Skip to content
MarketScale
‹ Back to IndustriesFood & Beverage

What is Happening to the Food Supply Chain?

Every industry’s supply chain has been impacted by the COVID-19 pandemic, forcing key players to be agile and flexible in response. But what about for the industry that quite literally fuels us all? On this episode of MarketScale Live, host and Voice of B2B Daniel Litwin was joined by Kevin C. Kenny, Chief Operating…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Share

Every industry’s supply chain has been impacted by the COVID-19 pandemic, forcing key players to be agile and flexible in response.

But what about for the industry that quite literally fuels us all?

On this episode of MarketScale Live, host and Voice of B2B Daniel Litwin was joined by Kevin C. Kenny, Chief Operating Officer for Decernis, a FoodChain ID company, to discuss how the food supply chain, particularly as it relates to meat, has been affected.

Kenny’s primary focus is on the safety of the food supply chain and of the food itself and regulations surrounding the way products move through the food supply chain. In fact, he said Decernis has over 100,000 regulations that it tracks to help identify what’s happening at every step of the supply chain process.

Now, in light of the COVID-19 pandemic, the pace has picked up significantly.

“There’s been an incredible amount fluidity,” Kenny said. “Every day I wake up, and there’s a new situation. There are new problems to talk about, and there are new challenges in the supply chain. … I’ve been doing this for 25 years, and I’ve never been through anything quite as exciting.”

Key bottlenecks and focal points related to the COVID-19 disruption exist in working to ensure worker safety during the pandemic, particularly in the meat industry, attempting to mitigate more potential disruptions in getting goods from place to place, and more.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Food & Beverage Insights

Why shrink sleeves and premium packaging win shelf battles for brands

Why shrink sleeves and premium packaging win shelf battles for brands

Resource Label Group discusses the benefits of shrink sleeves and premium packaging for brands aiming to enhance shelf presence. These packaging solutions help brands stand out by offering customization and visual appeal. Their effectiveness in brand differentiation and consumer engagement is emphasized.

  • 01Shrink sleeves and premium packaging enhance brand visibility on shelves.
  • 02Customization options make brands stand out.
  • 03Packaging plays a crucial role in consumer engagement.

Jul 13, 2026

Why shrink sleeve packaging must align with your brand identity

Why shrink sleeve packaging must align with your brand identity

The importance of aligning shrink sleeve packaging with brand identity is highlighted, emphasizing its role in customer perception and brand consistency. This process involves ensuring that the packaging design, colors, and messaging are synergistic with the overall brand image. Consistently aligning packaging with brand identity helps enhance market presence and consumer trust.

  • 01Aligning shrink sleeve packaging with brand identity is crucial for brand recognition.
  • 02Colors, design, and messaging on packaging should reflect the brand's image.
  • 03Consistent packaging enhances market presence and consumer trust.

Jul 13, 2026

Shrink sleeve packaging: winning the shelf before winning the sale

Shrink sleeve packaging: winning the shelf before winning the sale

The article discusses the importance of shrink sleeve packaging in the food and beverage industry. It highlights how shrink sleeve packaging helps products stand out on store shelves and can influence purchasing decisions. By focusing on visual appeal, brands can increase their chances of sales success.

  • 01Shrink sleeves enhance product visibility on shelves.
  • 02Visual packaging can influence consumer purchasing decisions.
  • 03Effective packaging is crucial in the food and beverage sector.

Jul 13, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub