How Data and Analytics Tools Will Change the Medical Field

From altering the way patients experience their routine doctor visits to the way personal health will be monitored, the use of data analytics tools in the medical field is bound to bring change to the modern healthcare industry.

Data analytics tools have been used across a wide range of industries in recent years. Companies ranging from video streaming services to major credit card providers have used data analysis tools to boost productivity and customer support.

With specialized software systems, these tools gather mass amounts of data and in turn draw conclusions from that information. These tools can be used to explain issues that multiple people seem to experience simultaneously while also preparing users how to be better prepared for what’s to come.

What this means for the healthcare system is a surge of health information that can be used across many fields to aid patients and benefit professionals of the medical field.

However, as many have seen throughout technological history, the thought of learning how to use new software can be unsettling. This can be especially difficult when it comes to patients attempting to maintain and understand their health through software they are unfamiliar with.

Director of USC-Brookings Schaeffer Initiative for Health Policy, Paul B. Ginsburg, Ph.D., who contributed to the works of “A Blueprint for the Future of AI” wants to assure people that data analytics will impact health care slowly and positively.

“People should not expect much change in their health care for quite a while,” stated Ginsburg.

He added that many barriers unique to healthcare patients mean that people do not need to worry about the healthcare system they have known for years undergoing extreme transformation overnight.

When asked about the changes people can expect to see, Ginsburg explained that while people will not see many changes in the way they experience their healthcare, they can expect to see changes with the quality of work from their physicians.

“People’s physicians are likely to be better equipped to provide effective care. They will be more informed about what approaches work best for a given patient and be better able to coordinate with other providers,” he said.

As technology becomes more prominent some people may become concerned that doctors will become obsolete in their roles as healthcare professionals. However, Ginsburg assured that there is no concern in the roles of doctors changing with their patients. Doctors will continue to be every bit as important to the healthcare industry.

Patients will continue to be in control of their personal health as well.

“Data analytics does not change doctors’ roles as the key decision maker—along with patients—in the health care system,” Ginsberg said.

He clarified that not only will doctors’ roles remain the same but they will in fact be better equipped to do their jobs due to this technological boost.

“Doctors will be better supported and will be able to deliver more effective care,” he noted.

Precision is of the utmost importance in the medical field. New software and data tools will ensure that patients receive optimal care, while professionals in the field will have more tools at their disposal to provide it.

Follow us on social media for the latest updates in B2B!

Twitter – @HealthMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

pcp
PCP Attribution Analysis
May 22, 2025

Dr. Sam Ambewadikar, RVP and Medical Director at Anthem National Accounts, joins Brent to unpack the power of primary care attribution analysis—a tool he helped pioneer to spotlight the clinical and financial impact of members not having an established PCP. Drawing from his background as a practicing pediatrician and claims analytics leader, Dr. Sam shares…

Read More
sydney health
Sydney Health Demo
May 22, 2025

In this episode, Christina Firouztash, Executive Advisor of Digital Solutions at Anthem, gives a dynamic walkthrough of the Sydney Health app—Anthem’s flagship digital member experience. Christina showcases how Sydney delivers personalized, simple, and equitable navigation across benefits, including virtual care, pharmacy, financial transparency, and social services access. From contextual chatbots and ID card access to…

Read More
pharmacy
Pharmacy Part 1
May 22, 2025

In this episode, Brent chats with Katie Brennan, National Sales Director at CarelonRx, about making pharmacy benefits more accessible, consistent, and member-friendly. Katie spotlights Carelon new advanced home delivery model, which brings the pharmacy counter—and the pharmacist—into the member’s home. With fewer retail pharmacies offering extended hours and many patients lacking reliable transportation, CarelonRx is…

Read More
inclusive care
Inclusive Care
May 22, 2025

Sammy Gonzalez, Regional Vice President at Elevance Health, joins Brent for a deeply personal and impactful conversation on health equity and inclusive care. Sammy shares a powerful story of medical misdiagnosis tied to cultural assumptions, underscoring how bias—even unintentional—can hinder care quality. He highlights Elevance’s work to improve diversity in provider networks, enhance cultural competency,…

Read More