Turkey Wednesday: A Look at The Busiest Day of the Year for Grocers

While shoppers and retailers make their preparations for Black Friday and Cyber Monday, there is one day each year where millions of Americans make perhaps their most integral purchase of Thanksgiving week.

According to Placer.ai, a firm that tracks shopper traffic with machine learning, the Wednesday before Thanksgiving marks the highest day for visits for several grocery chains.

The firm tracked data for both 2017 and 2018 at some of the nation’s largest grocers. At Publix, Placer.ai reported that traffic on the day before Thanksgiving rose 87.2 percent and 85.2 percent above the store’s baseline. The past two ‘Turkey Wednesdays’ have been the highest-trafficked days in the store over the last two years.

At Safeway, another major grocery chain with locations mostly on the West coast, the data is similar. According to the Placer.ai research, Safeway’s traffic on the Wednesday prior to Thanksgiving rose above its baseline traffic number by 78.4 percent and 75.8 percent in 2017 and 2018 respectively.

Like Publix, these days were the most trafficked days at the chain over the past two years.

While Turkey Wednesday is undoubtedly a major boon to grocers across the United States but some chains still have dates that surpass it in annual traffic, even if just modestly. For example, according to Placer.ai, Stop & Shop and Kroger’s prior two Turkey Wednesdays have been the second- and third-most trafficked days, beaten only by one day each.

The only outlier according to the research was Wegmans, which had a significantly higher volume on Sunday, Dec. 23, 2018 as well as the Saturday prior to Easter 2018.

Follow us on social media for the latest updates in B2B!

Image

Latest

Construction of the HPC Data Center is Prime Destination for AI Progression
May 17, 2024

As digital infrastructure continues to evolve, the strategic development of data centers is crucial. A recent update from Applied Digital celebrates the progress of the company’s HPC Data Center in Ellendale, North Dakota, positioning it as a pivotal player in the advancement of AI technologies. Highlighted in this special video is the HPC Data…

Read More
Nick Phillips of Applied Digital talks community engagement
Community Engagement is Key for Companies Aiming to Support and Impact Local Communities
May 17, 2024

Corporate responsibility is under the microscope but Applied Digital readily stands out for its positive impact on local communities. As part of the broader discussion on community engagement and economic development, there are several things companies can do to contribute to local prosperity. For a special episode for Applied Digital, Nick Phillips, EVP of…

Read More
Ellendale HPC Datacenter
Ellendale HPC Datacenter
May 17, 2024

The shell of our groundbreaking Ellendale HPC Datacenter is nearly complete! With each panel and beam, we’re closer to launching a hub with unmatched AI capabilities, designed for high-density computing. Watch as we shape the future of AI infrastructure

Read More
Sunstone Partners’ 2024 planning and strategy
Sunstone Partners Offsite 2024
May 17, 2024

Sunstone Partners’ 2024 planning and strategy meeting was held offsite in Calistoga, CA this year.  During the event the team bonded in fun activities like wine making and fantastic meals.  On the business side, there was reflection on the significant accomplishments of the team for the year, as well as focusing on upcoming goals…

Read More