Shake Shack Kiosks Are the Latest Innovation for 35 Locations

Shake Shack kiosks are the path forward with the company announcing 35 locations under construction for the digital ordering system, as reported by QSR. A total of 10–15 drive-thrus, walk-up windows, core buildings, food courts, and disruption of typical fast-food giant real estates such as roadside pull-offs and stadiums, have been planned.

Sam Oches, Editor in Chief, Informa gives us his thoughts on how rolling out this digital innovation on a larger scale will affect the ordering process for consumers and the QSR industry as a whole:

“Kiosks have been in the restaurant news lately as several restaurant companies have announced their intentions to roll kiosks out to their restaurants, including Shake Shack, KFC, and Popeye’s. This is big news because kiosks have been around for a while, really for over a decade, and they have been beneficial to a lot of restaurant companies in being able to replace some employees by putting that ordering process in front of guests, improving throughput, allowing full-service restaurants to remove some of their employees and put that ordering process in front of guests in that way.

You can also digitize the ordering process, collect a lot of information, and have a lot of control over what the customer is engaging in at the kiosk. However, not every restaurant company is totally sold on kiosks. They’re expensive. They can be clunky to maintain and a lot of restaurants today just figure customers have a kiosk in their pocket with their smartphone that can facilitate ordering.

So it’ll be interesting to see as more restaurant companies announce the use of kiosks. Will it be that it’s only the major chains who can afford them or will all restaurants embrace this opportunity even in the day and age of smartphones?”

Follow us on social media for the latest updates in B2B!

Image

Latest

security
Bringing Security into the Blueprint: How Early Collaboration Builds Safer Spaces
October 23, 2025

Too often, security is treated as an afterthought — something added once a building is nearly complete. On Security Sessions, Paula Balmori Beltrán, Global Director of Security Design and Integration at Brivo, talks with Brian Petruzzi, Head of Global Services Design, Engineering, and Construction at Meta, about why that needs to change. Petruzzi emphasizes the…

Read More
John Giddings
Bridging Circuits and Classrooms: How John Giddings Inspires the Next Generation of Tech Leaders
October 23, 2025

Silicon Valley’s story has always been about people as much as technology — the engineers, entrepreneurs, and dreamers who turn abstract science into world-changing innovations. Now, as the semiconductor industry drives a new wave of growth through renewable energy and AI, its roots in human ingenuity are more relevant than ever. According to the Semiconductor…

Read More
SMB
Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters
October 22, 2025

Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…

Read More
Real-World Marketing
Human Skills Power Real-World Marketing in the AI Era
October 22, 2025

As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…

Read More