Go Back

The challenges healthcare executives and administrators face are constantly changing.

Host Kevin Stevenson talks with the heroes behind the heroes that are enabling hospitals, urgent care centers and telemedicine operators to spend their time tending to patients, while they handle the logistics.

MarketScale

Healthcare

Personalized Campaigns in a Digital Marketing World

Kevin Stevenson
September 15, 2023
AI
Derek Chew
digital marketing insights
Fullmoon Digital
+more

 

In 2019, when Gartner predicted that 80% of marketers would abandon personalized campaigns by 2025, the world had not yet experienced the global pandemic. And while artificial intelligence (AI) was part of the conversation, generative AI was not.

In today’s digital age, the marketing landscape is evolving rapidly, with businesses constantly seeking innovative ways to connect with their audience. One of the most debated topics is the balance between personalized campaigns and the allure of automation, especially with the rise of AI. Is the future of marketing personal or automated?

In the latest episode of I Don’t Care, host Kevin Stevenson sits down with Derek Chew, Co-founder and CEO of Fullmoon Digital, to assess the pressing issue.

Stevenson and Chew’s conversation includes the following:

  • The challenges and rewards of implementing personalized campaigns
  • The role of AI in modern marketing and its limitations
  • The importance of human touch and industry knowledge in crafting effective campaigns

Derek Chew, a seasoned digital marketer, founded Fullmoon Digital in 2017. With a background in major corporations, including a stint as the internal SEO at Yahoo, Chew brings a wealth of experience. His agency, known for its remote working model, serves many clients, from high fashion apparel to aftermarket auto parts. Chew’s passion for genuine brand-client partnerships and candid insights into the industry’s challenges make him a sought-after voice in digital marketing.

Recent Episodes

Benchmark
View episode

What Is It Like for You to Be Part of the Benchmark Products Teams Now

Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…

Cleaning
View episode

Do Your Friends Ever Ask You For Cleaning Tips

In a media landscape increasingly shaped by privacy constraints, data clean rooms have emerged as a quiet but powerful way for brands to collaborate without exposing sensitive information, even if, as Will Sepsis quips, some partners would still prefer that “ignorance is bliss.” That tension—between curiosity and caution—captures the moment we’re in, where understanding…

Clean
View episode

Do You Friends Ask You For Cleaning Methods or Clean Their Home

At Benchmark Products, where cleanroom precision is part of everyday work, professionals often discover that specialized knowledge doesn’t always translate neatly into casual conversations—especially when friends jokingly wonder if you’ll critique their homes or turn them into germaphobes. The reality is that cleanroom science is about controlled environments and risk mitigation at an industrial scale,…

Launch Your Branded Show Today

Engage your audience with original, industry-specific content.

Book a Demo Talk to an Expert