The Main Course: How A New Drive-Thru Experience Keeps Coffee Customer-Centric

September 29, 2023
Barbara Castiglia


In an age where convenience is king, the drive-thru model has become an integral part of the food and beverage industry. With the rise of on-the-go lifestyles and the need for quick service, drive-thrus have evolved from mere transactional points to hubs of customer interaction. Recent data suggests that over 60% to 70% of all fast-food sales in the U.S. are made at drive-thrus, emphasizing their significance in today’s market. But how can businesses ensure that the drive-thru experience remains personal and customer-centric, rather than just another transaction?

On this episode of The Main Course, host Barbara Castiglia delves into the world of drive-thru coffee with Darren Spicer, Co-Founder and CEO of Clutch Coffee Bar. Together, they discuss the nuances of creating a unique drive-thru experience that prioritizes customer connection. Topics covered in this episode include…

– The journey of Clutch Coffee from its West Coast origins to its rapid expansion in the Carolinas.
– The evolution of the drive-thru model and the importance of face-to-face interactions.
– The role of technology in enhancing the drive-thru experience while maintaining a personal touch.

Darren Spicer, a West Coast native with a deep-rooted passion for coffee, began his journey in the industry back in 2004. Over the years, he transitioned from part-time jobs in coffee shops to roles in sports marketing and medical device sales. However, his love for coffee and building relationships pulled him back, leading to the inception of Clutch Coffee Bar. With a customer-centric focus and a unique concept, Darren aims to redefine the drive-thru experience for coffee lovers.

Article by Rafael Abreu

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