Robots Take the Road: How Millennials Get Their Food

In January of 2017, DoorDash announced a pilot partnership with Starship Technologies, one of the most prominent companies producing delivery robots. The Co-Founder and Chief Product Officer of DoorDash, Stanley Tang, described robot deliveries as “a unique complement to the existing Dasher community.

During the pilot of the program “DoorDash used an algorithm to decide in real-time if the delivery made more sense for a human courier or a robot to complete.

Typically, robots would be used when the order placed was within a two-mile radius. In the United Kingdom, one of over 15 countries in which robots have been tested, Starship robots are used by Just Eat, and Co-Founder and CEO of Starship Technologies Ahti Heinla hopes to have these robots completely unmanned by this year. Currently they are maintained by handlers.

Heinla also anticipates the number of robots to potentially reach the millions in five years’ time. This would be a huge adjustment seeing as London, one year ago, only had 20.

The presence of these robots has also sparked concern. NewDealDesign Founder Gadi Amit, in his partnership with Postmates to design its own robot, even admits that “the big difficulty is not technology; it’s the interaction with humans, how to mitigate rejection, and assimilate into the human environment.

In the state of Washington, regulations are being proposed that would ensure the robots operate only “on sidewalks and crosswalks” and “yield the right of way to pedestrians and bicycles.

Main concerns across the board focus on interaction with pedestrians and keeping walkways passable for civilians. Other concerns include safety of pedestrians, especially in light of a KiwiBot catching fire on a university campus in December of last year. While the incident was attributed to a faulty battery it still set an uncomfortable precedent in an industry that was largely free of incidents beforehand.

The other concern, despite claims on the part of robot-producing companies and delivery services, is that these robots will encroach on the livelihood of the 500,000 people who work as delivery drivers and couriers as delivery robots become more widespread.

The robot delivery services have, however, been greatly praised on both university and corporate campuses. About a week ago, George Mason University in Virginia implemented the first robot delivery system compatible with students’ meal plans.

Additionally, robot delivery has also been implemented at Intuit, a company with a large corporate campus within the Silicon Valley. Starship’s robots “traverse all 4.3 acres of the Intuit campus without a chaperone” filling a void where previously “there was no delivery service between employees and the company’s food-service provider” and “workers had no other option but to walk for lunch or skip a meal.”

While Postmates longs for a future in which robots may even “walk someone home at night,” “flag potholes,” or help end food insecurity, when it comes to robot-human social interaction on a larger scale, there is much that remains to be seen.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @FoodMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

skilled trades mentorship
Why the Modern Data Center Is Forcing Communities and Policymakers to Rethink Infrastructure
April 21, 2026

Data centers have moved from largely invisible digital infrastructure to a highly visible source of public debate as artificial intelligence accelerates demand for power, fiber, and compute capacity. The modern data center is now being built closer to population centers to support low-latency services, bringing critical infrastructure into direct contact with residential communities for…

Read More
Inside the Spot Freight Shift: How Manifold Is Simplifying a Fragmented Logistics Market
April 21, 2026

The freight market is in the midst of a notable shift. With national tender rejection rates approaching 14% by the end of Q1, freight conditions have shifted back in carriers’ favor, often coinciding with increased activity in the spot market. At the same time, logistics teams are juggling an increasingly fragmented ecosystem of portals, emails,…

Read More
healthcare 2026
Healthcare’s 2026 Reality: Growing Workforce Gaps, Tiered Access, and the Rise of AI Support
April 20, 2026

Healthcare systems are entering 2026 under mounting pressure. A growing, aging population and rising disease burden are colliding with persistent workforce shortages—highlighted by projections that new cancer diagnoses in the U.S. will surpass two million this year alone. The stakes are no longer theoretical: delays in care, limited specialist access, and widening disparities are…

Read More
Mental Health Care
Policy, AI, and New Funding Models Are Reshaping Mental Health Care Delivery
April 16, 2026

Mental health care isn’t a new problem—but it’s finally being treated like an urgent one. After years of being sidelined, the cracks in the system are becoming impossible to ignore: overstretched clinicians, long wait times, and entire communities without consistent access to care. In the U.S., the scale is striking—more than one in five…

Read More