The Journey To Own The Roy Rogers Brand

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.


On this episode of The Main Course, Host Barbara Castiglia talked with Jim Plamondon, Co-President of Plamondon Companies, which specializes in hotel management and hospitality services. It also owns the Roy Rogers brand and operates 13 hotels in the mid-Atlantic. They talked about franchising, legacy brands, and Roy Rogers.

The connection with Roy Rogers started with Jim’s Dad, Pete Sr., who began his career with the Marriott Corporation in the mid-1960s when he was hired to begin their fast food division. In 1968, they launched Roy Rogers Restaurants with the first restaurant in Falls Church, Virginia. They expanded the brand, and Pete Sr. eventually became the Executive Vice President at Marriott, overseeing Roy Rogers division and some other restaurant concepts throughout the 1960s and 70s.

“Dad did feel very strongly about the Roy Rogers brand, loved the brand, of course, it was in its inception,” Plamondon said, “and knew what it meant in the quick-serve arena.” – Jim Plamondon

In 1979, Pete Sr. left Marriott and in 1980 became a franchisee of a Roy Rogers in Frederick, Maryland. He believed in the brand and recognized its strength and opportunity, so he wanted to get started as an entrepreneur, according to Jim. His dream was to run four or five restaurants, but little did he know it would grow into something much more significant.

“The brand itself grew to be 648 restaurants under Marriott,” Plamondon said.

After having careers of their own, Jim and his brother Pete Jr., who also owns the business, joined their father in the mid-1990s. They bought the business from their father and eventually bought Roy Rogers from Hardee’s parent company, CKE Restaurants Holdings.

A New Episode is Served Up Every Tuesday and Thursday!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


Telehealth -- Changing How Healthcare is Delivered
Telehealth — Changing How Healthcare is Delivered
November 30, 2021
  The demand created by the pandemic for healthcare that could be delivered outside traditional office settings has resulted in the widespread adoption of Telehealth and challenged software and Read more
Leadership in an Evolving Workplace
November 30, 2021
Host Raymond Hawkins discovered that despite lacking formal leadership training, Cy Wakeman, President & Founder of Reality Based Leadership, has written a plethora of books in the leadership Read more
Biden to Meet With CEOs of Walmart, CVS on Holiday Supply-Chain Issues
Biden to Meet With CEOs of Walmart, CVS on Holiday Supply-Chain Issues
November 29, 2021
(Bloomberg) -- President Joe Biden plans to meet Monday with the CEOs of Walmart Inc, CVS Health Corp and other retailers as part of his efforts to tackle supply chain bottlenecks and inflation ahead of Read more