Skip to content
‹ Back to IndustriesHealthcare

HBMA Put Community First During the Pandemic. Here’s How It Paid Off.

Tradeshows are back, baby! Though some are getting cancelled, others persist; here in Dallas, HBMA’s 2021 Healthcare Revenue Cycle Conference brought industry leaders back together to knock heads on healthcare’s major transformations over the last year, and how everything from telemedicine, to alternative insurance plans, to demand for traveling nurses is intersecting with healthcare’s flow…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

·
Share

Free workspace

Turn your Healthcare expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Tradeshows are back, baby! Though some are getting cancelled, others persist; here in Dallas, HBMA’s 2021 Healthcare Revenue Cycle Conference brought industry leaders back together to knock heads on healthcare’s major transformations over the last year, and how everything from telemedicine, to alternative insurance plans, to demand for traveling nurses is intersecting with healthcare’s flow of dollars.

MarketScale’s healthcare industry lead, David Kemp, hit the show floor to learn more about what’s keeping this side of the healthcare industry strong and innovative. First, we spoke with a trio of thought leaders: Kurt Gallagher, Executive Director of HBMA; Andrew Norrie, Director of Sales for Pettigrew Medical, and Emily M. Osetek, COO of Pettigrew Medical and President of HBMA, to talk “community” in the healthcare business sector, and how HBMA’s strategies to maintaining communications with industry leaders have paid off.

We also got to hear from Eric Christensen; Owner/Co-Founder of HCP (Healthcare Compliance Pros), on their partnership with the HBMA. Since 2017, Eric and the HCP team have worked with HBMA to build an accreditation program to validate the RCM sector within healthcare business management, developing tools for standardized, to create accountability and self-accountability. Here’s why this partnership has been proving useful for professionals in the industry, especially since the global pandemic.

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Healthcare, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Healthcare Insights

The physical exam splits into parts, and each goes remote at its own pace

The physical exam splits into parts, and each goes remote at its own pace

One weak link in virtual physical exams is patient technique, since home readings depend on how patients take them.

  • 01Charting what a patient could not do for lack of home equipment is part of the exam record, and federal telehealth guidance ties that documentation to coding and billing.
  • 02Remote exams fit best where home data already accumulates: a week of home blood pressure readings or continuous glucose data shows what a single office reading cannot.

Oct 21, 2026

Healthcare staff judge leadership values by decisions, not statements

Healthcare leaders are judged by their actions and accessibility, not their stated values. Dr. David Schreiner argues that a leader’s legacy rests mostly on how people experienced working for them, while still recognizing financial performance matters. He also urges clearer priorities, visible leadership presence, and stronger succession planning.

  • 01Healthcare employees assess leadership values primarily through decisions made rather than statements.
  • 02Trust in leadership is gained when there is alignment between stated values and actual organizational decisions.

Oct 20, 2026

TotalCare's monthly mock codes paid off in a real code blue

TotalCare's monthly mock codes paid off in a real code blue

TotalCare runs a monthly mock code at each of its freestanding Metroplex emergency rooms, trains BLS, ACLS and PALS in house at no cost to staff, and plans to seek ANCC accreditation so its classes count toward the 20 contact hours Texas requires of nurses. Its ER clinical director credits the drills for a recent code blue the team ran flawlessly.

  • 01Every TotalCare emergency room in the Metroplex now runs a mock code every month, and a physician credited the drills in a text after a recent real code blue.
  • 02ANCC accreditation, which TotalCare is pursuing so its classes can offer contact hours Texas accepts for license renewal, carries a $4,950 first-time application fee effective January 1, 2026, and requires at least six months of compliance before applying.
  • 03A study in an American Heart Association journal found that top hospitals for cardiac arrest survival practiced on a fixed schedule and had responsive leadership, and that the near-universal availability of BLS and ACLS training is unlikely to be sufficient on its own.

Oct 19, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512