HBMA Put Community First During the Pandemic. Here’s How It Paid Off.

Tradeshows are back, baby! Though some are getting cancelled, others persist; here in Dallas, HBMA’s 2021 Healthcare Revenue Cycle Conference brought industry leaders back together to knock heads on healthcare’s major transformations over the last year, and how everything from telemedicine, to alternative insurance plans, to demand for traveling nurses is intersecting with healthcare’s flow of dollars.

MarketScale’s healthcare industry lead, David Kemp, hit the show floor to learn more about what’s keeping this side of the healthcare industry strong and innovative. First, we spoke with a trio of thought leaders: Kurt Gallagher, Executive Director of HBMA; Andrew Norrie, Director of Sales for Pettigrew Medical, and Emily M. Osetek, COO of Pettigrew Medical and President of HBMA, to talk “community” in the healthcare business sector, and how HBMA’s strategies to maintaining communications with industry leaders have paid off.

We also got to hear from Eric Christensen; Owner/Co-Founder of HCP (Healthcare Compliance Pros), on their partnership with the HBMA. Since 2017, Eric and the HCP team have worked with HBMA to build an accreditation program to validate the RCM sector within healthcare business management, developing tools for standardized, to create accountability and self-accountability. Here’s why this partnership has been proving useful for professionals in the industry, especially since the global pandemic.

Follow us on social media for the latest updates in B2B!

Image

Latest

Radar
Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with Radar
June 4, 2026

Physical retail is under pressure to become as measurable and responsive as e-commerce. While retailers have spent years optimizing digital channels with real-time data, store teams have often had to make decisions with incomplete inventory visibility and delayed operational signals. That gap matters because stores still account for 80% of U.S. retail sales, making…

Read More
Healthcare in Pakistan
From Institutional Excellence to Population-Level Access: How Pakistan Can Bridge Its Healthcare Divide
June 1, 2026

Healthcare systems are under pressure almost everywhere, but the strain is especially visible in lower-resource settings where demand is rising faster than infrastructure. In Pakistan, that pressure is playing out across a system that has to serve more than 250 million people with limited public investment. Public health spending remains below 1% of GDP,…

Read More
Engineering
Scaling Experiential Learning in the Curriculum: How Iron Range Engineering Transformed Engineering Education
June 1, 2026

Engineering has transformed nearly every part of modern life, from the phones in our pockets to the systems powering global industry. But the way engineers are educated has often moved far more slowly than the profession itself. Employers are asking for graduates who can navigate ambiguity, communicate across teams, and contribute meaningfully from the…

Read More
vascular surgeon
When Geography Meets Purpose: How One Move Reshaped a Vascular Surgeon’s Career
May 28, 2026

Medicine isn’t what it used to be—not for the people practicing it. Independent physicians are becoming the exception, not the norm, as more doctors move into hospital systems, corporate groups, and academic networks. At the same time, the pipeline of specialists isn’t keeping pace with growing patient needs, particularly in complex fields like vascular…

Read More