Skip to content
‹ Back to IndustriesFood & Beverage

Robots Take the Road: How Millennials Get Their Food

In January of 2017, DoorDash announced a pilot partnership with Starship Technologies, one of the most prominent companies producing delivery robots. The Co-Founder and Chief Product Officer of DoorDash, Stanley Tang, described robot deliveries as “a unique complement to the existing Dasher community.” During the pilot of the program “DoorDash used an algorithm to decide…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

·
Share
Robots Take the Road: How Millennials Get Their Food

Free workspace

Turn your Food & Beverage expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

In January of 2017, DoorDash announced a pilot partnership with Starship Technologies, one of the most prominent companies producing delivery robots. The Co-Founder and Chief Product Officer of DoorDash, Stanley Tang, described robot deliveries as “a unique complement to the existing Dasher community.”

During the pilot of the program “DoorDash used an algorithm to decide in real-time if the delivery made more sense for a human courier or a robot to complete.”

Typically, robots would be used when the order placed was within a two-mile radius. In the United Kingdom, one of over 15 countries in which robots have been tested, Starship robots are used by Just Eat, and Co-Founder and CEO of Starship Technologies Ahti Heinla hopes to have these robots completely unmanned by this year. Currently they are maintained by handlers.

Heinla also anticipates the number of robots to potentially reach the millions in five years’ time. This would be a huge adjustment seeing as London, one year ago, only had 20.

The presence of these robots has also sparked concern. NewDealDesign Founder Gadi Amit, in his partnership with Postmates to design its own robot, even admits that “the big difficulty is not technology; it’s the interaction with humans, how to mitigate rejection, and assimilate into the human environment.”

In the state of Washington, regulations are being proposed that would ensure the robots operate only “on sidewalks and crosswalks” and “yield the right of way to pedestrians and bicycles.”

Main concerns across the board focus on interaction with pedestrians and keeping walkways passable for civilians. Other concerns include safety of pedestrians, especially in light of a KiwiBot catching fire on a university campus in December of last year. While the incident was attributed to a faulty battery it still set an uncomfortable precedent in an industry that was largely free of incidents beforehand.

The other concern, despite claims on the part of robot-producing companies and delivery services, is that these robots will encroach on the livelihood of the 500,000 people who work as delivery drivers and couriers as delivery robots become more widespread.

The robot delivery services have, however, been greatly praised on both university and corporate campuses. About a week ago, George Mason University in Virginia implemented the first robot delivery system compatible with students’ meal plans.

Additionally, robot delivery has also been implemented at Intuit, a company with a large corporate campus within the Silicon Valley. Starship’s robots “traverse all 4.3 acres of the Intuit campus without a chaperone” filling a void where previously “there was no delivery service between employees and the company’s food-service provider” and “workers had no other option but to walk for lunch or skip a meal.”

While Postmates longs for a future in which robots may even “walk someone home at night,” “flag potholes,” or help end food insecurity, when it comes to robot-human social interaction on a larger scale, there is much that remains to be seen.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @FoodMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Food & Beverage, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Food & Beverage Insights

Drive-thru crews talk less at the window when voice AI takes the order

Drive-thru crews talk less at the window when voice AI takes the order

Intouch Insight’s 2026 drive-thru mystery shops found voice AI fully handled 40% of encounters, up from 20%, and order accuracy rose. The shift shows up at the window: when AI took the order, active verbal engagement dropped. That suggests operators may need to focus on coaching and window standards as they scale voice AI.

  • 01Scorecards that track only speaker speed and accuracy could improve with voice AI even as untracked window behaviors slip, so operators may need to measure the window separately.

Oct 2, 2026

STONEY ginger beer trades its brown bottle for clear PET in South Africa

STONEY ginger beer trades its brown bottle for clear PET in South Africa

STONEY ginger beer, a Coca-Cola brand in South Africa, is switching from brown to clear PET bottles, starting with the 2.25-litre size in June 2026. SPRITE made the same move from green. Coca-Cola says labels and closure colours will carry STONEY recognition, and the rest of the range shifts over time.

  • 01Once STONEY goes clear, the label and the cap carry the brand, so those specs need the same lock-down the brown tint used to get.
  • 02The STONEY move follows SPRITE’s switch from green to clear plastic bottles in South Africa, and could signal a brand-by-brand approach to coloured bottles.
  • 03The signal to watch is the next STONEY size to go clear: so far only the 2.25-litre bottle is confirmed, and no dates have been given for the rest of the range.

Oct 2, 2026

Dogs and cats approached and ate the microbial-protein bowl first in an in-home test

Dogs and cats approached and ate the microbial-protein bowl first in an in-home test

In a four-meal, two-bowl test in pets' homes, dogs and cats showed a short-term preference for kibble containing MicroHarvest's microbial protein. Independent lab results showed comparable macronutrients, but long-term feeding data is still needed.

  • 01The study reports short-term preference in dogs and cats; the authors cite long-term palatability and health outcomes as next questions, ideally in a multi-week feeding study that includes cats.

Sep 29, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512