HBMA Put Community First During the Pandemic. Here’s How It Paid Off.

Tradeshows are back, baby! Though some are getting cancelled, others persist; here in Dallas, HBMA’s 2021 Healthcare Revenue Cycle Conference brought industry leaders back together to knock heads on healthcare’s major transformations over the last year, and how everything from telemedicine, to alternative insurance plans, to demand for traveling nurses is intersecting with healthcare’s flow of dollars.

MarketScale’s healthcare industry lead, David Kemp, hit the show floor to learn more about what’s keeping this side of the healthcare industry strong and innovative. First, we spoke with a trio of thought leaders: Kurt Gallagher, Executive Director of HBMA; Andrew Norrie, Director of Sales for Pettigrew Medical, and Emily M. Osetek, COO of Pettigrew Medical and President of HBMA, to talk “community” in the healthcare business sector, and how HBMA’s strategies to maintaining communications with industry leaders have paid off.

We also got to hear from Eric Christensen; Owner/Co-Founder of HCP (Healthcare Compliance Pros), on their partnership with the HBMA. Since 2017, Eric and the HCP team have worked with HBMA to build an accreditation program to validate the RCM sector within healthcare business management, developing tools for standardized, to create accountability and self-accountability. Here’s why this partnership has been proving useful for professionals in the industry, especially since the global pandemic.

Follow us on social media for the latest updates in B2B!

Image

Latest

Revenue Cycle
Transformation Without Disruption: How Access Healthcare Is Rewiring the Revenue Cycle with Agentic AI
September 17, 2025

Hospitals are juggling shrinking margins and rising costs while denial volumes remain stubbornly high. In the revenue cycle alone, hundreds of billions are lost annually to preventable errors and inefficiencies—in fact, Access Healthcare CEO Shaji Ravi cites more than $250 billion wasted each year. Meanwhile, payers have accelerated their use of AI to adjudicate…

Read More
leading with intention
Making Meaning Out of Life’s Pause: Billie Whitehouse on Finding Strength, Setting Boundaries, and Leading With Intention
September 17, 2025

In June, Forbes profiled Billie Whitehouse, CEO and Creative Director of Wearable X, as she broke her silence about leading through a devastating health crisis. Diagnosed with stage 4 colon cancer at 27 while 22 weeks pregnant, Whitehouse underwent emergency surgery that ensured her survival, but came with the profound heartbreak of losing her…

Read More
Critical Care
Transforming the ICU Through Technology: Advances in Critical Care Telehealth Delivering Gold-Standard Care Anywhere
September 17, 2025

Critical care in the United States faces a mounting crisis. With a shortage of board-certified intensivists and younger, less experienced nurses filling ICUs, hospitals often struggle to provide timely, gold-standard care. Studies show that hospitals with board-certified intensivists in their ICUs see a 30% reduction in patient mortality, yet thousands of facilities still lack…

Read More
How to Scale Events Without Losing the Wow Factor
How to Scale Events Without Losing the Wow Factor
September 17, 2025

In this episode of Secured, host Mike Monsive, CEO of ASAP Security, reconnects with Idan Koren, CMO of Verkada, for a conversation about what it really takes to scale events without losing their impact. Idan shares how his team manages nearly 500 events a year—ranging from intimate gatherings to Verkada One, the company’s flagship…

Read More