Skip to content
MarketScale
‹ Back to Industries

Food & Beverage

Robots Take the Road: How Millennials Get Their Food

In January of 2017, DoorDash announced a pilot partnership with Starship Technologies, one of the most prominent companies producing delivery robots. The Co-Founder and Chief Product Officer of DoorDash, Stanley Tang, described robot deliveries as “a unique complement to the existing Dasher community.” During the pilot of the program “DoorDash used an algorithm to decide…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Share
Robots Take the Road: How Millennials Get Their Food

In January of 2017, DoorDash announced a pilot partnership with Starship Technologies, one of the most prominent companies producing delivery robots. The Co-Founder and Chief Product Officer of DoorDash, Stanley Tang, described robot deliveries as “a unique complement to the existing Dasher community.

During the pilot of the program “DoorDash used an algorithm to decide in real-time if the delivery made more sense for a human courier or a robot to complete.

Typically, robots would be used when the order placed was within a two-mile radius. In the United Kingdom, one of over 15 countries in which robots have been tested, Starship robots are used by Just Eat, and Co-Founder and CEO of Starship Technologies Ahti Heinla hopes to have these robots completely unmanned by this year. Currently they are maintained by handlers.

Heinla also anticipates the number of robots to potentially reach the millions in five years’ time. This would be a huge adjustment seeing as London, one year ago, only had 20.

The presence of these robots has also sparked concern. NewDealDesign Founder Gadi Amit, in his partnership with Postmates to design its own robot, even admits that “the big difficulty is not technology; it’s the interaction with humans, how to mitigate rejection, and assimilate into the human environment.

In the state of Washington, regulations are being proposed that would ensure the robots operate only “on sidewalks and crosswalks” and “yield the right of way to pedestrians and bicycles.

Main concerns across the board focus on interaction with pedestrians and keeping walkways passable for civilians. Other concerns include safety of pedestrians, especially in light of a KiwiBot catching fire on a university campus in December of last year. While the incident was attributed to a faulty battery it still set an uncomfortable precedent in an industry that was largely free of incidents beforehand.

The other concern, despite claims on the part of robot-producing companies and delivery services, is that these robots will encroach on the livelihood of the 500,000 people who work as delivery drivers and couriers as delivery robots become more widespread.

The robot delivery services have, however, been greatly praised on both university and corporate campuses. About a week ago, George Mason University in Virginia implemented the first robot delivery system compatible with students’ meal plans.

Additionally, robot delivery has also been implemented at Intuit, a company with a large corporate campus within the Silicon Valley. Starship’s robots “traverse all 4.3 acres of the Intuit campus without a chaperone” filling a void where previously “there was no delivery service between employees and the company’s food-service provider” and “workers had no other option but to walk for lunch or skip a meal.”

While Postmates longs for a future in which robots may even “walk someone home at night,” “flag potholes,” or help end food insecurity, when it comes to robot-human social interaction on a larger scale, there is much that remains to be seen.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @FoodMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

New to MarketScale?

MarketScale is the platform Food & Beverage companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Food & Beverage Insights

FDA slows synthetic-dye phase-out as 160 food and ag groups press for USMCA renewal

FDA slows synthetic-dye phase-out as 160 food and ag groups press for USMCA renewal

The FDA has revised its timeline for phasing out petroleum-based synthetic food dyes, slowing a process it announced in April 2025 with a target end date of 2027. Separately, nearly 160 food and agriculture organizations have signed a coordinated letter urging USMCA renewal before the agreement's July 1 review deadline. Additional regulatory fronts — including a California ultra-processed food labeling bill, a bipartisan FDA import-destruction measure, and a USDA domestic fertilizer push — are compounding compliance demands across the food and agriculture sector.

  • 01FDA has revised its synthetic dye phase-out schedule, slowing a voluntary removal program originally targeting six petroleum-based color additives by end of 2027.
  • 02Nearly 160 food and agriculture groups have urged USMCA renewal before the July 1 joint review deadline, warning that inaction could disrupt cross-border supply chains.
  • 03California's AB 2244 and a bipartisan federal bill targeting unsafe food imports are adding new compliance layers for food manufacturers and retailers.

Jun 17, 2026

FDA slows synthetic-dye phase-out as 160 food and ag groups push to renew USMCA

FDA slows synthetic-dye phase-out as 160 food and ag groups push to renew USMCA

The FDA's April 2025 voluntary initiative to phase out petroleum-based synthetic dyes from the U.S. food supply has generated a wave of corporate commitments, with major brands targeting 2026–2027 deadlines. However, Consumer Reports found that many large food companies have yet to pledge any changes, even where natural alternatives are already used abroad. Meanwhile, broader regulatory shifts — including a USDA reorganization affecting food assistance programs and new legislative proposals on food labeling and import safety — are reshaping the operating environment for food and beverage manufacturers.

  • 01The FDA is working with industry to eliminate six certified petroleum-based color additives from the U.S. food supply by the end of 2027, after revoking authorization for Red No. 3 earlier in 2025.
  • 02A March 2026 Consumer Reports survey found 72 percent of U.S. adults are at least somewhat concerned about synthetic dyes, and 66 percent say companies should be required to phase them out — yet many major brands have made no commitments.
  • 03Separate regulatory pressures are mounting: California advanced a non-ultra-processed food labeling bill, Congress moved bipartisan legislation to let the FDA destroy unsafe food imports, and the USDA reorganized its food nutrition administration amid leadership changes.

Jun 17, 2026

The Produce Distribution Industry Needs Flexibility, Empathy, and a New Generation of Talent

The Produce Distribution Industry Needs Flexibility, Empathy, and a New Generation of Talent

Produce distributors are facing tightening margins and supply chain pressures that demand more flexible operations and empathetic leadership. AJ Krow argues that attracting and retaining a new generation of talent is critical to the industry's long-term survival. Modernizing workplace culture and rethinking traditional distribution practices are central to meeting these challenges.

  • 01Produce distributors must adapt operations to withstand tightening margins and supply chain volatility.
  • 02Empathetic leadership and flexible workplace culture are essential to attracting younger talent to the industry.
  • 03A generational shift in the workforce requires the produce distribution sector to rethink recruiting and retention strategies.

May 1, 2025

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub