The Four Things Restaurants Can Do to Cope With Inflation This Summer

With the rise of gas prices around the country, it’s not unsurprising to see the price at the pump and inflation starting to affect other industries, including the restaurant industry.

Often one of the first cuts made to household budgets during periods of high inflation, the restaurant business could see gas prices affect consumer spending, with every 50-cent increase at the pump having a near 68 billion dollar impact on the consumer spending market.

According to Alignable, 86% of consumers say gas price is starting to affect their spending habits. Restaurant owners are feeling the effects too, with nearly 66% of restaurant owners saying they are struggling with rising gas prices.

Gas prices, combined with 90% of Americans feeling concerned about food prices does not appear to bode well for the restaurant industry. However, it is summer and summer usually means travel.

“…We’re heading into the summer season where there’s a pent-up demand, people want to go out…they’re going to look to restaurants,” said Barbara Castiglia of Modern Restaurant Management.

To help accommodate to this current inflationary stress, Castiglia noted the importance of paying attention to travel habits. While Americans might still be taking their summer road trips despite the cost of gas, they may be staying closer to home than originally planned. 

To capitalize on this, restaurants should partner with local municipalities and engage with events, museums, and zoos, or other facilities. Not only will this engagement help market the restaurant but it can also provide community collaboration, drawing in more local, long-term customers.

In a battle with inflation, restaurants are also starting to add service fees. According to

Lightspeed, the number of restaurants adding service feeds increased 36.4% from April 2021 to April 2022. Leading the way, Romano’s Macaroni Grill added a $2 fee temporarily due to “macroeconomic pressures” with several other restaurants following suit.

Additionally, Castiglia noted that “People are changing their eating and shopping habits.” Some consumers are turning toward more plant-based options as alternatives to meat or dairy products. Restaurants could take advantage of this market and post recipes or host cooking classes with plant-based ingredients.

In QSR, help guests avoid idling by decreasing wait time and market with empathy, “To offer guests more options and more convenience and cut down on that wait time and that drive time,” said Castiglia, “So, it’s going to be an interesting summer, people are going to be going out and they want to go to restaurants, they want to go to local restaurants and it’ll be interesting to see how restauranteurs respond and get creative this summer.”

Follow us on social media for the latest updates in B2B!


mastering AV sales strategies
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
December 8, 2023

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]

Read More
cybersecurity in healthcare
Cybersecurity in Healthcare: Addressing the Growing Threat
December 8, 2023

To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]

Read More
effective debt management
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
December 8, 2023

Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]

Read More