage industry as it moves into 2018. The report details that authenticity is the name of the game, labeling a growing consumer segment: Fresh Authentics. The segment, comprised of 11% of shoppers, are looking for health-conscious brands and foods that also offer what customers call an authentic experience. Fresh Authentics are likely to grow in influence as more brands respond to their need for an all-around natural and health-conscious product.

Authenticity doesn’t stop at the ingredient list. Shoppers are searching for packaging that, like the healthy food they desire, is sustainable and clean, minimizing preservatives and unnecessary chemicals. The EcoFocus study revealed that nearly two-thirds of shoppers are changing their shopping habits to reduce chemical exposure in their food packaging.

Companies are recognizing that transparency is the best way to reach the Fresh Authentics group. Around half of shoppers will drop a brand if they learn their business practices aren’t sustainable, and third-party certifications of environmental friendliness are a great method of maintaining shoppers’ trust.

Finally, the study showed that shoppers are looking for authentic retailers as well. Grocery stores that make healthy choices easier are a priority for nearly 70% of shoppers. The Fresh Authentics segment is growing quickly, choosing based on consistent, clear, and transparent authenticity at nearly every stage of their food product’s manufacture.

Follow us on social media for the latest updates in B2B!

Image

Latest

AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More
Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

Read More
Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

Read More