Uber Dives into the World of Alcohol Delivery

 

Uber, which has already expanded its footprint from ride-hailing to food delivery with its massively popular Uber Eats, is adding more to that expanding food delivery network.

Tech Crunch has reported that Uber announced it has plans to acquire Drizly, an alcohol delivery service, for $1.1 billion, highlighting the growing value of the alcohol delivery segment in the United States and beyond.

The deal is expected to close in the first half of 2021. By then, Drizly’s marketplace should be built directly into the Uber Eats app, giving users the ability to order alcohol from the familiar platform.

It’s expected that Drizly will continue running its own app for now, as well, though that’s subject to change. At its last count, Drizly’s services reach 1,400 cities across North America, and the company most recently expanded into Atlanta by partnering with local marketplaces and liquor stores, echoing Uber Eats’ delivery model of working with existing brick-and-mortar merchants.

Since its start in 2012, Drizly has raised just shy of $120 million.

On this MarketScale Industry Update, host Daniel Litwin dove into the implications of Uber’s continued growth, how the company might navigate differing regulatory conditions across the U.S., and the impact of this move and Uber’s aggressive growth on an already floundering restaurant and bar industry.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Leadership
Leading Change from Within: The Power of Transformational Leadership
February 7, 2026

Leadership is being tested in real time. As organizations navigate AI adoption, remote work, and constant structural change, many leaders are discovering that strategy alone isn’t enough. People are asking deeper questions about purpose, trust, and what it really means to show up for teams when uncertainty is the norm. In a world where burnout…

Read More
technology
Clarity Under Pressure: Technology, Trust, and the Future of Public Safety
February 7, 2026

When something goes wrong in a community—a major storm, a large-scale accident, a violent incident—there’s often a narrow window where clarity matters most. Leaders must make fast decisions, responders need to trust the information in front of them, and the systems supporting those choices have to work as intended. Public safety agencies now rely…

Read More
weather Intelligence
Clarity in the Storm: Weather Intelligence, GIS, and the Future of Operational Awareness
February 6, 2026

For many organizations today, weather has shifted from an occasional disruption to a constant planning factor. Scientific assessments show that extreme weather events—including heatwaves, heavy rainfall, and wildfires—are occurring more frequently and with greater intensity, placing growing strain on infrastructure, utilities, and public services. As weather-related disruptions become more costly and harder to manage,…

Read More
AI in sterile processing
AI in Sterile Processing Is Proving Its Value by Acting as a Co-Pilot, Not a Replacement
February 5, 2026

Sterile processing departments are dealing with persistent operational pressures. Surgical case volumes are rising, instruments are more complex, and staffing shortages remain across many health systems. Accuracy and documentation requirements continue to tighten, leaving little room for error. In busy hospitals, sterile processing teams may handle 10,000 to 30,000 surgical instruments per day, with…

Read More