HBMA Put Community First During the Pandemic. Here’s How It Paid Off.

Tradeshows are back, baby! Though some are getting cancelled, others persist; here in Dallas, HBMA’s 2021 Healthcare Revenue Cycle Conference brought industry leaders back together to knock heads on healthcare’s major transformations over the last year, and how everything from telemedicine, to alternative insurance plans, to demand for traveling nurses is intersecting with healthcare’s flow of dollars.

MarketScale’s healthcare industry lead, David Kemp, hit the show floor to learn more about what’s keeping this side of the healthcare industry strong and innovative. First, we spoke with a trio of thought leaders: Kurt Gallagher, Executive Director of HBMA; Andrew Norrie, Director of Sales for Pettigrew Medical, and Emily M. Osetek, COO of Pettigrew Medical and President of HBMA, to talk “community” in the healthcare business sector, and how HBMA’s strategies to maintaining communications with industry leaders have paid off.

We also got to hear from Eric Christensen; Owner/Co-Founder of HCP (Healthcare Compliance Pros), on their partnership with the HBMA. Since 2017, Eric and the HCP team have worked with HBMA to build an accreditation program to validate the RCM sector within healthcare business management, developing tools for standardized, to create accountability and self-accountability. Here’s why this partnership has been proving useful for professionals in the industry, especially since the global pandemic.

Follow us on social media for the latest updates in B2B!

Image

Latest

marketers
Daily 12 Minute AI Habits for Marketers with Measurable Results
December 19, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Frank Lazaro, author of Finding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivity—starting with just twelve minutes a day. Topics Covered: The…

Read More
sports
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
December 19, 2025

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Read More
in-home senior care
Bridging the Gap Between Hospital Discharge and Daily Life: How In-Home Senior Care Improves Outcomes and Reduces Readmissions
December 19, 2025

As hospitals across the U.S. shorten length of stay and push more recovery into the home, families are increasingly left to manage complex care needs without formal training or support. Roughly one in five patients with chronic conditions like COPD or congestive heart failure is readmitted within 30 days—a cycle that costs the healthcare…

Read More
business
Why Passion Beats the Perfect Business Idea by Ben Maitland
December 18, 2025

In a moment when AI tools, creator platforms, and decentralized media are reshaping how companies grow, founders are being forced to rethink what actually drives long-term success. According to Forbes, citing CB Insights research, 42% of startups fail because there simply isn’t a market for their product or service. As markets move faster and business…

Read More